The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
2. Aidan Crawford
ā¢ President of Short Circuit
Media
ā¢ Former Marketing Director
for The CLEMMER Group
ā¢ Social media integration and
marketing for professional
speakers/consultants and
small business
ā¢ Proud sponsor of CAPS and
NSA conventions
6. Why professional speakers?
ā¢ Speakers have a lot of content
ā¢ Videos, audios, articles, books
ā¢ Large database of contacts
7. Why professional speakers?
ā¢ Speakers have a lot of content
ā¢ Videos, audios, articles, books
ā¢ Large database of contacts
ā¢ Most of this content goes unused
9. Why social media is your greatest
opportunity
ā¢ Potential to reach millions of
people around the world
10. Why social media is your greatest
opportunity
ā¢ Potential to reach millions of
people around the world
ā¢ Ability to repurpose existing
content
11. Why social media is your greatest
opportunity
ā¢ Potential to reach millions of
people around the world
ā¢ Ability to repurpose existing
content
ā¢ Automate a steady ļ¬ow of
information out to your "fans,"
contacts, and followers
15. Creating your content
ā¢ Content is still king
ā¢ Keyword research everything you put to the web
ā¢ Use the Google Keyword Tool to ļ¬nd out what your ideal
client is searching for and optimize for that.
16. Creating your content
ā¢ Content is still king
ā¢ Keyword research everything you put to the web
ā¢ Use the Google Keyword Tool to ļ¬nd out what your ideal
client is searching for and optimize for that.
ā¢ The equation you should look for is number of searches per
month is high and the competition is low or medium
17. Creating your content
ā¢ Content is still king
ā¢ Keyword research everything you put to the web
ā¢ Use the Google Keyword Tool to ļ¬nd out what your ideal
client is searching for and optimize for that.
ā¢ The equation you should look for is number of searches per
month is high and the competition is low or medium
ā¢ BIG HINT: Don't optimize for your name. If somebody is
looking for you speciļ¬cally, they'll ļ¬nd you.
21. Your best stuff is sitting in a box
ā¢ Videos, webinars, and DVDs of presentations
you've done in the past
22. Your best stuff is sitting in a box
ā¢ Videos, webinars, and DVDs of presentations
you've done in the past
ā¢ Books and articles you've written
23. Your best stuff is sitting in a box
ā¢ Videos, webinars, and DVDs of presentations
you've done in the past
ā¢ Books and articles you've written
ā¢ Audios and teleconferences you've created
24.
25. ā¢ YouTube is the second biggest search engine in
the world, behind Google
26. ā¢ YouTube is the second biggest search engine in
the world, behind Google
ā¢ Every video is an opportunity to show yourself
off to potential clients
27. ā¢ YouTube is the second biggest search engine in
the world, behind Google
ā¢ Every video is an opportunity to show yourself
off to potential clients
ā¢ Use presentations you've done in the past or
create handy tutorials right from your desktop
using a tool like Camtasia
32. Creating your YouTube Channel
ā¢ Choose a keyword rich name for your channel
ā¢ Create a background image
33. Creating your YouTube Channel
ā¢ Choose a keyword rich name for your channel
ā¢ Create a background image
ā¢ Connect your channel to auto update Twitter
34. Creating your YouTube Channel
ā¢ Choose a keyword rich name for your channel
ā¢ Create a background image
ā¢ Connect your channel to auto update Twitter
ā¢ Grab your RSS feed
39. Other uses for video
ā¢ Create a video section on your site
40. Other uses for video
ā¢ Create a video section on your site
ā¢ Chop up your videos for weekly podcasts
41. Other uses for video
ā¢ Create a video section on your site
ā¢ Chop up your videos for weekly podcasts
ā¢ If you have a book on Amazon, you can add a
video to the publisher page
42. Other uses for video
ā¢ Create a video section on your site
ā¢ Chop up your videos for weekly podcasts
