Social media for medical professionals
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This is a presentation which was delivered to the Sunshine Coast Division of General Practice.
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Social media for medical professionals
- 1. SOCIAL MEDIA TRAINING FOR MEDICAL PROFESSIONALS
- 4. Today’s Agenda... PART 1: Introduction to social media PART 2: Getting ‘market ready’ PART 3: Facebook, Linkedin, Twitter PART 4: Monitoring & managing your social media including some case studies PART 5: Promote your social media presence
- 6. What Is Social Media Marketing? According to Wikipedia sources: “ Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Social (two-way) communication medium, sharing user generated content
- 7. THE SOCIAL MEDIA LANDSCAPE
- 9. Common barriers to using a social network...
- 17. But who is going to be the designated organisational social media administrators?
- 18. Should you have two profiles: one for business and one for personal? NO!!!! Get this wrong and Facebook can, and will, shut down your account! NO!!!!
- 19. EXERCISE: GROUP 1: Create your Facebook Profile GROUP 2: Create your friends lists and changes their settings
- 22. Set up your ‘Friend Lists’ & change your privacy settings STEP 3: Use lists to see what different sets of your ‘friends’ see
- 23. Consider what people see when they’re not your friend... i.e. profile image!
- 28. The ‘Big 4’ social media
- 30. Introducing you to your new Facebook page...
- 35. Post status updates, questions, share, and "like" your posts & respond! Use @ sign to tag people, events, business pages...
- 36. A little known top Facebook tip – Ask Your Friends to Like Your Page
- 38. What is Linkedin? LinkedIn is the world’s largest professional network with over 80 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
- 39. Linkedin stats at Jan 2011
- 46. Join groups, observe & participate
- 49. Think of ‘tweets’ as headlines... Once you have a Twitter account (as easy as setting up a hotmail, gmail or similar email account and also free), essentially you have 140 characters to play with ….
- 50. Learning the Language of Twitter Account Lists you are included in Tweets you have sent TWEEPS – Members of Twitter/Profiles Timeline Favourites Lists I have Following Followers All tweets saved tweets created Tweeps I follow Tweeps that follow me @ To speak ‘at’ or about a specific twitter profile eg @zdeluca @Mention or @Reply RT “Re-tweet” to re-post a tweet somebody else has made # Hashtag used to mark/group specific topics and keywords #FF stands for "Follow Friday." Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF.
- 56. Manage multiple accounts. Schedule in advance. Approve before sending.
- 62. 1800 strong group by Dr Sue Page, director of the North Coast Medical Education Collaborative in NSW
- 63. PERTH GP Dr Joe Kosterich – aka drjoesDIYhealth Has fast become one of Australia’s top tweeting doctors, acquiring more than 17,000 followers since joining Twitter in February 2009. His tweets – 15,937 and counting – range from health advice to motivational messages and even the occasional Winston Churchill quote.
- 65. Add web addresses and links to your emails – even if it's just in the footer or signature. ..
- 66. Expand the bios for key personnel on your website and other key company literature to include relevant social media contacts
- 67. Add your social media links to your website in a prominent location via icons or call to action links
- 68. Include buttons to encourage sharing of information on your website/blog
- 69. Add a Twitter widget or a Like box to a website or blog. This will add a continually updated feed to any page, making your sites more current & relevant to users
- 70. Connect to us on the social networks and tell us what you thought of today… www.facebook.com/thecreativecollective www.twitter.com/creativecollect www.linkedin.com/company/781000 www.youtube.com/dacreativecollective Join our database www.thecreativecollective.com.au 07 545 11315
Notes de l'éditeur
- 24/5/2011 www.TheCreativeCollective.com.au Social Media Marekting for Business - Facebook Level 1
- 24/5/2011 www.TheCreativeCollective.com.au Social Media Marekting for Business - Facebook Level 1
- Benefit 1 – More traffic to your website The more people that visit your website, provided that it is well designed, functional and structured well, the more leads and/or the more money that a website can make. The first benefit of social media sites is therefore that they can help to generate more traffic to your website if you implement the right strategies. Benefit 2 – Grow your ‘online community’ Social media is changing the way we communicate with one another. Once upon a time the focus was all on building a database. Having a large, relevant and active database is still important, and social media now offers us one of the easiest ways to establish a database in the form of an online community, to whom we can network and leverage from. Benefit 3 – Instant Customer Service & Feedback Social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. This type of communication is a good thing — businesses can form more personal relationships with customers and customers can become part of a community around the brands and businesses they want to support. However, when you open the conversation up to anyone, you can also potentially invite negative criticism that you need to be prepared to deal with. Here‘s three quick tips to dealing with negative feedback on social media: 1. Identify the Type of Feedback 2. Decide How to React 3. Respond appropriately and timely Benefit 4 – No cost except your time? Whilst you don‘t need the large marketing budgets the big brands have to participate in social media you will need to consider how much time and skill you realistically have to devote to get established, participate and monitor your social media activities on an ongoing basis. To get started in social media you need to choose a social media site or sites that best match your audience and your brand and begin to establish and nurture relationships. The main cost could easily be your time. You know how much your time costs so be efficient and disciplined in your approach. Benefit 5 – The viral effect With a well constructed, creative & clever campaign (and an established online community) you can set up a campaign and let your community do the rest as they forward, retweet and mention it to others. Talk about the compound effect! Benefit 6 – Network your heart out With social media you‘ll have the opportunity to interact and network with anyone you choose. Comment on their posts and tweets and participate in their social media conversations. Support them when they ask for support and they‘ll support you when you need them. Benefit 7 - Build your profile and credibility What others say about you is also key to your brand credibility and success. Use social media to establish a profile and create a positive perception about your brand. Your clients and prospects will believe what others say about your brand more than anything you can say about it yourself. Benefit 8 – Search engine optimisation benefits In December 2010, Google’s Matt Cutts released a video confirming that Google looks at social sites like Twitter and Facebook to help determine ranking positions. Matt Cutts went on to say that not only was Google incorporating 24/5/2011 www.TheCreativeCollective.com.au Social Media Marekting for Business - Facebook Level 1
- Volunteer - how can it be achieved for your company?
