advertising,award winning,branding and communications,event marketing,graphic design,icons,illustration,logos,print,style guides,trade show graphics,web design

1. BENEFIT GUIDE
WEB & VIDEO BANNERS
CHARTS/ICONS
ANUAL REPORT
BOSTON MARATHON
MOBILE & WEBSITE DESIGN
E-MAIL BLAST
MARKETING CAMPAIGN
POSTERS
FUND RAISING COLLATERAL
TRADE SHOW BANNERS
TWO COMPANY MERGER
TRADE SHOW GUIDE
LOGOS

2. John Hancock
BENEFIT GUIDE
Color coded for quick reference
©Jan Streitburger 2013

3. ©Jan Streitburger 2013
John Hancock
Manulife
Pfizer
NEOB
WEB & VIDEO
BANNERS
intranet
1
2
3
4

4. ©Jan Streitburger 2013
CHARTS
ICONS
do experiences
p h y s i c a l
v i r t u a l
Mentorship Programs
Town Hall Meetings
One-on-one dialogue—the“words”
Headlines & Heros
Intranet/ Internet
“Credo Moments”/Helpful Hints
Not Your Typical Day
Colleague Assist Line (C.A.L.)
E. Recognition playful use of words to create one-on-one dialogue
Idea Lab
“Credo Moments”Desk Calendar
Branches
HQ Lobby Environment
Not your typical day
Holiday Card from Larry Firsh
africa américa
central caribbean
© Jan Streitburger 2010
MONITOR
EVALUATE
ESCALATE
TREND
∫

5. ©Jan Streitburger 2013
Concord Consortium
ANNUAL REPORTMission and Vision
The time is now for educational technology, and we’re focused on
ensuring a deeply digital future—one in which technology is used to
its fullest to raise STEM education to new heights. Through innovative
development, strong research and extensive partnerships, we work
tirelessly toward our mission of igniting large-scale improvements in
STEM teaching and learning through technology.
President’s Message
There has never been a more important time to focus on science,
technology, engineering and math education. We face a looming
shortage of skilled STEM workers, a general crisis in STEM literacy and
some of humankind’s most pressing challenges. But opportunity beckons.
With today’s revolutions in science, engineering and technology, the
possibilities for transforming education have never been greater.
At the Concord Consortium, we’re dedicated to transforming STEM
education through technology. In fact, it’s been our work for close to
two decades. We focus on discovering, developing and disseminating
innovative technology for a new generation of STEM-literate learners,
workers and citizens. We create powerful educational tools such as models
and probes, innovative assessments and technology-based curricula.
Our legacy and background are strong. We developed the nation’s first
online high school and birthed a $100M industry in educational probes
and sensors. We continue to create innovative approaches across STEM
learning, from molecular interactions to engineering solar houses to
graph literacy. And we build on over $70M of past and current National
Science Foundation funding, $2.5M in charitable giving from Google,
and collaborations with institutions such as Harvard, Berkeley, MIT’s edX,
National Geographic, the New York Hall of Science and many more.
We’re creating a brighter STEM future through revolutionary digital
learning. We invite you to join our revolution.
Chad Dorsey
The Concord Consortium is a nonprofit R&D organization in
Concord, MA, dedicated to transforming education through technology.
We are a group of expert scientists, educators, researchers
and technology developers who work in creative collaboration
to build innovative educational software and materials, research their
effectiveness and share the products and findings worldwide.
Our deeply digital tools and learning activities capture the
power of curiosity and create revolutionary new approaches to
science, math and engineering education that bring out
the inner scientist in everyone. Since 1994, we have been pioneers
in probeware, models and simulations, data collection with mobile
computing, online assessment and teacher professional development,
and the nation’s first online high school.
“Simulations really make the content come alive and become interactive.
As an educator I am so thankful that a nonprofit like the Concord
Consortium is producing such high-quality—free!—resources!”
—Ryan Whetstone, high school teacher
“My colleagues and I find your website to be an invaluable resource for
our classes!”
— Elizabeth Middleton, science instructor
Income Statement 2012 2011
Revenue (including change in
temporarily restricted funds)
$5,665,154 $5,949,581
Expenses
Salaries and Benefits $3,341,052 $3,372,585
Subcontractors and Consultants $1,418,752 $1,636,368
Technology and Occupancy $484,373 $496,296
Travel, Supplies and Other $383,350 $385,152
Total Expenses $5,627,527 $5,890,401
Increase in Unrestricted Net Assets $37,627 $59,180
Balance Sheet
Assets
Current Assets $2,251,864 $3,060,300
Other Assets $36,365 $31,149
Property and Equipment $33,061 $59,174
Total Assets $2,321,290 $3,150,623
Liabilities
Current Liabilities $357,393 $294,170
Net Assets $1,963,897 $ 2,856,453
Total Liabilities and Net Assets $2,321,290 $ 3,150,623
The Concord Consortium is a 501(c)(3) nonprofit organization.
Independent auditors: Alexander, Aronson, Finning & Co., P.C.
To receive a copy of the audit report, please send a request to info@concord.org
Financial Statement
Fiscal year ended September 30, 2012 and 2011
FISCAL YEAR
ANNUALREVENUE
Think. Our innovation lab is where ideas are conceived and dissected. Our
creative and software geniuses scan the horizons for promising developments and
design groundbreaking prototypes. We hypothesize and synthesize to develop new
materials and methodologies for teaching and learning.
Build. Our R&D division is a practical workshop where innovative ideas become
reality. Abstract concepts take shape and substance and prototypes evolve into tested
technology and open source software. We conduct research in diverse schools to
document best practices and measure success.
Share. When technologies and curricula have been thoroughly researched, they are
ready for wide dissemination, free of charge. Our software has been downloaded by
over a million users in all 50 states and around the world.
Non-federal
Federal
Grade Level by Funds
Grade School
Middle School
High School
Higher Education
Subjects by Funds
Physics
Biology
Chemistry
Earth Science
Math
Engineering
Funding Sources
’08 ’09 ’10 ’11 ’12
$1M
$2M
$3M
$4M
$5M
$6M
0
Contact
Learn more about our
innovations at concord.org
25 Love Lane
Concord, MA 01742
978-405-3200
info@concord.org
Revolutionary
digital learning
for science, math
and engineering
Board of Directors
Lauren Walters, Chair
Richard Abrams
Kate Byrne
Goery Delacote
Diederich Framhein
Margaret Honey
Holly Jobe
Chris Rogers
David H. Rose
Greg Segal
Lev A. Sviridov
Robert Tinker
Greg Gunn, Emeritus
Penny Noyce, Emeritus
Larry Rosenstock, Emeritus
Collaborators Contact
Learn more about our
innovations at concord.org
25 Love Lane
Concord, MA 01742
978-405-3200
info@concord.org
Revolutionary
digital learning
for science, math
and engineering

