1. Question 6) What have you learn’t about technologies from the
process of constructing this product

2. Pre Production : IMDB and YouTube
-Over the period of time we were in the stages of pre production , production and post production of our film we used a
significant range of technological programmes and machines.
-For the development of the idea the use of youtube and such websites as IMDB contributed towards the enhancement of our
idea , and the general construction of our idea. This allowed my group and myself to dig up details and elements of other films
which is the same genre.
-IMDB provides information into every possible detail into a film , which can strongly could have and has had a positive
impact on a film. Through the use of this website in the pre production stage of our film , we gained an interpretation towards
the impact it has , through the outline of the film and the other details it provides.
-Previously I had some form of knowledge with the likes of YouTube however, I did not acknowledge how much it can provide
and in a sense enhance the film, creating an improvement. For instance, when looking into other gangster films, such as ‘The
Departed’, we gained an interpretation through clips presented on YouTube into such elements of a film as titles.
-Additionally through the construction of the film , YouTube provided us with access to upload videos where we could gain
feedback therefore developing ideas and allowing us to download videos, which could be modified or analysed for the benefit
of the film. I was unaware of both of these accessible options on YouTube.
-Furthermore Youtube meant by looking at a lot of clips we can in fact generate various ideas through the combination of
several elements of the film or other services which youtube provide.
-Overall I would say these were two highly informative and useful websites, which had a useful contribution towards our final

3. Pre Production: Celtx
-IMDB and YouTube were not the only forms of technology in the pre production stage of the film which we were unaware of
and how they could have a severe impact and contribution towards the construction of our film.
- Celtx gave my group an indication towards how not only scripts are laid out but all the small details people do not recognise
such as the shots , mis en scene of a specific part of the film . For instance below are screen grabs I have taken of the
homepage of Celtx, you will find there is a large list of established well known films where there scripts are available for
viewing.
- Despite how irrelevant the genre is we looked at the first film given to us , this being ‘ A Wonderful Wizard of Oz’ , this
provided us with a clear insight towards what the description is necessary over the creation of the script. Giving people the
opportunity to understand what almost the most essential elements are to incorporate in a film , through the presentation of
successful scripts was something we were all unaware of.
-As you can see Celtx not only contributed to the enhancement of quality and detail of our script , but also provided access to
the likes of Storyboards , which also meant a positive development in other parts of the film leading to the construction of our
final film, as over the course of creating this our overall ideas were expanded making the film much better. Below is an
example of two of my groups storyboards.
-Along with our storyboards , below are examples of firstly a page from the actual script of ‘Corporate Identity’ and the
influence we had from Celtx showing the homepage and the script for ‘The Wonderful Wizard Of Oz’.

4. Pre Production: Blogger
-Blogger was a form of technology which we were all instantly introduced to at the beginning of the year.
Blogger enabled us to post all progress and research we have had made throughout the gradual development of our film, which could be
researching into films related to our genre, changing certain parts of the film such as the storyline or just simply adapting on what is a current
idea and expressing it through a variety of ways.
-Blogger was a website which I had vaguely heard of but had absolutely no acknowledgement of the service it provides and the general effect it
can have on our 2 minute opening sequence, as we are able to utilise the fact Blogger saves work no matter the
scale or size. This allowed us to capitalise on any research we found could be relevant , blogger
was a simple and informative way of us going back to work to help us on filming sessions and
editing.
- For instance a moodboard, is research and a method which can outline all intentional themes and
aspects of the film.
-However due to the efficiency of our work as a result of having 3 people working in one group the
our mood board was finished relatively quickly, leaving a big gap between the time period the
mood board was completed and the time we filmed. As the moodboard
was quite essential Blogger contributed towards us saving the
mood board as a file then referring to it whilst filming , assuring ourselves
that we stuck to every aspect we said we would.
-Throughout the thorough detailed pre production of our film, Blogger had a fairly big impact to
assure quality was sustained entirely for everything we did.
-To reiterate the usefulness of this technology I have taken a screenshot of one of my blog posts
which shows one of the many forms of research we undertook as a group before actually filming
this being the Location Lists.
- As ‘Corporate Identity is both shot outside and inside it is very important that our suburban
atmosphere is set through one of the 5 possible locations.Through the use of Blogger here our
group were able to lay out the list of locations in a certain way so that they could each individually

