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SEO and Usability
Conversion Tactics for Your
        Homepage
             Presented by:
            Kim Krause Berg
  Usability & User Interface Analyst,
      Founder & Administrator,
            Cre8asiteforums
      Internet Marketing Ninjas
SEO and Usability
Conversion Tactics for Your
        Homepage
Covering:

1.Requirements Gathering
2.Holistic SEO and UX Conversions (The
skinny on this magical combo.)
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage



  Your secret weapon is being smarter
         than everybody else.

Create smart Functional Requirements
that includes SEO and UX,
and then…
               WWWWWH!
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage
SEO and Usability Conversion Tactics for Your Homepage



Searchers are Human
Search Engines Love Humans


    Address the Humans for
     AMAZING Conversions
SEO and Usability Conversion Tactics for Your Homepage

(Happiness is keyword, human needs focused content, where
      and when they (search and people) need them.)


                         Presented by:
                 Kim Krause Berg (“cre8pc”)
        Usability & User Interface Analyst, Founder &
               Administrator, Cre8asiteforums
                   Internet Marketing Ninjas

  Email: kim@imninjas.com
  Twitter: https://twitter.com/kim_cre8pc
  Facebook: https://www.facebook.com/cre8pc
                       Cre8asiteforums

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The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

  • 1. SEO and Usability Conversion Tactics for Your Homepage Presented by: Kim Krause Berg Usability & User Interface Analyst, Founder & Administrator, Cre8asiteforums Internet Marketing Ninjas
  • 2. SEO and Usability Conversion Tactics for Your Homepage Covering: 1.Requirements Gathering 2.Holistic SEO and UX Conversions (The skinny on this magical combo.)
  • 3. SEO and Usability Conversion Tactics for Your Homepage
  • 4. SEO and Usability Conversion Tactics for Your Homepage
  • 5. SEO and Usability Conversion Tactics for Your Homepage
  • 6. SEO and Usability Conversion Tactics for Your Homepage Your secret weapon is being smarter than everybody else. Create smart Functional Requirements that includes SEO and UX, and then… WWWWWH!
  • 7.
  • 8. SEO and Usability Conversion Tactics for Your Homepage
  • 9. SEO and Usability Conversion Tactics for Your Homepage
  • 10. SEO and Usability Conversion Tactics for Your Homepage
  • 11. SEO and Usability Conversion Tactics for Your Homepage Searchers are Human Search Engines Love Humans Address the Humans for AMAZING Conversions
  • 12. SEO and Usability Conversion Tactics for Your Homepage (Happiness is keyword, human needs focused content, where and when they (search and people) need them.) Presented by: Kim Krause Berg (“cre8pc”) Usability & User Interface Analyst, Founder & Administrator, Cre8asiteforums Internet Marketing Ninjas Email: kim@imninjas.com Twitter: https://twitter.com/kim_cre8pc Facebook: https://www.facebook.com/cre8pc Cre8asiteforums