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Bcycle case study
1. CASE STUDY
B-CYCLE BIKE SHARING KIOSKS
CHALLENGE:
The B-cycle vision was to provide a self-
service bike share solution that would
profoundly change the behavior of local
commuting citizens across the nation.
Improving the Culture of Transportation
SOLUTION: with Bicycle Sharing Kiosks
KIOSK worked closely with the B-cycle team,
B-cycle’s automated bike rental platform provides a
creating a fully custom rental and return
convenient and affordable transportation alternative
platform:
to local commuters and tourists. While enhancing
• Flexible rental and docking stations to citywide infrastructure, B-cycle delivers a network
accommodate various infrastructure of bike sharing stations enabling easy bicycle rental
needs and return. Users have the option of either becoming
• Integrated RFID technology for bike an annual “B-Connected” member with unlimited use
tracking and faster release mechanisms privileges for a nominal annual fee, or they can rent
• Software development that optimized bikes at the kiosk on an as-needed basis.
user flow and network management
B-cycle was formed by the combining efforts of three
• Solar, off-grid power functionality
major American companies:
• Humana
• Trek Bicycle Corporation
BENEFITS: • Crispin, Porter + Bogusky
• Convenient bike sharing with simple These partners shared one common goal: to change
rental and return the way commuters get around. Their fundamental
• Outstanding citizen adoption and usage objective was to provide a convenient, affordable, and
rates fun citywide infrastructure enhancement that would
profoundly change the behavior of its commuting
– Created over 15 U.S. bike sharing
citizens. The solution became a network of bike sharing
networks - 250 stations, totaling 3,250
stations.
bikes and counting
continued >
2. CASE STUDY B-CYCLE BIKE SHARING KIOSKS
B-CYCLE FEATURES
B-cycle has installed more than 250 bicycle stations
in over 15 U.S. cities, town, and corporate / university
campuses totaling 3,250 bikes and counting. Each
deployment consists of two main components - a
fixed kiosk rental station with associated bicycle
docks, and an inventory of 10-12 Trek bikes. It
also includes a convenient, intuitive user interface
designed to enhance the user’s B-cycle experience.
Over 90% of the B-cycle project technology is
custom designed.
B-cycle docking stations can be configured as a
single or dual sided linear layout to accommodate
releasing the bike in seconds. The docking station
existing infrastructure limitations. There are
LED indicator lights tell users when they can take
interlocking, docking station base plates that install
the bike (green) or if the card / bike is not allowed
temporarily for short-term, high demand events
(red).
(i.e. Olympics / political conventions ) or bolted
permanently to the concrete (long-term).
B-cycle stations are designed with RFID technology
for intelligent inventory control and return
Each bicycle docking station houses a custom
placement balancing. Users can return a bike at
controller board, a proprietary locking mechanism,
any B-cycle station and RFID tracks all rentals and
LED user notification, and an Radio Frequency
returns, updating the software user interface with
Identification (RFID) reader for inventory control.
valuable real-time asset information. This allows
First time or non-members rent at the kiosk using
users to locate nearby B-cycle stations with rental
the simple user interface; however B-Connected
or return availability.
Card Holders can bypass the kiosk and check out
at the docking station by swiping their membership
KIOSK’s Application Development Team authored
card (with an integrated RFID chip) over the reader,
sophisticated rental software providing a simple,
self-serve transaction flow with
fast processing for bike rental and
return, ensuring a positive customer
experience in the unattended
environment. B-cycle’s software
application also provides important
inventory tracking and network
management capabilities, enhancing
the overall solution reliability.
3. Improving the Culture of Transportation
B-Connected card members also enjoy an added B-cycle’s solution provides cities, towns, and
benefit. Each bicycle is designed with an integrated campuses with:
handlebar computer that logs miles ridden, calories
• Enhanced citywide infrastructure
burned, rental duration, and the user’s personal
• Manageable interface design and back-end
carbon offset contribution. This data is fed to the
support
“B-Connected” member’s personal B-cycle web
page (membership perk). • RFID technology for inventory control and return
placement balancing
GREEN SOLUTION • Configurable docking station platform to
accommodate infrastructure limitations
KIOSK’s current generation of B-cycle units utilize
• Solar powered stations optimize for long-term
solar power (independently or in conjunction performance and efficiency
with AC grid backup) which optimizes long-term
performance and efficiency. In strategically placed
B-cycle’s solution offers consumers:
outdoor deployments, up to 100% of the solution
power can be solar-based. • B-Connected RFID member card access for easy
bike rental and return
Designed for outdoor use, the B-cycle kiosk houses • Uniform, user-friendly interface and application
a low-power outdoor touch screen display, credit / design
member card reader and wireless communications • LED and audible notifications for bike release
capabilities all integrated into an industrial PC
• Accessible city-wide docking stations
solution. Plus, it’s fully weather sealed and coated
with graffiti-resistant powder coat paint. And the
bikes are designed to be rugged, lightweight, and
very low maintenance.
B-CYCLE SOLUTION BENEFITS
B-cycle’s network of bike sharing stations allows
commuters convenient and affordable access to an
alternative transportation solution.
4. KIOSK QUICK INFO
• Founded in 1993 and headquartered in Louisville, Colorado, KIOSK Information Systems provides
expertise in design engineering, application development, integration, manufacturing, and field support.
• KIOSK is the largest producer of kiosks in North America.
• KIOSK provides design and manufacturing of both custom and standard model kiosks with successful
deployments in virtually every self-service vertical market.
ADDRESS: 346 SOUTH ARTHUR AVENUE · LOUISVILLE, CO 80027
PHONE: 303.466.5471 · TOLL-FREE: 1.800.509.5471 · FAX: 303.466.6730
EMAIL: SALES@KIOSK.COM · WWW.KIOSK.COM