This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is not the answer, it is a tool. Their service or product is the true selling point.

2. Socially Acceptable

3. Socially Acceptable
Rewriting the Rules

5. Craig Allen
Socially Acceptable
Owner and Social Media Manager
craig@sociallyacceptable.biz
573.701.2098
http://www.sociallyacceptable.biz

8. How much money did Dell
make from promotions on
Twitter?

9. How much money did Dell
make from promotions on
Twitter?
✓2.5 Million
✓4.5 Million
✓6.5 Million
✓8.5 Million

10. How much money did Dell
make from promotions on
Twitter?

11. How much money did Dell
make from promotions on
Twitter?
✓2.5 Million
✓4.5 Million
✓6.5 Million
✓8.5 Million

12. ✓2.5 Million
✓4.5 Million
✓6.5 Million
✓8.5 Million

15. What is social media?

16. What is social media?

18. “umbrella term that defines the various
activities that integrate technology, social
interaction, and other construction of
words, pictures, videos and audio”
-Wikipedia.org

21. “The same amount of content is created in
48 hours as was created from the
beginning of time until 2003.”
-Google CEO, Eric Schmidt

24. 3,000,000
Average number of tweets per day on
twitter.com

27. 5,000,000,000
Number of minutes spent on Facebook
each day.

30. If Facebook were a country, it would be the 3rd
largest country – just ahead of the United
States.

33. Why should brands
care?

40. Because three out of four Americans use social
technology.
-Forrester, The Growth of Social Technology Adoption, 2008

45. Because two-thirds of the global Internet
population visit social networks.
-Nielsen, Global Faces & Networked Places, 2009

47. Because visiting social sites is now the 4th most
popular online activity – ahead of personal email.
-Nielsen, Global Faces & Networked Places, 2009

50. Because social media is democratizing
communications. BIG TIME.

53. “Technology is shifting the power away from the
editors, the publishers, the establishment, the
media elite. Now it’s the people who are in control.”
-Rupert Murdoch, Global Media Entrepreneur

56. Social media is like
word of mouth on
steroids.

59. 93%
Of the population think that brands
should have a presence on
social media websites.

62. Don’t just broadcast
stuff.
(To put it nicely.)

65. Old vs. New Media
or
Monologue vs.

68. It’s about listening.

69. It’s about listening.
Social Media has changed the rules.

70. It’s about listening.
Social Media has changed the rules.
Brands need to define a strategy.

73. Social Media
Usage

74. Social Media
Usage
Public Relations

75. Social Media
Usage
Public Relations
Customer Service

76. Social Media
Usage
Public Relations
Customer Service
Loyalty Building

77. Social Media
Usage
Public Relations
Customer Service
Loyalty Building
Collaboration

78. Social Media
Usage
Public Relations
Customer Service
Loyalty Building
Collaboration
Networking

79. Social Media
Usage
Public Relations
Customer Service
Loyalty Building
Collaboration
Networking
Thought-Leadership

80. Social Media
Usage
Public Relations
Customer Service
Loyalty Building
Collaboration
Networking
Thought-Leadership
Customer Acquisition

81. Public Relations
Customer Service
Loyalty Building
Collaboration
Networking
Thought-Leadership
Customer Acquisition

84. Campaigns
vs.
Conversations

87. Social Media isn’t
the answer to
everything.