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Proving our worth:  Finding allies in strategic communication Kurt Riesselmann symmetry  magazine Fermilab Office of Communication May 2010
A case study in strategic communication: The way to  symmetry  magazine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre- symmetry   ,[object Object],[object Object],[object Object]
How  symmetry  was born:  strategic communication, building alliances ,[object Object]
Key audiences  ,[object Object],[object Object],[object Object]
Of course, many more audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we measure our ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The real ROI: The benefit of alliances?  ,[object Object],[object Object],[object Object]
[object Object],Sample Communication Talk

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Proving our worth: finding allies in strategic communication

  • 1. Proving our worth: Finding allies in strategic communication Kurt Riesselmann symmetry magazine Fermilab Office of Communication May 2010
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