Logo design and positioning for home Loans & Loan Against Property for a finance institute

1. Branding
Home Loans
Loan Against Property
(Mortgages)
Brand Promotion
(year2008):

2. Client brief
To promote Brand as very competitive in the market
We assure you the best deal at a very competitive
Rate of interest
Accordingly task is to create a Brand Identity for following products
Home Loans
Mortgages

3. Creative brief
Considering the customer profile of the Bank
Sec B+( Middle Class)
Sec A (Upper Middle Class)
Our task:
Corporate Branding of the following products
Home Loans
Mortgages
To enhance over all Brand Personality of the PMC Bank
To design a logo for all the two products
To create a Baseline that communicates core value

4. BaseLine
Brand Positioning :
‘PMC is the one of the leading Finance Institutes growing at the very
fast rate, offer its customer the best deal at a very competitive price’
Punch Line for individual product is as follows :
Home Loans
‘Your trust, our assurance’
Loan against property
‘When you need it the most’

5. Logos
Simple & Elegant logo have more
impact
Logo is in synergy with PMC logo
Baseline is written over the band to
maintain the Corporate Identity
Yellow color symbolize
When you need it the most
‘competitiveness’
Caricature captivate the essence
of the communication

6. Promotion
Communication across the following media
Print ads
Hoardings
Kiosk
Banners

7. Print ads

8. Print ads

9. Hoarding

10. Hoarding

11. Kiosk

12. Kiosk

13. Banners

14. Banners

15. Promotion
Theatre ads – it will be in synergy with the design of the hoarding approved
the same message would be flashing on the screen
 Mobile Van –
Full Branded Van with all the three Brand
Two Executives will be appointed exclusively to promote the products

16. Mobile Van View

17. Thank You
Thank you