**these slides represent Perla Ni's portion of the presentation only** presented by Craig Newmark, founder, craigslist | Lucy Bernholz, founder and president, Blueprint Research & Design Inc. | Perla Ni, founder & CEO, GreatNonprofits We have more options than ever about how to give our money, our time, and our wisdom. How can we make more informed decisions about the organizations that work on the issues we care about. How can we learn from experts and crowds and use both data and relationships to improve our own work and our communities? How can each of us take you from “success to significance” and make a greater contribution to the public good?

1. Perla Ni, CEO GreatNonprofits [email_address]

2. Have You Ever?…

4. Trends in Online Shopping Most Shoppers Rely Heavily On Customer Reviews 65% of the time customer reviews are read “always” or “most of the time” prior to making a decision to purchase

6. Stories of Your Clients

8. Stories of Your Volunteers

10. Stories of Your Donors

11. Badge For Your Website To Promote Confidence

13. Respond to a Review “Click Comment”

14. Respond to a Review “Click Comment”

21. How To Write A Review

22. How To Write A Review

23. How To Write A Review

24. Encourage People To Talk Personally About Your Human Impact