A general presentation on showcasing at Midem in France.

1. From Saturday 28th to Tuesday 31st January 2012

2. Music beats in people's hearts and is set to beat louder.
Be part of midem & the community leveraging music to
connect with its audience.

3. midem is the place where music makers, cutting-edge technologies,
brands & talent come together to enrich the passionate relationship
between people & music, transform audience engagement & form new
business connections.

4. What is midem?
• 6,850 Participants
• 3,120 Companies
• 77 Countries
• 360 Journalists
• 55 National Pavilions
• 155 Startups

5. music, brands & technologies interact together
in new ways
People today love music more than ever, and they engage with it in new ways.
 Six of the top ten Twitter accounts are musicians
 A third of all YouTube videos are music-related
 74% of music fans and 67% of labels agree that more fans will buy directly
from the artists (Music Support Here, 2011)
 Over 2.9M artists now meet, engage & transact over online communities*
 97% of people think that music can strengthen their brand (Sounds Like
Branding, 2010)
 91% of consumers accept or are positive about brand involvement in music
entertainment and culture (Frukt, 2011)
*Audiolife, Bandcamp, Billboard Pro, CD Baby, GigMaven, Headliner.fm, Hello Music, Indaba Music,
RegioActive.de, ReverbNation, Sonicbids, Soundcloud, SoundExchange, Songkick…

6. cutting-edge technologies come to midem

7. midemlab
success stories
Our lab is the place to pitch and showcase mobile apps and innovative digital startups.
Many digital leading players emerged through our incubation events:
 The Echo Nest, SoundCloud & Catch Media in 2009
 Songkick, BandMetrics, Kickstarter & TuneWiki in 2010
 Next Big Sound, Root Music & Jammbox in 2011
Many lab finalists raised funds after their participation at our events
 TuneWiki raised $7 million in Series B funding from Motorola Ventures, Intellect
Capital Ventures, HillsVen Capital, Novel TMT, Benchmark Israel & DOCOMO capital
 Songkick, raised nearly $2 million

8. brands & ad agencies come to midem

9. artists & music professionals come to midem
✓ Imogen Heap ✓ Mark Kelly (Marillion)
✓ Damian Kulash (OK Go) ✓ Simon Raymonde (Cocteau Twins)
✓ David Guetta ✓ Ben Watt (Everything But The Girl)
✓ Amanda Palmer ✓ Andy Cato & Tom Findlay (Groove
✓ Pharrell Williams Armada)
✓ Pete Wentz (Fall Out Boy) ✓ Will.i.am (Black Eyed Peas)
✓ J. Y. Park ✓ Peter Gabriel
✓ Paul Mc Guinness ✓ Chuck D (Public Enemy)
• 1,500 labels
• 700 publishers
• 500 distributors

10. midem components

11. A reinvented market
3 levels
RIVIERA, LEVEL 01 & LERINS
✓ Totally re-shaped
✓ More dynamism
✓ More interactions and networking moments
✓ Better overall comfort – daylight & access to the outside
✓ More open spaces
✓ More traffic and flow
✓ Free Wifi Everywhere

12. Riviera
Benefits
• High traffic
• Brighter spaces
• Sea view, Terraces
• New interactive zone
• New main entrance

13. Focus on the open zone
4 new zones
open space innovation factory direct 2 fan camp hub
• 40 Pods • midemlab • success stories & • meet-ups with the
core business
• 15 Mediums • hack day discussions
(labels, managers,
• A brand new • how to sessions • learning sessions publishers,
exhibition area to • demo space • how to sessions lawyers...)
• bloggers’ café • mentoring sessions • meet-ups with the
showcase your
new players (tech,
company
brands, bloggers)

14. Lerins / new floor
music
playzone New zone: music playzone
 Central zone in the heart of the market
 Artist coaching - career advice
• Bright spaces
• 180° windows
• 2 000 m² of Terraces

15. Conferences inside the market, press & vip
Level 01
A new organisation
• VIP Club and the midem
suites
• 2 ideas hothouse
(conference room)
• business center
• plug and play
• press club
• midem offices = all the team
in one place

16. midem festival
What?
Headliners & discovery artists
3/4 bands / night
When?
3 days – Saturday, Sunday & Monday
Where?
In an historical venue of Cannes – 1 500 capacity
Who?
Open to midem community & ticketing for general public
How?
In association with a live concert promoter
Supported by Cannes and its region

17. midem off
The benefits:
 Show midem community and general public
how you work a crowd
 Knock out an audience in a friendly venue
 Get promotion in midem off communication
campaign
3 nights: Saturday, Sunday, Monday
In a bar selected as midem off partner
Packages*:
 One band
 One full night (5 bands)
 Embassy (3 nights)
*(production & basic backline included in each
package)

18. visionary monday
What?
A thought-provoking all day conference (keynote sessions, discussions and
presentations) featuring decision makers coming from the music, brands and
technology worlds.
When?
Monday, January 30th 2012
Where?
Palais des Festivals, Auditorium Debussy
Who?
Artists, brands, tech innovators, global tech players

19. Be inspired, step inside the
ultimate ideas hothouse &
drive your business forward.