ā¢ If you have a book on Amazon, you can add a
video to the publisher page
ā¢ Post videos on Linkedin
43. Other uses for video
ā¢ Create a video section on your site
ā¢ Chop up your videos for weekly podcasts
ā¢ If you have a book on Amazon, you can add a
video to the publisher page
ā¢ Post videos on Linkedin
ā¢ Use video on your Facebook business page
46. Books and Articles
ā¢ If you have a book, you can make it work for
you
ā¢ Chop it up into blog posts, articles and tweets
47. Books and Articles
ā¢ If you have a book, you can make it work for
you
ā¢ Chop it up into blog posts, articles and tweets
ā¢ Submit to directories like ezine articles
48. Books and Articles
ā¢ If you have a book, you can make it work for
you
ā¢ Chop it up into blog posts, articles and tweets
ā¢ Submit to directories like ezine articles
ā¢ Use the RSS feed from your site to push this
content out to Twitter, Facebook and Linkedin
50. Audios
ā¢ If you have a video, you can also have an
audio
51. Audios
ā¢ If you have a video, you can also have an
audio
ā¢ A 60 minute audio can be chopped into
multiple podcasts
52. Audios
ā¢ If you have a video, you can also have an
audio
ā¢ A 60 minute audio can be chopped into
multiple podcasts
ā¢ Smaller pieces of the audio can also be
dropped into your site to illustrate points
55. Social media and RSS feeds
ā¢ Real Simple Syndication or RSS
feeds push your content out to
the world
56. Social media and RSS feeds
ā¢ Real Simple Syndication or RSS
feeds push your content out to
the world
ā¢ Post once to your blog or
YouTube account and have
content appear on Facebook,
Linkedin and Twitter.
57. Feeds to know
Youtube:
http://youtube.com/rss/user/YOURCHANNEL/videos.rss
Twitter:
api.twitter.com/1/statuses/user_timeline.rss?screen_name=YourName
59. Facebook
ā¢ Create a business page and move folks from your
personal account
60. Facebook
ā¢ Create a business page and move folks from your
personal account
ā¢ Use Facebook apps to spruce up your page
61. Facebook
ā¢ Create a business page and move folks from your
personal account
ā¢ Use Facebook apps to spruce up your page
ā¢ RSS Grafļ¬ti will take your blog, Twitter and
YouTube feeds and make sure it goes out to your
fans.
62. Facebook
ā¢ Create a business page and move folks from your
personal account
ā¢ Use Facebook apps to spruce up your page
ā¢ RSS Grafļ¬ti will take your blog, Twitter and
YouTube feeds and make sure it goes out to your
fans.
ā¢ Custom landing page (Constant Contact)
63. ā¢ Customize your
business page
with a Welcome
page for non-
fans.
ā¢ Include a video
ā¢ A call to action to
Like
64.
65. ā¢ Connect your Twitter and Blog feeds to your
personal account
66. ā¢ Connect your Twitter and Blog feeds to your
personal account
ā¢ Create a business page and ļ¬ll out the
complete proļ¬le
69. How to use Twitter
ā¢ Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
70. How to use Twitter
ā¢ Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
ā¢ Automatically update LinkedIn and Facebook
71. How to use Twitter
ā¢ Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
ā¢ Automatically update LinkedIn and Facebook
ā¢ Follow thought leaders in your industry
72. How to use Twitter
ā¢ Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
ā¢ Automatically update LinkedIn and Facebook
ā¢ Follow thought leaders in your industry
ā¢ Follow clients
73. How to use Twitter
ā¢ Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
ā¢ Automatically update LinkedIn and Facebook
ā¢ Follow thought leaders in your industry
ā¢ Follow clients
ā¢ Follow potential clients
74. How to use Twitter
ā¢ Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
ā¢ Automatically update LinkedIn and Facebook
ā¢ Follow thought leaders in your industry
ā¢ Follow clients
ā¢ Follow potential clients
ā¢ Use hastags to target your message
78. Social media buttons
ā¢ Facebook, Linkedin, Twitter and Google+ all have
provide simple code snippets to place buttons on
your site.
