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C
for…..
Content Creators
Connected
Co-creation
Customise




Community
Curious
Control ‘C’
“The spread of digital technology has exploded the number of video
moviemakers, bloggers & bedroom musicians. Suddenly we're all
poets & publishers. Are we witnessing a creative renaissance?”
 Idealog
5 THINGS TO KNOW
ABOUT GEN C
1. They love creating and ‘mashing’
     content
2.   They are not passive, they form
     ‘active communities’
3.   They thrive on social media sites
     where they can get involved in
     ideas and cultural conversations
4.   They’re in control of their own lives
     and are happy with complexity
5.   Gen C aspire to work in more
     creative industries with less rigid
     social structures
MYTH: Gen C is exclusively teenagers
THEY’RE DIGITAL STORYTELLERS
           CONSTANTLY CAPTURING AND
           SHARING THEIR LIVES

               80% of wired Pinoy under 21 have
joined a                   social networking site




            Source: Universal McCann Global study on social media trends April 2008
And crave constant
stimulation…

…there is NO OFF
SWITCH
THEY’RE WORLD IS BASED
         ON
 CONTINUOUS PARTIAL
      ATTENTION
WITH HUNDREDS OF DIGITAL ACRONYMS
             TO KEEP THEM OCCUPIED



                                          Widgets                    DV cam                    UGC
iPod             HD       Wiki                               Nokia
        Blogs                                                             Chat
                                        PSP                                             Sidekick /
                                 CGI             Facebook                 rooms
                   Apps                                                                 Hiptop
USB                                                          MySpace
        iTunes                     Avatar                                     Online profiles
                                   s                Wii                                         Torrent
                                                           File sharing       IM
       AV remixes MMORPGs                                                           Camera phones
                                                                                                Twitter
MP3                                      YouTube
                                                                           Skype
       iMovie          VOIP                     WiFi      Mash-ups                    Flickr
                Xbox                   iPhone                                                    L8R ;-)

                                                          Facebook
AS THEY TREAT CONTENT AS
           COLLABORATIVE AND RECOMBINAN




The ‘Control C Generation ’
VOICE OF THE YOUTH
Voice of the Youth                             19

NETWORK
    A powerful new force engaging youth in
       national development, Voice of the Youth
       Network provides young people with:
          inspiration to make a difference,
          information to realize their potential,
          involvement where their voice counts,
          action oppor tunities where they
       translate their ideas into reality , and;
          connection to a nationwide and
       worldwide community -- to take it national
       and global.
Our Vision:
  A nation in which young people,
  empowered learners, join together
  to bridge social, economic and
  technological divides; where young
  and old work hand in hand to
  dismantle cultural and geographical
  barriers; shaping, exploring and
  expressing lives rich with
  meaningful and fulfilling
  experiences.
Our Purpose:
  To inspire young people to follow
  their dreams.
  To inform young people about the
  wealth of opportunities that
  surrounds them.
  To involve young people in online
  and offline communities where
  members & mentors contribute to,
  and
  Gain from the Voice of the Youth
  experience while fostering a sense
  of national, global awareness,
We Encourage:
   Having fun, teamwork,
    commitment, idea sharing,
    local community initiatives,
    understanding, self-
    expression, support networks,
    diverse perspectives, cross-
    cultural understanding,
    connecting people and ideas.
Our Principles:
  The personal growth of an
   individual in a team environment is
   integral to the creation of positive
   national change.
  The ideas and beliefs of all people
   are equally valuable in the process
   of positive change, and are to be
   respected.
  The potential for youth to affect
   positive change is enormous.
  The best time to take initiative is
   NOW!
What is Voice of the
Youth Network?
     A Network of youth, organizations,
        mentors, and initiatives working
        towards common goals
       A Community of young people who
        are making a dif ference locally and
        globally
       An Enabler for ideas to grow and
        change to take place
       A Resource of oppor tunities
       A Platform for expression
       A Forum for par ticipation
       A Concept that revolves around:
VOTY RADIO
VOTY TV
KABATAAN NIGHT
ENTRANCE EXAM REVIEW
TREE PLANTING
TEAM BUILDING
VOTY TV GUESTING
VOTY TV GUESTING
NEWSPAPER FEATURES
NEWSPAPER FEATURES
WHAT IS?
VOICEWORX! Voice Acting and
Dubbing Workshop
SOCIETY OF
YOUNG VOICE
ARTISTS OF THE
PHILIPPINES
MALAYSIA
SINGAPOR
E
MYANMAR
HONG
KONG
JAPAN
KOREA
THAILAN
D
AUSTRALIA
INDONESIA
D




    U.S.A.
FELIPE GOZON
OF GMA 7
GABY LOPEZ OF ABS-CBN
FERNANDO ZOBEL DE
DOLPHY
JOLINA
MAGDANGAL
MIKE ENRIQUEZ AND VICKY MORALES
HILARIO DAVIDE
SEC. JESLI LAPUS OF DEP ED
MIKE VELARDE
AIMEE MARCOS
SEN. EDGARDO ANGARA
MIKE DEFENSOR
MIGS ZUBIRI
JOKER ARROYO
PING LACSON
JOHN OSMENA
TESSIE AQUINO-ORETA
PETER CAYETANO
KIKO PANGILINAN
CHIZ ESCUDERO
ADEL TAMANO
BONG BONG MARCOS
NERIC ACOSTA
GILBERT REMULLA
HERBERT BAUTISTA
RAUL ROCO
MAYOR JOJO BINAY
EDDIE VILLANUEVA
BAYANI FERNANDO
RICHARD GORDON
RICHARD GORDON AND
BAYANI FERNANDO
EDU MANZANO
GIBO TEODORO
LOREN LEGARDA
FIRST FILIPINO WHO WAS AWARDED IN
WASHINGTON D.C., U.S.A. BY THE
INTERNATIONAL YOUTH FOUNDATION
YOUNGEST ENTREPRENEUR FROM BATAAN
WHO WAS AWARDED BY THE PRESIDENT OF
THE PHILIPPINES
MOTTO:
THE GREATEST
ABILITY IN THIS
  WORLD IS:
AVAILABILITY
MOTTO:
JUST BELIEVE
  IN YOURSELF
    THEN YOU
     CAN DO
  EVERYTHING!
ADD US: Pocholo Gonzales
CreatiVoices Productions
CONTACT US

WWW.
POCHOLOGONZALES.COM

WWW.VOTY.ORG
THANK
 YOU
 VERY
MUCH!

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Notes de l'éditeur

  1. What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it
  2. What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it