6. “The spread of digital technology has exploded the number of video
moviemakers, bloggers & bedroom musicians. Suddenly we're all
poets & publishers. Are we witnessing a creative renaissance?”
Idealog
7. 5 THINGS TO KNOW
ABOUT GEN C
1. They love creating and ‘mashing’
content
2. They are not passive, they form
‘active communities’
3. They thrive on social media sites
where they can get involved in
ideas and cultural conversations
4. They’re in control of their own lives
and are happy with complexity
5. Gen C aspire to work in more
creative industries with less rigid
social structures
10. THEY’RE DIGITAL STORYTELLERS
CONSTANTLY CAPTURING AND
SHARING THEIR LIVES
80% of wired Pinoy under 21 have
joined a social networking site
Source: Universal McCann Global study on social media trends April 2008
13. WITH HUNDREDS OF DIGITAL ACRONYMS
TO KEEP THEM OCCUPIED
Widgets DV cam UGC
iPod HD Wiki Nokia
Blogs Chat
PSP Sidekick /
CGI Facebook rooms
Apps Hiptop
USB MySpace
iTunes Avatar Online profiles
s Wii Torrent
File sharing IM
AV remixes MMORPGs Camera phones
Twitter
MP3 YouTube
Skype
iMovie VOIP WiFi Mash-ups Flickr
Xbox iPhone L8R ;-)
Facebook
14.
15. AS THEY TREAT CONTENT AS
COLLABORATIVE AND RECOMBINAN
The ‘Control C Generation ’
16.
17.
18.
19. VOICE OF THE YOUTH
Voice of the Youth 19
NETWORK
A powerful new force engaging youth in
national development, Voice of the Youth
Network provides young people with:
inspiration to make a difference,
information to realize their potential,
involvement where their voice counts,
action oppor tunities where they
translate their ideas into reality , and;
connection to a nationwide and
worldwide community -- to take it national
and global.
20. Our Vision:
A nation in which young people,
empowered learners, join together
to bridge social, economic and
technological divides; where young
and old work hand in hand to
dismantle cultural and geographical
barriers; shaping, exploring and
expressing lives rich with
meaningful and fulfilling
experiences.
21. Our Purpose:
To inspire young people to follow
their dreams.
To inform young people about the
wealth of opportunities that
surrounds them.
To involve young people in online
and offline communities where
members & mentors contribute to,
and
Gain from the Voice of the Youth
experience while fostering a sense
of national, global awareness,
22. We Encourage:
Having fun, teamwork,
commitment, idea sharing,
local community initiatives,
understanding, self-
expression, support networks,
diverse perspectives, cross-
cultural understanding,
connecting people and ideas.
23. Our Principles:
The personal growth of an
individual in a team environment is
integral to the creation of positive
national change.
The ideas and beliefs of all people
are equally valuable in the process
of positive change, and are to be
respected.
The potential for youth to affect
positive change is enormous.
The best time to take initiative is
NOW!
24. What is Voice of the
Youth Network?
A Network of youth, organizations,
mentors, and initiatives working
towards common goals
A Community of young people who
are making a dif ference locally and
globally
An Enabler for ideas to grow and
change to take place
A Resource of oppor tunities
A Platform for expression
A Forum for par ticipation
A Concept that revolves around:
What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it
What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it