79. Social media buttons
ā¢ Facebook, Linkedin, Twitter and Google+ all have
provide simple code snippets to place buttons on
your site.
ā¢ The most important is NOT Facebook
80. Social media buttons
ā¢ Facebook, Linkedin, Twitter and Google+ all have
provide simple code snippets to place buttons on
your site.
ā¢ The most important is NOT Facebook
ā¢ LinkedIn is where your clients are
81. Social media buttons
ā¢ Facebook, Linkedin, Twitter and Google+ all have
provide simple code snippets to place buttons on
your site.
ā¢ The most important is NOT Facebook
ā¢ LinkedIn is where your clients are
ā¢ If you are using Wordpress or Joomla there are
simple plugins to do this
83. My mom doesn't care about speakers
ā¢ Just because you can
doesn't mean you
have to.
84. My mom doesn't care about speakers
ā¢ Just because you can
doesn't mean you
have to.
ā¢ Clients want to know
that YOU know about
Facebook, Twitter et
al.
90. LinkedIn Share
ā¢ Gives visitors the ability to share your
content with individuals or whole
groups they belong to
91. LinkedIn Share
ā¢ Gives visitors the ability to share your
content with individuals or whole
groups they belong to
ā¢ Brings your content to where decision
makers are
92. LinkedIn Share
ā¢ Gives visitors the ability to share your
content with individuals or whole
groups they belong to
ā¢ Brings your content to where decision
makers are
ā¢ Most of my business comes from
Linkedin
96. ā¢ Feedburner creates a clean RSS feed
ā¢ Allows for email subscriptions to your blog
97. ā¢ Feedburner creates a clean RSS feed
ā¢ Allows for email subscriptions to your blog
ā¢ Automatically notiļ¬es directories when you update
content
98. ā¢ Feedburner creates a clean RSS feed
ā¢ Allows for email subscriptions to your blog
ā¢ Automatically notiļ¬es directories when you update
content
ā¢ Works with ANY RSS feed - Twitter, YouTube, Podcasts,
newsletter
99. ā¢ Feedburner creates a clean RSS feed
ā¢ Allows for email subscriptions to your blog
ā¢ Automatically notiļ¬es directories when you update
content
ā¢ Works with ANY RSS feed - Twitter, YouTube, Podcasts,
newsletter
ā¢ Republishes your feed anywhere you want
100.
101. ā¢ I've not found it useful
because you need to
manage it separately
from other social media
ā¢ It counts toward SEO, so
set up an account
ā¢ Another way to let
Google know you're out
there
104. App-ify your content
ā¢ joemobi.com
ā¢ Create an app from ANY Wordpress site
ā¢ Creates native apps for Android,
Blackberrys and the Playbook. iOS is
coming soon.
ā¢ App is available on your site and
submit it to Android Market and BB
App World
106. A few SEO tips
ā¢ Create an xml-sitemap and submit it to all the
search engines.
107. A few SEO tips
ā¢ Create an xml-sitemap and submit it to all the
search engines.
ā¢ Start a Google Webmaster account
108. A few SEO tips
ā¢ Create an xml-sitemap and submit it to all the
search engines.
ā¢ Start a Google Webmaster account
ā¢ Have unique page titles and descriptions
109. A few SEO tips
ā¢ Create an xml-sitemap and submit it to all the
search engines.
ā¢ Start a Google Webmaster account
ā¢ Have unique page titles and descriptions
ā¢ Have a privacy statement
110. A few SEO tips
ā¢ Create an xml-sitemap and submit it to all the
search engines.
ā¢ Start a Google Webmaster account
ā¢ Have unique page titles and descriptions
ā¢ Have a privacy statement
ā¢ Update your copyright