- WHO will be allowed to post – Only you? Certain staff? Another company? What if the usual person is away? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ WHAT are they allowed to post? Random musings? Work related? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ WHEN are they allowed to post? – As often as they like? A few times a day? Daily? Weekly? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ HOW are they allowed to post? Logged in to a certain persons profile, via a syndication tool (e.g. Hootsuite or ping.fm – see page 43 for more), as themselves? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ WHERE can they post to? Just Twitter? Facebook Page & Twitter? All networks? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ What is the screening process? Free for all? None at all? Scheduled but approved? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________
- Take our poll and consider how these macro trends may affect your company or industry
- An online reputation is just as important as an offline one. If someone were talking badly about you ‘on the street’ you would want to know right? And there is a high chance if you didn’t like what they were saying about you that you would go right up to them and deal with the situation right? Well so it goes online. You need to keep a finger on the pulse. You need to participate. So how? It helps to remember the ‘party analogy’ when it comes to online, in particular social media… And we all love a good party don’t we? Meet people and start conversations Ask questions Listen Answer questions, if relevant (i.e. if you can be helpful) Listen to others advice Share the advice if you believe in it (and encourage others to share yours)
- Acquire new customers through online recommendations and word of mouth. Satisfied customers are the best source of new customers. Increase your word of mouth referrals by asking your happy clients to write you a recommendation, which will be published on your LinkedIn profile and will be broadcast to their entire LinkedIn network. Keep in touch with people who care most about your business. Sites like LinkedIn help keep your business alive in the minds of the people who care most about your business. LinkedIn is effective for two reasons: the business intent of LinkedIn users and fewer status updates, which mean you stay on top of mind. Tip : You can also increase the impact of your status updates by syncing your LinkedIn and Twitter accounts. Find the right vendors to outsource services you’re not an expert on. Think of the number of times you’ve asked your colleagues if they knew of a great web designer or photographer. LinkedIn makes it easy for you to find and vet vendors through the network of your peers. Additionally, you can also trade services with your vendor connections on LinkedIn; sort of a mutual referral system. Build your industry network—online and in person. Search LinkedIn’s Groups directory to find industry associations and networks to take part in. For example, if you’re in the event planning or wedding industry, there are over 530 groups. In addition, LinkedIn also surfaces popular events in your industry calling out local events that your connections are attending. Imagine being able to find only industry events that your prospective clients are attending. Get answers to tough business questions with a little help from your real friends. Small business owners deal with challenging questions on a slew of topics each day. LinkedIn Answers and Groups let you find answers to those vexing questions quickly by tapping into the wisdom of your network (LinkedIn tells me there are over 200 different categories on Answers including one dedicated just to small business and over 2000 groups on small business related topics). Wondering whether your recent office purchase is tax deductible? Check out hundreds of questions on related topics here . Win new business by answering questions in your area of expertise. Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise. This is a great opportunity to win new business or at least find prospective clients to pitch your business to. Prospective customers will find your answers when they use LinkedIn’s advanced Answers search. And don’t forget, what goes around comes around. Don’t forget, this is a great way to soft pitch your skills and expertise. Raise funding. You can use LinkedIn to find mentors or potential investors for your startup because there are over three million startup professionals and over 12M small business professionals on LinkedIn and it’s always good to stay in touch with folks who’ve been there, done that and willing to mentor you. Once you’re connected, your participation on LinkedIn (answers, status updates or group conversations) may even cause them to consider investing in your small business. Network with peers in your industry for repeat business referrals. LinkedIn Groups is a powerful medium to find peers in your respective industries to network with and to find complimentary businesses to share referrals with. For example, mortgage brokers can find real estate agents to partner with on relevant groups and as most small businesses know, these partners are your best source of referrals that can turn into repeat business. With over 2000 groups dedicated to small business topics, you’re sure to find a relevant group to network. Convince potential customers of your expertise by sharing unique blog content. Small businesses smart enough to create unique content on their expertise (either with a blog or twitter account) should link to it from their LinkedIn profiles. Or take it one step further by promoting featured blog content to LinkedIn members on the site (for e.g. with small text ads ). You can specify exactly who will see your ads—Executives or VPs—and include a link to your profile so they know who’s behind this content. Keep your friends close and your competition closer. Over 150,000 companies have a company profile on LinkedIn, the “public profile” for companies. These pages surface key stats on companies; recent hires as well movers and shakers. Not only do company profiles give you unique insight into your competition, they also give you an opportunity to stumble upon potential hires by browsing through company pages.
- Click through various dashboards. And say there are others. Personal preference on what you use. They look something like this (show tweet deck). And they make life so much easier. Working smarter…not harder. Hootsuite Postling Friendfeed ping