This document discusses outdoor LCD digital signage solutions and applications. It provides information on: - Special considerations for outdoor LCD projects including property owner allowance, power/internet delivery, regulations around loudness/brightness, insurance, and safety certification. - The purposes of digital signage which are to generate revenue through advertising/promotion, enhance customer experience, and build brands. - Two content delivery types - information on demand and information on the fly. - Growing outdoor LCD applications in transportation, DOOH advertising, quick service restaurants, shopping malls, retail, and municipal/tourist information networks.

1. Dikran Tawitian, Infinitus ltd., Head of Marketing and Sales
Outdoor LCD systems and applications

2. Digital signage solution is strong as its weakest link
Outdoor LCD based project special considerations:
o Property owner allowance
o Power and internet delivery
o Local regulations:
• Loudness
• Brightness output
o Insurance
o Safety certification
o Quick reaction when systems brake down
o Cleaning

3. So what can digital signage do for you!?
3 purposes
Generate revenues
o Sales of advertising
o Promotion of products and services
Enhance customer experience
o Decreasing stress levels
o Saving time
o Creating „servicescape“
Build brand
o Communicating brand messages to target
audiences
2 content delivery types
Information on demand
Information on the fly
Mix of both
Basic advantages of outdoor LCD communication
Catching attention via HD visuals and/or interactivity at the streets
24/7/365 operation
Evading information clutter of indoor communication

4. Outdoor LCD applications are “out there“
Every day more deployments are occuring all around the globe
Transportation, DOOH advertising, QSR, Shopping mall, Retail, Municipality tourist info networks and
facility wayfinding applications are growing fastest
DOOH
advertising -
Gas station
Transportation Quick service
resturant
Shopping mall City info DOOH
advertising –
„classic“
DOOH
advertising –
Innovative HW
approach
DOOH
advertising –
with traits of
City info

5. Outdoor LCD applications are out there
Every day more deployments of larger scale are occuring
DOOH advertising
1.680 units
City tourist info network
75 units
Gas station DOOH
400 units

6. Application: DOOH advertising
Location/Integrator
• New York/ NA
Purpose
• Revenues - Sales of advertising
Systems used
• 1.680 x 55“landscape double side
Add-ons and upgrade
• none
Contents
• Advertising
Attention
• Largest local large format outdoor LCD DOOH
advertising network

7. Application: City info
Location/Integrator
• Gdansk, Poland/ DDS Poland
Purpose
• Enhancing experience of inhabitant and tourists
• Revenues - local business and governmental organizations
Systems used
• 75 x imotion 46“portrait single side
Add-ons and upgrade
• Touch screen, NFC, UPS, antigraffiti , alarm, LED bulb, ControlMotion Advance
Contents
• Way finding (map, object search)
• Municipal institution and sights promotion
• Local business and event promotion
• General information (time, weather,etc.)
Attention
• Largest modern city info point network in Europe and wider with 75 outdoor and
175 indoor units
• Contents can be sent to user mobile devices

8. Location/Integrator
• Cardiff, Wales/ Digital Media Systems
Purpose
• Revenues - Event promotion
• Brand building - WMC philosophy
Systems used
• 2 x imotion 65“ portrait double side
Add-ons and upgrades
• Ultra high bright 2.500 nit LED backlit LCD panels, ambient light
sensor, antigrafiti
Contents
• Future events, shows and WMC activities
Attention
• Intercepting passersby before entering into indoor signage clutter
• 24/7/365 working HD resolution powerful visuals
Application: Cultural venue

9. Location/Integrator
• Casablanca, Morocco/ Impact net
Purpose
• Promotion of upcoming titles and brand building
Systems used
• 1 x imotion 46“ portrait single side
Add-ons and upgrades
• White color
Contents
• Upcoming movies
• Special offers
• Branding
• Event announcements
Attention
• Sun readability with direct sun load (peak performance
of Samsung 1.500 nit/4.000:1 contrast panel, AR coating
for lowest reflection)
Application: Retail

10. Technology – Hardware perspective
Indoor LCD Semi-outdoor LCD Full-outdoor LCD
Location Controlled temperature environment Shaded outdoor or high ambient light
indoor areas
Sun exposed outdoor areas
Intended operation As needed 24 / 7 / 365 24 / 7 / 365
Exposure to outdoor environment Non existent Moderate High
Temperature issue Non existent Moderate
• Moderate temperature
fluctuation and maximum
temperature
High
• High temperature fluctuation
and maximum temperature
Humidity issue Non existent Moderate/High High
Dust/Dirt/Pollution particles issue Low/Moderate
(in certain environments)
Moderate/High High
Vandalism issue Low Moderate/High High
Engineering complexity Low Moderate High
Interesting fact: Sun exposed LCD panels operating in 30°C ambient air temperature will have on surface LCD temperature of 85°C. That is
difference of 55°C, mostly caused by solar radiation, and certainly a fact nobody can afford to overlook.

11. Quickly about issues of full-outdoor LCD systems
There is more to such systems than sun readability, as they are 24/7/365 exposed to outdoor effects and public access, such as UV
protection, vandal resistance, remote system health status supervision, failure alerts, self-protection features, etc.

12. Full outdoor is a Shady market
o Outdoor LCD systems market is quite confusing with many suppliers offering solutions of much different quality to system integrators
and end customers
o It is important to understand better requirements of electronics to be able to differentiate between options and evade danger of wasting
resources
o This is somewhat normal to expect to happen on new forming young markets as potential is high and many see opportunity in entering a
business
Finland Slovenia Germany USA

13. Attention!!! Tech specs are tricky
Few outdoor LCD systems suppliers
Location Germany Morocco USA
Exposure to sun Full-outdoor/no direct sun exposure Full-outdoor/directly exposed to sun Full-outdoor/ no direct sun exposure
System type All-in-one/ semi-product IP 65 All-in-one IP 65 All-in-one IP 65
Thermal
management
Ventilation HVAC Ventilation
Air circulation Open loop Closed loop Closed loop
LCD brightness Rated 1.500 nit Rated 1.500 nit Rated 2.000 nit
LCD contrast 4.000:1 4.000:1 NA

14. Thank you very much for your attention!