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How to Minimise Social Media Marketing Risks

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Charlie Pownall
Charlie Pownall

Social media risks come from many angles. 10 principles for managing social media marketing vulnerabilities.

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HOW TO MINIMISE SOCIAL MEDIA MARKETING RISKS HONG KONG | June 2013 | CPC& Charlie Pownall | CPC & Associates Ltd
• Types of social media risk • 10 ways to limit social media risks © 2015 CPC & Associates Ltd. All rights reserved 2 CPC& What we’re going to cover
Types of social media risk © 2015 CPC & Associates Ltd. All rights reserved 3 CPC&
© 2015 CPC & Associates Ltd. All rights reserved 4 CPC& Business risks
10 ways to limit social media marketing risks © 2015 CPC & Associates Ltd. All rights reserved 5 CPC&
© 2015 CPC & Associates Ltd. All rights reserved 6 CPC& #1 Understand your vulnerabilities
© 2015 CPC & Associates Ltd. All rights reserved 7 CPC& #2 Frame your activities carefully
© 2015 CPC & Associates Ltd. All rights reserved 8 CPC& #3 Be sensitive to local culture
© 2015 CPC & Associates Ltd. All rights reserved 9 CPC& #4 Consider the context
#5 Be true to yourself © 2015 CPC & Associates Ltd. All rights reserved 10 CPC&
© 2015 CPC & Associates Ltd. All rights reserved 11 CPC& #6 Flex for the user
© 2015 CPC & Associates Ltd. All rights reserved 12 CPC& #7 Embed baseline governance
© 2015 CPC & Associates Ltd. All rights reserved 13 CPC& #8 Ensure employee compliance
© 2015 CPC & Associates Ltd. All rights reserved 14 CPC& #9 Ensure business support
© 2015 CPC & Associates Ltd. All rights reserved 15 CPC& #10 Prepare for the worst
QUESTIONS? COMMENTS?
17 THANK YOU CPC & Associates Ltd 3/F Nam Wo Hong Building 148 Wing Lok Street Hong Kong cp@charliepownall.com +852 6013 6201 charliepownall.com @cpownall charliepownall.com© 2015 CPC & Associates Ltd. All rights reserved

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How to Minimise Social Media Marketing Risks

  • 1. HOW TO MINIMISE SOCIAL MEDIA MARKETING RISKS HONG KONG | June 2013 | CPC& Charlie Pownall | CPC & Associates Ltd
  • 2. • Types of social media risk • 10 ways to limit social media risks © 2015 CPC & Associates Ltd. All rights reserved 2 CPC& What we’re going to cover
  • 3. Types of social media risk © 2015 CPC & Associates Ltd. All rights reserved 3 CPC&
  • 4. © 2015 CPC & Associates Ltd. All rights reserved 4 CPC& Business risks
  • 5. 10 ways to limit social media marketing risks © 2015 CPC & Associates Ltd. All rights reserved 5 CPC&
  • 6. © 2015 CPC & Associates Ltd. All rights reserved 6 CPC& #1 Understand your vulnerabilities
  • 7. © 2015 CPC & Associates Ltd. All rights reserved 7 CPC& #2 Frame your activities carefully
  • 8. © 2015 CPC & Associates Ltd. All rights reserved 8 CPC& #3 Be sensitive to local culture
  • 9. © 2015 CPC & Associates Ltd. All rights reserved 9 CPC& #4 Consider the context
  • 10. #5 Be true to yourself © 2015 CPC & Associates Ltd. All rights reserved 10 CPC&
  • 11. © 2015 CPC & Associates Ltd. All rights reserved 11 CPC& #6 Flex for the user
  • 12. © 2015 CPC & Associates Ltd. All rights reserved 12 CPC& #7 Embed baseline governance
  • 13. © 2015 CPC & Associates Ltd. All rights reserved 13 CPC& #8 Ensure employee compliance
  • 14. © 2015 CPC & Associates Ltd. All rights reserved 14 CPC& #9 Ensure business support
  • 15. © 2015 CPC & Associates Ltd. All rights reserved 15 CPC& #10 Prepare for the worst
  • 17. 17 THANK YOU CPC & Associates Ltd 3/F Nam Wo Hong Building 148 Wing Lok Street Hong Kong cp@charliepownall.com +852 6013 6201 charliepownall.com @cpownall charliepownall.com© 2015 CPC & Associates Ltd. All rights reserved