Circa 1986, Pocholo Gonzales established CreatiVoices Productions as a voice acting studio. Over the following decades, he developed successful branding strategies that established himself and CreatiVoices as the top experts in voice acting and dubbing in the Philippines. This included building relationships with top clients in media, appearing on radio and TV, and establishing the Society of Young Voice Artists of the Philippines to develop new talent. His personal brand and mission of "The greatest ability is availability" helped him achieve recognition as the number one voice talent in the Philippines on Google.

6. Circa 1986

7. B
1990 1991 1995
PUBLIC SCHOOLS

8. Spot the Not!

9. 1999

12. MatangLawin- ABS CBN

14. RADIO DRAMA

16. BUBU CHACHA

17. KURO CHAN

18. MICHAELANGELO

19. CORAN - VOLTRON

20. STARSCREAM -
CYBERTRON

21. BERG KATSE –
GATCHAMAN

22. GUILMON

23. WHAT IS?

25. Presentation Overview
 What is branding?
 Branding yourself
 Why branding today?
 Getting started: 7 steps for
building a brand
 The importance of branding

26. What Do These Things Have
In Common?
 The golden arches, the swoosh, and an apple icon?
These are all examples of brands
of McDonalds, Nike and Apple
computers

27. The Top 10 Brands of 2011
10.
9.
8.
7.
6.

28. 5.
4.
3.
2.

29. Number 1 Brand

30. TOP FILIPINO BRANDS

31. Branding
 Because of branding, you likely
have certain images that comes to
mind when you think of these
products
 A brand is a tool that is used in the
business world to describe all the
information or perceptions that are
connected with a product or
service.

32. What Do We Mean By Branding?
 Branding is…
 An image created in someone’s
mind
 It’s both tangible and intangible
characteristics of a product or
service that make it unique
 Products that are branded are
often chosen over similar products
because they somehow have a
perceived value of being ‘better’

33.  Branding is not just for products
anymore…
 Use branding concepts for yourself.
 In this program you will learn how to
establish a career brand for
yourself, starting your own business
“You and Me, Inc.”

34. People Can Brand Themselves Too
 Think about the way the following
people have branded themselves:
 Michael Jordan
 Kris Aquino
 Manny Pacquiao
 Various political leaders
 Manny Villar
 Loren Legarda
 Chiz Escudero
 Noynoy Aquino

35. PINOY PERSONAL BRANDS

36. Branding Yourself
 Helps to define who you are/what
you are about (or why an employer
should hire you)
 Branding yourself is a way of
associating great value with a
product (the product being you)
• Branding yourself is not about
getting an employer to choose
you over your competition.
• It is about getting the employer to
see you as the only solution to
their problem

37. Getting Started:
7 Steps to Building your
Personal Brand
1. Self-reflection
2. Continuous Learning
3. Prepare marketing strategy
4. Build relationships
5. Prepare marketing pieces
6. Develop your pitch
7. Follow up

38. Step 1: Self-reflection
 Before you start, you need to know
what you’re beginning with.
 Self-reflection will help you identify
the tools you have and the areas
you need to improve.

39. Step 2: Continuous
Learning
 It is imperative that you regularly
benchmark your skills against
others and develop a plan to keep
your skills on the cutting edge
 Continuous learning is essential to
build your brand.
 Add a Degree (majors/minors) or
certificate
 Attend conferences and workshops
 Spend time spent with a mentor

40. Step 3: Prepare Marketing
Strategy
•Mission statements are the backbone of a
company
•By creating a mission statement for
You and Me, Inc., you will have direction
for where you want your brand to go.
•Mission statements are short,
descriptive statements of the common
objective and focus of the organization.
•Keep your mission statement to no
more than two or three sentences, or
about 30 words.

