The Montgomery County Arts & Economic Prosperity IV (AEP IV) study documents the key role played by the nonprofit arts and culture industry, and their audiences, in strengthening County's economy. Data from this study was released at the Montgomery County AEP IV Summit on September 19, 2012. Learn more at http://creativemoco.com/aep4!

2. Most
Comprehensive
Study
Ever
All
50
States—Including
Montgomery
County!

3.
Organiza=ons
&
Audiences
Spent
$151
Million

4.
Jobs
Supported
(FTE)
2,955

5.
Local
&
State
Government
Revenue
$10.3
Million

6. APendees
Spent
$21.62
Per
Person,
Per
Event
Souvenir/Gifts
$1.02
Meals & Snacks Transportation
$13.22 $1.43
Lodging
$4.72
Other
$1.23

7. Event-­‐Related
Spending
Local
vs.
Nonlocal
Audiences
$30.14
$15.51
Local Non-Local
77
percent
of
nonlocal
a-endees
said:
“this
arts
event
is
their
primary
purpose
for
their
trip.”

8. Arts
Volunteerism
Ø 11,624
volunteers
Ø 521,000
hours
Ø $11.1
million
value
(2010
volunteer
hour
=
$21.36)

9. Na=onal
AEP4
Research
Partners

10. How
MoCo
Stacks
Up!
Total
Organizational Audience Industry
Expenditures Expenditures Expenditures
District of Columbia $688,101,361 $394,790,447 $1,082,891,808
Montgomery County, MD $76,727,887 $74,321,520 $151,049,407
Arlington County, VA $90,053,057 $7,324,424 $97,377,481
City of Alexandria, VA $26,075,019 $44,580,402 $70,655,421
Fairfax County VA $49,253,685 $30,066,316 $79,320,001
Prince George’s County, MD $16,322,724 $12,639,245 $28,961,969
Greater Washington DC Region $946,533,733 $563,722,354 $1,510,256,087
Smithsonian Institution (estimated) $1,093,408,454 $984,668,584 $2,078,077,038
Greater DC (including Smithsonian) $2,039,942,187 $1,548,390,938 $3,588,333,125

11. Arts
&
Economic
Prosperity
IV
1. $151
million
industry
2. 2,955
FTE
jobs
3. $10.3
million
in
government
revenue
4. APendees
spend
$21.62
per
person
(beyond
admission)
5. #2
in
Region
&
resilient
in
tough
economic
=mes

13. Arts Creativity Innovation
Ready to Innovate Conclusion:
“…it is clear that the arts—music, creative writing,
drawing, dance—provide skills sought by employers
of the third millennium.”

14. Crea=ve
Montgomery
County
3,977
Arts-­‐Related
Business
Employ
14,029
People
5.5%
of
78,181
businesses
2.2%
of
637,531
employees

15.
The
Arts
Mean
Business!
www.AmericansForTheArts.org/EconomicImpact

16. Arts
and
the
“Great
Recession”
Changes
between
2005
and
2010
Unemployment
Consumer
Home
Foreclosures
5.1%
to
9.7%
Confidence
Tripled:
101
to
54
885,000
to
2.9
million
Spending
on
recreaRon,
Jobs
in
tourism,
Live
a-endance:
entertainment,
shopping:
food
&
beverage
sports
and
arts
$192
to
$164
billion