Craig Williams, production arist - portfolio

1. Craig Williams
Production Artist
14 years’ experience
• Adobe InDesign CS5 • Mac OSX
• Illustrator CS5 • Microsoft Word
• Photoshop CS5 • Excel
• Bridge CS5 • PowerPoint
• Acrobat Pro & Distiller • QuarkXpress
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 1 of 22

2. Summary
I'm an accomplished
senior production-artist
and award-winning writer
with 14+ years’
experience overseeing
production schedules
and design in the
advertising and
publishing industries. I
excel at resolving
production or quality
assurance issues
through improving
processes, while meeting
deadlines in a fast-paced
environment.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 2 of 21

3. Portfolio
It’s difficult, as a
production artist, to say
you alone designed
something. Our main
function is to refine,
resize, revise, retouch,
build comps, board
presentations, bind
booklets and preflight
and prepare files to
send out to vendors,
working closely with
designers and art
directors to get the
best final products
possible, while always
keeping an eye on
efficiency, accuracy and,
very often, tight
deadlines.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 3 of 22
With that in mind, what

4. KeyBank Pull-Out Mailer
P r o je c t
D e s c r i p t i o n : This
mailer had a
complex,
diagonally cut
middle portion
that changed
when a side
tab was
pulled. The
sample shows
the front,
front after
tab was
pulled, inside
and inside with
pulled tab.
M y R o le : I
created the
die-lines for
Craig Williams | (216) 702-0611 | multiple
craigdwill@gmail.com Slide 4 of 22

5. Lake County Captains TV Spot
P r o je c t D e s c r ip t io n :
"Big Things Are
Happening" TV ads
for Lake County
Captains
M y R o l e : I designed,
created and
assembled a
complete, five-
foot high popcorn
box and similar-
sized soft drink
cup with straw for
the TV spot.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 5 of 22

6. Cleveland Stance Print Ads
P r o je c t D e s c r ip t io n : A
series of print ads,
featuring local
sports figures,
created for
Cleveland Stance,
an anti-gang
initiative
M y R o l e : Resizing many
ads of this kind,
revising, photo
retouching
(removing
background from
original photos) and
preparing final
files for
publication
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 6 of 22

7. KeyBank/Cavaliers Outdoor
Boards
P r o j e c t D e s c r i p t i o n : Cleveland Cavaliers
outdoor messaging, sponsored by KeyBank
M y R o l e : Resizing, revisions, photo retouching
and preparing final files according to
vendor specs
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 7 of 22

8. Cleveland Clinic Online Static
Ads P r o je c t D e s c r ip t io n :
Resizing and
revising static
online ads for
Cleveland
Clinic, always
conforming to
their brand
standards
M y R o l e : For the
Adcom Group, I
often worked
on resizing,
revising and
preparing final
files for static
online banner
ads like these
for Cleveland
Clinic. I also
Craig Williams | (216) 702-0611 | workedSlide 8 of 22
craigdwill@gmail.com on

9. KeyBank Outdoor Boards
P r o j e c t D e s c r i p t i o n : Resizing of outdoor boards for
KeyBank, including photo retouching, revisions and
preparing final files according to vendor specs
M y R o l e : While working for the Adcom Group, I was
responsible for resizing hundreds of outdoor
boards like this one. As with ad resizing, the sizes
could vary greatly, requiring me to alter the
layouts, sometimes radically. I also did photo
retouching on many of these.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 9 of 22

10. Cleveland Clinic Doc Announce
Ads P r o je c t D e s c r ip t io n :
Resizing,
revisions, photo
retouching - all
keeping within
Cleveland Clinic
brand standards
- and preparing
final files to
meet publication
specs
M y R o l e : While I
was with the
Adcom Group, I
resized
thousands of
ads like this one.
Since the ad
sizes were so
varied - from
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 10 of 22
tall and thin to

11. Craig-Williams.com Web Site
P r o je c t D e s c r ip t io n :
A site designed
to showcase my
resume and
portfolio
several years
ago. It is no
longer live.
M y R o l e : Web
Designer /
Writer
Developed using
Adobe GoLive and
Photoshop
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 11 of 22