6. 2010 BOSTON MARATHON ®
John Hancock
BOSTON MARATHON
Boston Marathon Ad
Bumper sticker
2009 Volunteer t-shirt
2010 Team Hoyt signature card
Winner folder, magnet
2008 BM Style Guide
©Jan Streitburger 2013

7. High Street Farmhouse
WEBSITE
MOBILE SITE
logo
©Jan Streitburger 2013

8. Wealth Management
E-MAIL LUXURY EVENT
E-mail blast header & footer
featuring the 7 ports of call
2 design options
©Jan Streitburger 2013

9. Hewlett-Packard
MARKETING CAMPAIGN
Using a fictitious client to
demonstrate the HP Indigo
Printer’s high-end use of
variable data in charts,
photos & content
Extensive color study
(from Indigo draw downs)
©Jan Streitburger 2013
University is hard enough.
Manage your student loans
with Jensen Bank.
Find your passion.
Embrace your education.
Dear <first name>,
With your <son or daughter> soon to graduate
from high school, University can’t be far from
your mind.
Visit Jensen Bank to simplify student loans.
Warm regards,
<Region_Mgr>
Senior Vice President, <Region>
Working to ensure your child can attend the
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Whether you need financial advising or a tool
to explore your options, Jensen Bank makes
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· Undergraduate loans
· Graduate loans
· Medical School loans
· Law School loans
· Financial Planning
· Federal Program information center
What’s your advice to the
next generation?
University is hard enough.
Manage your student loans
with Jensen Bank.
Find your passion.Embrace your education.
Dear <first name>,
With your <son or daughter> soon to graduate
from high school, University can’t be far from
your mind.
Visit Jensen Bank to simplify student loans.
Warm regards,
<Region_Mgr>Senior Vice President, <Region>
Working to ensure your child can attend the
college or university of their choice is every
parent’s goal.
Whether you need financial advising or a tool
to explore your options, Jensen Bank makes
it simple.
· Undergraduate loans· Graduate loans· Medical School loans· Law School loans· Financial Planning· Federal Program information center
What’s your advice to the
next generation?
Retirement doesn’t have to be
boring. Work with Jensen Bank
to plan ahead.
Who’s growing up?
Dear <Mr. Ms. Mrs.> <last name>,
Retirement should be whatever you want
it to be.
Visit Jensen Bank to explore your retirement needs.
Warm regards,
Richard KatzenSenior Vice President, Mid-West Region
What do you want to be
when you grow up?
Retirement planning need not cause a headache.
Work with Jensen Bank to outline a retirement
plan, and put it in action.Whether you are approaching retirement or just
entering the workforce, Jensen Bank can simplify
the process.
· 401(k) and IRAs
· Financial Planning
· Investment strategies· Estate and Tax planning
Retirement doesn’t have to be
boring. Work with Jensen Bank
to plan ahead.
Who’s growing up?
Dear <Mr. Ms. Mrs.> <last name>,
Retirement should be whatever you want
it to be.
Visit Jensen Bank to explore your retirement needs.
Warm regards,
Richard Katzen
Senior Vice President, Mid-West Region
What do you want to be
when you grow up?
Retirement planning need not cause a headache.
Work with Jensen Bank to outline a retirement
plan, and put it in action.
Whether you are approaching retirement or just
entering the workforce, Jensen Bank can simplify
the process.
· 401(k) and IRAs
· Financial Planning
· Investment strategies
· Estate and Tax planning

