SlideShare une entreprise Scribd logo
1  sur  10
Télécharger pour lire hors ligne
ESRIFAMSLMS… Decoding the Mystery of Marketing Research: An Interactive Case Study Approach,[object Object],Presented at: ,[object Object],IMCOM Marketing Symposium,[object Object],April 2011,[object Object],By: Rosemary Clark,[object Object],Chief, Marketing Research and Analysis,[object Object]
Scenario,[object Object],Need to analyze whether a new program will be successful in your market.,[object Object],Information Sources:,[object Object],Environmental Systems Research Institute (Esri),[object Object],	Family Reporting System (FAMS),[object Object],	Leisure Market Survey (LMS),[object Object]
Esri,[object Object],Esri’s GIS (geographic information systems) mapping software helps visualize demographic and consumer spending data.,[object Object],Esri reports can help marketing understand:,[object Object],[object Object]
  Lifestyle and Life Stage Segments
  Competitors by Industry & Location,[object Object]
  Data updated quarterly
  Can filter by criteria
  View, export, print reports
  Save report criteria,[object Object]
  Importance

Contenu connexe

Plus de creativesvs

Building a dynamic web presence
Building a dynamic web presenceBuilding a dynamic web presence
Building a dynamic web presencecreativesvs
 
Shooting for success photo shoot mgt
Shooting for success photo shoot mgtShooting for success photo shoot mgt
Shooting for success photo shoot mgtcreativesvs
 
Before and after1online
Before and after1onlineBefore and after1online
Before and after1onlinecreativesvs
 
Survey says session2 rc
Survey says session2 rcSurvey says session2 rc
Survey says session2 rccreativesvs
 
Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)creativesvs
 
Fmwrc symposium re-energize internal 2
Fmwrc symposium   re-energize internal 2Fmwrc symposium   re-energize internal 2
Fmwrc symposium re-energize internal 2creativesvs
 
Symposium sponsorship re-energize part 2
Symposium  sponsorship  re-energize part 2Symposium  sponsorship  re-energize part 2
Symposium sponsorship re-energize part 2creativesvs
 
Symposium marketing cost allocation session
Symposium    marketing cost allocation sessionSymposium    marketing cost allocation session
Symposium marketing cost allocation sessioncreativesvs
 
Interactive design part 1 a schoffstall
Interactive design  part 1 a schoffstallInteractive design  part 1 a schoffstall
Interactive design part 1 a schoffstallcreativesvs
 
Interactive design part 2 a schoffstall
Interactive design  part 2 a schoffstallInteractive design  part 2 a schoffstall
Interactive design part 2 a schoffstallcreativesvs
 
Symposium sponsorship pricing session
Symposium    sponsorship pricing sessionSymposium    sponsorship pricing session
Symposium sponsorship pricing sessioncreativesvs
 
Creative before and after effect 2
Creative before and after effect 2Creative before and after effect 2
Creative before and after effect 2creativesvs
 
Symposium marketing sessions schedule and roles
Symposium   marketing sessions schedule and rolesSymposium   marketing sessions schedule and roles
Symposium marketing sessions schedule and rolescreativesvs
 
Symposium boss- sponsorship session
Symposium   boss- sponsorship session Symposium   boss- sponsorship session
Symposium boss- sponsorship session creativesvs
 
Sponsorship re-energize part 2
Sponsorship re-energize part 2Sponsorship re-energize part 2
Sponsorship re-energize part 2creativesvs
 
Sponsorship re-energize part 1
Sponsorship re-energize part 1Sponsorship re-energize part 1
Sponsorship re-energize part 1creativesvs
 
Mktg survey says
Mktg survey saysMktg survey says
Mktg survey sayscreativesvs
 
Mktg financial mgmet and cost allocation
Mktg financial mgmet and cost allocationMktg financial mgmet and cost allocation
Mktg financial mgmet and cost allocationcreativesvs
 
Mktg customer-driven promotions
Mktg customer-driven promotionsMktg customer-driven promotions
Mktg customer-driven promotionscreativesvs
 
Mktg aafes - maximizing partnerships
Mktg  aafes - maximizing partnershipsMktg  aafes - maximizing partnerships
Mktg aafes - maximizing partnershipscreativesvs
 

Plus de creativesvs (20)

Building a dynamic web presence
Building a dynamic web presenceBuilding a dynamic web presence
Building a dynamic web presence
 
Shooting for success photo shoot mgt
Shooting for success photo shoot mgtShooting for success photo shoot mgt
Shooting for success photo shoot mgt
 
Before and after1online
Before and after1onlineBefore and after1online
Before and after1online
 
Survey says session2 rc
Survey says session2 rcSurvey says session2 rc
Survey says session2 rc
 
Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)
 
Fmwrc symposium re-energize internal 2
Fmwrc symposium   re-energize internal 2Fmwrc symposium   re-energize internal 2
Fmwrc symposium re-energize internal 2
 
Symposium sponsorship re-energize part 2
Symposium  sponsorship  re-energize part 2Symposium  sponsorship  re-energize part 2
Symposium sponsorship re-energize part 2
 
Symposium marketing cost allocation session
Symposium    marketing cost allocation sessionSymposium    marketing cost allocation session
Symposium marketing cost allocation session
 
Interactive design part 1 a schoffstall
Interactive design  part 1 a schoffstallInteractive design  part 1 a schoffstall
Interactive design part 1 a schoffstall
 
Interactive design part 2 a schoffstall
Interactive design  part 2 a schoffstallInteractive design  part 2 a schoffstall
Interactive design part 2 a schoffstall
 
Symposium sponsorship pricing session
Symposium    sponsorship pricing sessionSymposium    sponsorship pricing session
Symposium sponsorship pricing session
 
Creative before and after effect 2
Creative before and after effect 2Creative before and after effect 2
Creative before and after effect 2
 
Symposium marketing sessions schedule and roles
Symposium   marketing sessions schedule and rolesSymposium   marketing sessions schedule and roles
Symposium marketing sessions schedule and roles
 
Symposium boss- sponsorship session
Symposium   boss- sponsorship session Symposium   boss- sponsorship session
Symposium boss- sponsorship session
 
Sponsorship re-energize part 2
Sponsorship re-energize part 2Sponsorship re-energize part 2
Sponsorship re-energize part 2
 
Sponsorship re-energize part 1
Sponsorship re-energize part 1Sponsorship re-energize part 1
Sponsorship re-energize part 1
 
Mktg survey says
Mktg survey saysMktg survey says
Mktg survey says
 
Mktg financial mgmet and cost allocation
Mktg financial mgmet and cost allocationMktg financial mgmet and cost allocation
Mktg financial mgmet and cost allocation
 
Mktg customer-driven promotions
Mktg customer-driven promotionsMktg customer-driven promotions
Mktg customer-driven promotions
 
Mktg aafes - maximizing partnerships
Mktg  aafes - maximizing partnershipsMktg  aafes - maximizing partnerships
Mktg aafes - maximizing partnerships
 

Dernier

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 

Dernier (20)

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 

Esrifamslms session 1 rc