12. Petland Puppy Postcard.
P r o je c t D e s c r ip t io n :
This Petland
postcard was
created while
freelancing at
ADPRO
Promotional
Marketing.
M y R o l e : Design,
revision and
photo
retouching.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 12 of 22

13. ShowHouse Display
P r o je c t D e s c r ip t io n :
While
freelancing at
ADPRO
Promotional
Marketing, I
worked on
several layouts
for Moen
faucets and
their ShowHouse
brand.
M y R o l e : The
design shown
was created as
part of a faucet
display, using
Photoshop and
InDesign. The
faucet was
Craig Williams | (216) 702-0611 | mounted on the
craigdwill@gmail.com Slide 13 of 22

14. Antidote “Shout It” print ad
P r o je c t D e s c r ip t io n :
Ad for my
newspaper, The
Antidote.
M y R o l e : Graphic
Designer, Writer.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 14 of 22

15. Petland Holiday Insert
P r o je c t D e s c r ip t io n :
This is one of
many Petland
layouts I
worked on while
freelancing at
ADPRO
Promotional
Marketing.
M y R o l e : I didn't
design the initial
layout for this
insert, but did
create the
coupons. I
searched for
product images
from
manufacturer
sites, eliminated
Craig Williams | (216) backgrounds and
702-0611 | craigdwill@gmail.com Slide 15 of 22
otherwise

16. Pearl Vision Grand-Opening Ad
P r o je c t D e s c r ip t io n :
This is one of
many Petland
layouts I
worked on while
freelancing at
ADPRO.
M y R o l e : I didn't
design the initial
layout for this
ad, but did find
and modify the
illustrations,
and created the
map and coupon
using
Illustrator and
InDesign.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 16 of 22

17. Moen “M" Display
P r o je c t D e s c r ip t io n :
I created this
piece while
freelancing for
ADPRO
Promotional
Marketing. I was
assigned the
task of creating
the "M" and
adding various
pictures within
its boundaries,
though I was
not provided
with the original
"M" template.
M y R o le : I
recreate the
Moen "M" by
Craig Williams | (216) 702-0611 | choosing the
craigdwill@gmail.com Slide 17 of 22
closest font I

18. Moen/ShowHouse Convention
Banners P r o je c t D e s c r ip t io n :
This banner is
one of four
created for a
Moen/ShowHouse
convention. Each
piece was more
than three-feet
high, designed to
be attached to
support poles,
and each
included one of
Moen's
inspirational
keywords:
"Enjoy," "Create,"
"Learn" and
"Partner."
M y R o l e : I was the
graphic designer,
Craig Williams | (216) using InDesign
702-0611 | craigdwill@gmail.com Slide 18 of 22

19. Petland Fish Club Poster
P r o je c t D e s c r ip t io n :
This is a window
poster I
designed to
promote Petland
of Omaha's new
fish club.
Created with
InDesign and
Photoshop.
M y R o l e : Graphic
Designer. The
piece was
produced as a
freelance
assignment for
ADPRO
Promotional
Marketing.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 19 of 22

20. City Dweller Ad for The
Antidote.
P r o je c t D e s c r ip t io n :
Print
advertisement,
designed using
Adobe
Illustrator.
M y R o l e : Sometimes
clients who
advertised in my
monthly
newspaper, The
Antidote, needed
me to design an
ad for them. This
is an example of
such an ad.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 20 of 22

21. Auto Warranty Group Ad
P r o je c t D e s c r ip t io n :
Print ad for The
Antidote
Newspaper,
created with
Photoshop and
InDesign
M y R o l e : Sometimes
clients who
advertised in my
monthly
newspaper, The
Antidote, needed
me to design an
ad for them. This
is an example of
such an ad. I did
the writing and
design.
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 21 of 22

22. Thank you
Craig Williams
(216) 702-0611
craigdwill@gmail.com
Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 22 of 22