Last year YouTube uploaded more content in 6 months than the 3 major networks did in 60 years. This presentation explores the demographics of today's YouTube users and how the next generation is quickly becoming the "YouTube Generation". This presentation examines which companies have been successfully utilizing YouTube and how they did it. Additionally, it looks at how people find YouTube videos, what search terms they are searching with, how to attract more viewers with compelling video content, what are the best video formats to use, successfully viral marketing of your YouTube videos, and of course how to get your YouTube videos top rankings.

1. Optimizing
Your Content for
YouTube
(Curtis) R. Curtis, SVP
UniversalBusinessListing.Org
CurtisRCurtis

2. The New (Social) Search
(Jay Berkowitz, 10 Golden Rules, Pubcon 2009)

3. Want to Hear a Secret?
Consumers Trust Each Other More
Than They Do Advertising!
• 90% of consumers trust peer
•
recommendations
Less than 50% trust advertisements
Duh!!!
• Social networks and user reviews are
only a click away
• Natural and social discovery rule, and
customer service is the new marketing

4. Take The Big Leap!

5. Move Over Boys

6. It’s a New Game & It’s Not Google!
Ok it’s not “JUST” Google!

7. The YouTube Generation – Are You Ready?

8. Did you know YouTube
is the 2nd largest in
number of searches?

9. Some Interesting Facts About YouTube
1. In 6 months, YouTube had more hours of
programming uploaded than the 3 major
Networks did in 60 years (1.5m hours)
2. Over 20 hours-worth of video uploaded to
the site every single minute.
3. More than 50% of YouTube users visit the
site at least once a week.

10. ….& it isn’t just about
music, cuddly teddy bears
or World of Warcraft?

11. So Who Watches YouTube Videos?

12. Only 41% of Businesses Use YouTube
(Michael Stelzner…Social Media Study)

13. Smart Businesses Are Using YouTube

15. Zappos Sold for Almost $1B

16. Useful Tips Towards YouTube Success

17. Create Your Own Channel
Want to See
Our Company
Video?

18. Publish Compelling & Relevant Videos
You’’ never believe
what I saw on
YouTube last nite!!

19. Embed Your Videos

20. Actively Interact with Your Viewers

21. Shorter is Better!!!
“LIFE IS SHORT ENOUGH”

22. Try to Develop “How To Videos”
(if a carpenter can…why not you?)

23. Keep It Casual

24. Tips for Optimizing Your YouTube Channel

25. 1. Set Up Your Profile

26. 2. Connect to FaceBook & Twitter

27. 3. Add Tags

28. They Really Work!
….especially when it comes to local search!

29. 4. Make Your Video Look Pretty
– Start by adding color..lots of color!

30. 5. Organize Your Page

31. Optimizing Your Videos
1. Produce the Best Possible Video

32. Ulead Video Studio 11

33. 2. Link to Your Website

34. 3. Include Website URL in Audio

35. 4. Use Keywords & Tag

36. 5. Upload Video & Link to Website
…….Again!

37. How to Promote Your Video
1. Link from Your Blog

38. 2. Promote Through Social Media

39. 3. Ping Directories

40. Ways to Encourage Subscriptions
1. Get Them to Push the Subscribe Button

41. 2. Set Up New Feeds for Your Channel

42. 3. Add a YouTube Badge

43. Over 30 YouTube Resources
& Site Integration Tools
http://mashable.com/2007/10/08/youtube-toolbox-resources/

44. 1. Discovery– How People Find Your Videos?
[Greg Jarboe (President, SEO-PR) , SES Chicago ‘09 YouTube & Video Optimization session]

45. YouTube Uses Different Algorithms Than Google
1. Use Longer Titles: 120 characters
• Think of your title as a headline
• Your brand name should go last in the title
2. Description: 1,000 character
• Be as detailed as possible ( short of entire transcript
• Include URLs (with http://) to playlist or website
3. Tags: 120 character
• Be as detailed as possible
• Include: brand, city, topic
4. Make sure all keywords in tags are in your title & descriptions

46. What Search Terms are People Looking For?

47. FastSearch - Useful for Search YouTube Videos

48. 2. Watch – How To Increase Views
Links in video description
• Cross-promote to a playlist on your channel or your website
Video responses
• Point users to your next video with video responses
• Annotations
• Link to another video
Captions
• Add subtitles to your video and reach a broader audience
Embedding
• Get additional views within the context of a relevant website
(encourage blog owners to embed within blogs)

49. 10 Most Successful Kinds of Video Which
Are Effective in Changing Brand Preference
1. Humor 6. Talking heads
2. Slice of life 7. Characters
3. Testimonials 8. Reason why
4. Demonstrations 9. News
5. Problem solution 10.Emotion

50. 3. Share – Going Viral!
To be successful a video must go viral…

51. Companies Who Already Use YouTube
• Nokia • Walmart
• McDonalds • Nike
• GE • Jet Blue
• Apple • Zappos
• Starbucks • Dell
• HP • Safeway
• Volkswagen • 7-Eleven
• Coca Cola • Disney

52. Do Them Right … They Work!

53. But Not If They Can’t Find Your Business!

54. Optimizing Your Content for YouTube
For Additional Information:
(Curtis) R. Curtis
Sr. VP Strategic Partnerships
Partners Site: www.UBLpro.com
 Direct: 1 (206) 734-4711
 Cell: 1 (604) 313-7377
 CRCurtis@UBL.org