10. Sycamore Networks
POSTERS
For an employee
referral program
©Jan Streitburger 2013

11. Cereon
TRADE SHOW BANNERS
Illustration & design
State-of-the-Art Technology Transforming Agriculture Leading Scientists
www.cereon.comwww.cereon.comwww.cereon.com
GREEN Match PMS 349 BLUE Match PMS 294 Gold Match PMS 117
transforming
agriculturetom
eet the world's food needs
transforming agriculture to meet the world's food
needs
transform
ing
agriculturetomeettheworld'sfoodneeds
transforming
agriculturetom
eet the world's food needs
e-of-the-Art Technology Transforming Agric
transforming
agriculturetom
eet the world's food needs
transform
ing
agriculturetomeetthewo
Art Technology Transforming Agriculture Leading Scientist
et the world's food needs
transforming agriculture to meet the world
transform
ing
agriculturetomeettheworld'sfoodneeds
GREEN Match PMS 349 BLUE Match PMS 294 Gold Match PMS 117
©Jan Streitburger 2013
State-of-the-Art Technology Transforming Agriculture Leading Scientists
www.cereon.comwww.cereon.comwww.cereon.com
GREEN Match PMS 349 BLUE Match PMS 294 Gold Match PMS 117
transforming
agriculturetom
eet the world's food needs
transforming agriculture to meet the world's food
needs
transform
ing
agriculturetomeettheworld'sfoodneeds
GREEN Match PMS 349 BLUE Match PMS 294 Gold Match PMS 117

12. ©Jan Streitburger 2013
Center for Family Homelessness
FUND RAISING COLLATERAL
Folder
16 page Brochure
Trifold

13. ©Jan Streitburger 2013
Navigant & SDG
TWO COMPANY MERGER
Basic Concept:
promote drug to market
24 page brochure with half page dividers

14. ©Jan Streitburger 2013
26HP trade show toolkit
5.1 Putting it all together overview
Putting it all together
Pre-event On-site Environment-related Post-event
Signage/display (corporate
identity, directional, theme, solution,
product, service, partner)
Lead generation deliverables
(print, kiosk, other electronic)
Product, service and solution
print collateral materials
Promotional give-away items
Multimedia presentations (live,
videos, demos, PowerPoint, etc.)
Employee and partner
staff attire
Pre-event/registration
web site
Pre-event electronic deliverables
(e.g., flash animations,
e-mail blasts)
Direct mail pieces
Awareness and solution
advertising (print, broadcast,
web, non-traditional)
Corporate sponsorship tie-ins
Executive communications
Press and/or welcome
print materials
Printed event or trade
show guide/agenda
Executive/keynote
communications
Site advertising
Promotional banners
and signage
Directional
signage
Physical
environment
design and
messaging
Event sponsorship opportunities
(e.g., badging, print, electronic,
service-related)
Partner presence (e.g.,
co-sponsorships, partner pavilions)
Audience/lead reporting
and analysis
Post-eventWeb site
Follow-up
communications
(print and electronic)
HP trade show toolkit
February 2007
Hewlett-Packard
TRADE SHOW GUIDE
Cover & chart
Icons & infographic
Section dividers
25HP trade show toolkit
This toolkit has walked through a
high-level view of trade shows at HP.
Beginning with the importance of trade
shows to HP, the Strategic Planning
Model and Global Performance
Measurement Program, and addressed
floor area requirements, resources and
budgeting, and online sources of best
practices, templates and guidebooks.
The final page of this toolkit pulls it all
together into an image of a single
large exhibit—one that shows just
how multi-layered and extensive and
effectively planned and efficiently
executed a trade show exhibit can get.
5.0 Putting it all together
19HP trade show toolkit
3.0 Brand standards for trade shows
The One Voice 2 brand standards,
templates and tools for trade shows
are all available online. Use the
resources in this section and the
Web-based training modules on
the Global Event Marketing portal
(www.hp.com/go/GEM) to
familiarize yourself with the standards
for creating consistency, clarity and
coherence in your communications
across a wide range of trade shows.
The tools, templates and standards
on these sites are continually updated
to include the latest information,
education and guidelines.
1HP trade show toolkit
Contents
1.0 Overview 2
2.0 Exhibit execution hierarchy and implementation 7
3.0 Brand standards for trade shows 19
4.0 Budget and implementation checklists 21
5.0 Putting it all together 25

15. LOGOS
thetraveling cfo
©Jan Streitburger 2013