Gentics Mobile Event (EN) 2011
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Gentics Mobile Event (EN) 2011
- 1. How to bring my Website into the mobile Web?
- 3. www.gentics.com “ … more Americans have a mobile phone than a passport … ” 2 http://www.flickr.com/photos/jackazphotography/3402121618/
- 5. www.gentics.com 4 „I want a piece of the mobile cake!“ http://www.flickr.com/photos/suziesparkle/5693687466/
- 6. www.gentics.com ... An iPhone App must be developed ... 5 We have to become mobile
- 7. www.gentics.com Raiffeisen iPhone App • Online Banking • Finder • News • Consulting, Hotlines • Card Locking - Hotline • ELBA Hotline, Serviceline 6 One bad example – only links
- 8. www.gentics.com 7 E- Business Strategy Mobile Web Strategy • Market requirements • Matching offer for clients • Relevancy for company • Integration in strategy
- 9. www.gentics.com How? “It's about the usage, not the units” Google checked their statistics, because iPhone requests were so much higher than any other mobile device. 8
- 11. www.gentics.com How? Technical features of smartphones? 10
- 13. www.gentics.com Native Webapp 12 Zu viele Optionen ....
- 20. www.gentics.com 19 Der Umgebung anpassen = ResponsiveDesign http://www.flickr.com/photos/29472226@N02/5927996
- 22. www.gentics.com Mobile Features • Mobile Structure for Mobiles Web • Device-Detection • Geo-Detection • Mobile Usability – use Gestures • CMS-Support for mobile sites important • Testing 21
- 23. www.gentics.com Mobile - Impulse • User expect Social Features (Web 2.0) • HTML 5 is winning • Cloud Services are used • Locality for mobile is important • Optimize for small bandwidth • IE is not the problem, Safari & Access NetFront are! • Enterprise Mobility – Intranet mobile too • Do not forget mobile SEO 22
- 24. www.gentics.com Disappointment at the end 23 „Because the mobile device is small, the investment in a mobile site is not small! “ Unknown, 2011 http://www.flickr.com/photos/59937401@N07/5929574223/
- 25. www.gentics.com Tips for your own, mobile Corporate Website Think about Mobile Strategy (Customer requirements) 1:1 mobile web version Optimize startpage & navigation Use device- und geo-detection Recognize counts in mobile web too Contact with Call, Mail and Routing function QR-Code in print-version on website Pick 1 service and optimize for mobile perfectly 24
- 27. www.gentics.com References 26 Sources, which help through the mobile world • http://inspirationfeed.com/inspiration/25-examples-of-wireframes- and-mockups-sketches/ • http://googlemobileads.blogspot.com/ • http://www.morganstanley.com/institutional/techresearch/pdfs/Intern et_Trends_041210.pdf • http://www.youtube.com/watch?feature=player_embedded&v=pCD W55gjbPc • http://www.enterprise2punkt0.at/2011/09/mobile-web-zukunft- %E2%80%93-und-wie-sieht-meine-mobile-strategie-aus.html
Notes de l'éditeur
- Gentics – Austrian King of CMSCMS Software vendor11 years of experience
- http://www.flickr.com/photos/suziesparkle/5693687466/
- Avg. Calculation of the 1st iPhone app ;)
- http://www.istockphoto.com/stock-photo-12062090-synchronized-swimmers.php?st=e153c2d
- http://www.android.com/media/wallpaper/gif/android_logo.gifhttp://www.worldmobileprices.com/wp-content/uploads/2011/05/apple-logo.jpghttp://www.mygreatphone.com/wp-content/uploads/2009/09/windows-mobile-logo.jpghttp://www.gadgetlite.com/wp-content/uploads/2011/10/rim-blackberry-logo.jpghttp://mrkatz4.files.wordpress.com/2010/09/symbian_os.jpg
- http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
- http://www.istockphoto.com/stock-photo-16536003-business-man-thinking-of-ideas.php?st=6e7c401
- http://itunes.apple.com/de/app/swarovski-refract/id449941149?mt=8
- http://www.asfinag.at/smartphone-app
- http://www.flickr.com/photos/29472226@N02/5927996136/http://site14.fourfiveone.com/files/2011/10/BostonGlobe_Responsive_Design.jpg
- http://wurfl.sourceforge.net/help_doc.phphttp://www.flickr.com/photos/openexhibits/5885018620/http://deviceatlas.com/
- Auslassen
- http://www.flickr.com/photos/59937401@N07/5929574223/