Usability testing involves having users complete typical tasks on a website or prototype to evaluate its usability. Many organizations do not conduct usability testing due to perceived costs and time requirements. However, usability testing can verify that content meets users' needs, test information architecture, and help focus product development. The document provides examples of usability testing methods, tools, and how to design an effective test using an association's website as a sample.
3. Definition “[O]ne user at a time is shown something (whether it’s a Web site, a prototype of a site, or some sketches of individual pages) and asked to either (a) figure out what it is, or (b) try to use it to do a typical task.” - Steve Krug
15. Types Moderated A participant is guided by a present moderator. Unmoderated/Self-Moderated A participant is given a task list and allowed to work alone.
16. Types Local A participant is in the same room as the moderator. Remote A participant either does the test on their own time or over remote technology
29. Sample Test User Tasks Find a chapter close to you What does AUSA do and what services do they provide? Locate the schedule for a recent annual meeting What are the benefits of a membership? What phone number would I use to ask questions? Discover an upcoming conference that interests you
31. Sample Test Tester’s Comments Couldn’t find city for all results Same results showed up for search / dropdown About us page for chapter is blank She was lost in chapter sites She never found schedule and didn't notice left hand links She was overwhelmed with the directory. No main number Found main number after a while She had no idea how to navigate to the conference result she got
32. Sample Test Suggestions Add city to chapter results Order by distance away from zip code In chapter sites use global navigation and move ancillary navigation Why does "chapter activities" take you to chapter search page? Add main contact number to contact page. Remove needlessly long list. Add synonym for conference to search and possibly a best bet