41. Step 4: Build Relationships
 network is defined as: group of
people who exchange information,
contacts, and experience for
professional or social purposes. (The
Oxford Dictionary)
 Networking tips:
 Word of mouth is powerful; what are
people saying about you?
 Keep in good contact with your
network
 Always make sure your network
knows of any recent successes

43. Step 5: Prepare Marketing
Pieces
 Your promotional pieces should
include:
 Cover Letter
 Resume
 Personal References
 Consider how you will incorporate
your mission/vision into your
promotional pieces
 Consider how you will distribute
these pieces
 Job search engines
 Distribute to family and friends
 Directly apply to an organization

44. Step 6: Develop your pitch
 A formal interview is your opportunity to
pitch your brand: You and Me, Inc.
 Tips:
 Practice makes perfect (take advantage of the
Mock Interview program)
 Dress appropriately and professionally
 Prepare (research the company and reflect on
your skills and abilities)
 Don’t be too modest (you’re selling your
product and you don’t want to sell yourself
short)
 Consider how you will incorporate your
personal mission/vision statements into the
conversation

45. Step 7: Follow up
 Good follow-up communication will
assist in creating a positive
association with your brand
 Return employers’ calls immediately
(establishes trust)
 Respond to all requests (shows
responsibility)
 Write a thank you note after interview
(associates courtesy with your work)
 Write acceptance/decline letter upon
accepting a job
 Keep in touch with your network

46. Let’s Review:
7 Steps to Building your
Personal Brand
1. Self-reflection
2. Continuous Learning
3. Prepare marketing strategy
4. Build relationships
5. Prepare marketing pieces
6. Develop your pitch
7. Follow up

47. Number 1 in Google
Keyword: Voice Talent

48. Number 1 in Google
Keyword: Voice Talent Philippines

49. TV AND RADIO
APPEARANCES

56. VOTY RADIO

57. VOTY TV

58. KABATAAN NIGHT

59. ENTRANCE EXAM REVIEW

60. TREE PLANTING

61. TEAM BUILDING

62. VOTY TV GUESTING

63. VOTY TV GUESTING

64. NEWSPAPER FEATURES

65. NEWSPAPER FEATURES

66. VOICEWORX! Voice Acting and
Dubbing Workshop

67. SOCIETY OF YOUNG
VOICE ARTISTS OF
THE PHILIPPINES

72. MALAYSIA

73. SINGAPORE

74. MYANMAR

75. HONG KONG

76. JAPAN

77. KOREA

78. THAILAND

79. AUSTRALIA

80. INDONESIA

81. D
U.S.A.

83. FELIPE GOZON
OF GMA 7

84. GABY LOPEZ OF ABS-CBN

85. MANNY V. PANGILINAN –
PLDT/TV 5/MERALCO

86. FERNANDO ZOBEL DE AYALA

87. DOLPHY

88. MIKE ENRIQUEZ AND VICKY MORALES

89. HILARIO DAVIDE

90. SEC. JESLI LAPUS OF DEP ED

91. IMEE MARCOS

92. SEN. EDGARDO ANGARA

93. MIKE DEFENSOR

94. MIGS ZUBIRI

95. JOKER ARROYO

96. PING LACSON

97. JOHN OSMENA

98. TESSIE AQUINO-ORETA

99. BAYANI FERNANDO

100. CHIZ ESCUDERO

101. PETER CAYETANO

102. KIKO PANGILINAN

103. ADEL TAMANO

104. BONG BONG MARCOS

105. HERBERT BAUTISTA

106. RAUL ROCO

107. MAYOR JOJO BINAY

108. RICHARD GORDON AND
BAYANI FERNANDO

110. EDU MANZANO

111. GIBO TEODORO

112. LOREN LEGARDA

114. FIRST FILIPINO WHO WAS AWARDED IN
WASHINGTON D.C., U.S.A. BY THE INTERNATIONAL
YOUTH FOUNDATION

115. YOUNGEST ENTREPRENEUR FROM BATAAN WHO
WAS AWARDED BY THE PRESIDENT OF THE
PHILIPPINES

120. MOTTO:
THE GREATEST
ABILITY IN THIS
WORLD IS:
AVAILABILITY

121. MOTTO:
JUST BELIEVE
IN YOURSELF
THEN YOU CAN
DO
EVERYTHING!

122. ADD US: Pocholo Gonzales
CreatiVoices Productions

123. CONTACT US
 CREATIVOICES PRODUCTIONS
 1745 Dian St., Palanan,
 Makati City
 +6322396468
 info@creativoices.com
 creativoices dot com
 www.pochology.com
 +639062143888

124. WATCH and LISTEN
 CREATIVE BUSINESS TV
GLOBAL NEWS NETWORK
CHANNEL 1 DESTINY
FRIDAYS 10:30 AM
TEKTOK TV
DZME 1530KHZ SUNDAYS
9 – 11 AM

125. THANK YOU
VERY MUCH!
MABUHAY
CEBU AT
KABATAANG
PINOY!