2. Overview We’ve created this overview of services to provide agencies and clients with a go-to document to reference when deciding how to use Pandemic Labs as a targeted addition to their marketing, advertising and PR efforts. The strategies described here are most often used in concert as part of a comprehensive marketing campaign, but, for clarity, we’ve outlined them as individual options. We’re capable of and have experience designing and implementing all services in an integrated campaign as well as delivering services a la carte.
23. In Conclusion PowerPoint does a great job breaking things down into manageable parts, but it does a bad job expressing the power and excitement of a unique, integrated new-media campaign. This is the frontier of marketing and web 2.0 provides each brand an unprecedented ability to create completely customized initiatives. The goal of this presentation is not to place boundaries on what we will do, but to explain a few of the things we can do. Above all else, remember that the elements detailed here can be used alone, but work best when used together in an innovative, integrated campaign. Each piece amplifies the effect of the whole. The BIG Idea