5. Production: Sony HD Camera
-For the production stage of our film there was not an entirely wide range of technologies we used but however the one’s which we
did use we discovered that not only did it have several additional features to them which we became conscious of. But we were
aware of the general importance of the equipment.
- Specifically the Sony HD Camera which we used as this was the device whereby all our footage would be captured and what it
would look like was both dependent upon the angle is was held which you can see from the images in the middle of the image,
and the quality it provides.
-One negative out of what is many positives with this camera, which we discovered and is also a problem we revisited constantly
is that the battery power on the camera is poor. Over the course of around 30 minutes the camera would have significantly low
battery forgetting that it had been charged for over 24 hours. This problems caused a disruption in our filming which caused in
time, making us unable to record everything we intended to in a total of four filming shoots.
-On the other hand it is questionable that the quality we gained from this camera made up for its one fault. This is shown through
the footage we gained in the screenshots on the right.
- After becoming more adjusted with this camera , how it
works and what it provides , we are all relatively happy with
the footage we gained from a form of technology which
partially determines how the film comes out.

6. Production: Zoom Recording
-The second of the two pieces of technology which we became more aware of after creating
our 2 minute opening sequence is Zoom Recording.
- We discovered that zoom recording would provide the group with the access of close ups
being done at a far more convenient fashion
-This was achieved when we filmed in the sink, for the purpose of the blood being visible
when coming of the knife.
Finally the zoom recording’s use is
maximised to a very beneficial extent
Zoom Recording was instrumental in
After turning around his environment as his overall environment is finally
what is our final clip of ‘Corporate
is slowly becoming established along set. This is also the only shot whereby
Identity’, where the audience are
with his facial features and emotions of Vincent is sitting still, as it is
given a slightly clearer insight
‘Vincent Smith’. Zoom Recording meant very easy to say that the film is shot at
towards the personality of our main
we were able to perform this shot at a steady a fast pace. This sequence justifies
character. The shot starts off zoomed
pace, making the atmosphere slightly more both the enhancement of the group’s
in behind the head of the main
intense and therefore adding to the conventions knowledge/confidence in technology
character.
of this genre. and how useful the like’s of zoom
recording is.

7. Post Production: Final Cut Pro
-In the post production stage of our film Final Cut Pro is a further application we became familiar with, as this was our choose
of software to edit on. It is important to choose the correct editing software as it dictates the outcome of ‘Corporate Identity’.
Initially Final Cut came across as daunting to use, but we managed to overcome the complexity of it and gained a vast
understanding of it.
This section of Final Cut The screen on the left
shows all footage we have, shows the film, giving
making it easier to us a direct view in
choose all the footage we what the film looks
acquire when actually editing like over the period of
and giving us a clearer and time it is being
perspective on what footage edited. Final Cut Pro
to use. provides us with the
novelty of rewinding,
fast
forwarding,playing
and pausing all the
footage whenever,
making it simpler to
spot any possible
faults.
What fundamentally takes up majority of the Final Cut Software is the editing panel where the film is created and
formatted
to the way in which one intends too. Here is a screenshot of the film, shown in their clips differentiated by the size and
placement. The layout of the film can be altered through the bar at the very bottom of the screen as it can be maximised
or
minimised. By editing Final Cut Pro became more familiar as time went on allowing it to be maximised to its full

8. Post Production: SoundTrack Pro
The final form of technology which became very useful and has lead to a drastic alteration of the quality of sound is
SoundTrack Pro. Previously we were unaware of this software but since we had been informed on what it provides, which we
found we could alienate the film for the better, we did not have second thoughts on using it.
This is the main feature of Soundtrack
Pro and probably most important aspect
as just like Final Cut Pro this is where the
placement and modification of sound
takes place. Sounds can be placed in
When deciding on where to place the sound in around 5 different columns making a long
Soundtrack Pro, a video of the film is provided process but creating a positive
which enables us to perfectly match on the sound contribution.
edited in with the film, making sure mistakes will
be at its minimal. It is really important in also
trialling sounds over certain areas of the film.This is
something we discovered from Soundtrack Pro to be
very useful.
This is a very effective and main part of
SoundTrack
Pro as it provides all sounds which can be placed in
the film creating an improvement. Though we did
know to a certain extent what sounds are provided
we had no clue into the variety. For instance as our
film is partially set in a suburb there are sounds
available in a normal suburb.