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Biodiversity Heritage Library
Mashup: Grants & Social Media
Biodiversity Heritage Library*

*Thanks to Grace Costantino, Trish-Rose Sandler & William Ulate for sharing their work.
Grants
• Connecting Content: A Collaboration to Link Field
Notes & Published Literature
• The Art of Life: Data Mining&Crowdsourcing the
Identification&Description of Natural History
Illustrations from the Biodiversity Heritage Library
• Purposeful Gaming & BHL: engaging the public in
improving & enhancing access to digital texts
• Digging into Data: Mining Biodiversity Project
Connecting Content: A Collaboration to Link
Field Notes & Published Literature

• Digitize field notes & specimens (multiple institutions,
completed)
• Expose images on BHL portal
(http://www.biodiversitylibrary.org/search?searchTerm
=connecting+content#/titles
• Link to specimens (some in-house; GBIF in process)
• Link to published literature (in process)
• Link to user community via
inaturalisthttps://www.inaturalist.org/ (in process)
• California Academy of Sciences leads the grant
http://blog.biodiversitylibrary.org/2013/05/documenting-scientific-knowledge-one.html
http://mczbase.mcz.harvard.edu/guid/MCZ:Bird:230252
The Art of Life
Thanks to Trish-Rose Sandler

• BHL Problem statement–users want access to
images, access to images is limited–How to
broaden the audiences for BHL content?
• Grant from the National Endowment for the
Humanities, USA to the Missouri Botanical
Garden May 2012-April 2014
Art of Life Primary Objectives & Status

• Define appropriate metadata schema for natural
history illustrations (http://tinyurl.com/9hm7nsb) VRA
Core with elements from Darwin Core
• Build software tools to automatically identify
illustrations in the BHL corpus: algorithms complete,
running them now
• Enhance existing tools to enable sorting & editing of
identified illustrations (in process)
• Integrate tagging applications so that users can edit
descriptive metadata (in process)
• Integrate user-generated metadata into the BHL portal
BHL Flickr: http://www.flickr.com/photos/biodivlibrary/sets/
Purposeful Gaming & BHL
MOBOT leads; start Dec. 2013

• Test new means of crowdsourcing to support the
enhancement of content in BHL
• Test digital games as a tool for improving
OCR/transcription of handwritten & complex text
(example): http://tinyurl.com/kzhvc9y
• Improve access to content
• Extend limited staff resources
• Exposure of content to new potential users

Thanks to Trish-Rose Sandler & William Ulate
Digging into Data: Mining Biodiversity
http://tinyurl.com/knzckpm

• International team with multiple funders: Missouri
Botanical Garden is a team member
• Transform BHL into a next-generation social digital
library: efficient access & sharing
• Foster interdisciplinary, collaborative discussion of
legacy literature worldwide through social media
• Raise awareness of biodiversity changes through time
• Integration of text mining, visualization,
crowdsourcing& social media= semantic search for BHL
Mining Biodiversity

Courtesy William Ulate
Social Media: Value & Strategy

Thanks to Grace Costantino & Carolyn Sheffield
Robust Social Media Presence

•
•
•
•
•

http://blog.biodiversitylibrary.org/
https://www.facebook.com/BioDivLibrary
@BioDivLibrary
http://www.pinterest.com/biodivlibrary/
http://www.flickr.com/photos/biodivlibrary/se
ts/
1.4+ million visits to
BHL website in 2013
137,312

135,557

128,228

Social Media & BHL

113,495

118,128

110,065

107,503

111,255

124,446

401

326

122
120

106,007

143
119

124,917

107,860

 36,928 visits from social media to BHL in 2013
 13,400 visits from BHL’s own blog, facebook and
twitter accounts
o
1508
814
265

1460

1320

464
294

429
231

670

Feb-13

Mar-13

618

592

284
126
86

Jan-13

704

Apr-13
Visits to BHL

176
112

76

May-13

Jun-13

Facebook

423

146
105

127
123

Jul-13

Aug-13

Twitter

Blog

Sep-13

Oct-13

424
258
148
80

Nov-13

Linear (Visits to BHL)

75
41

Dec-13

Jan-14
1.4+ million visits to
BHL website in 2013
137,312

Social Media & BHL
135,557

128,228

113,495

118,128

110,065

107,503

106,007

111,255

124,446

401

326

122
120

143
119

124,917

107,860

 36,928 visits from social media to BHL in 2013
 13,400 visits from BHL’s own blog, facebook and
1508twitter accounts
1460
1320
814
265

464
294

670
429
231

Feb-13

Mar-13

618

592

284
126
86

Jan-13

704

Apr-13

176
112

May-13

Visits to BHL

146
105

127
123

Jul-13

Aug-13

76

Jun-13

423

Facebook

Twitter

Sep-13

Blog

Oct-13

424
258
148
80

Nov-13

75
41

Dec-13
BHL & Social Media: Flickr
BHL & Social Media: Flickr
Flickr & BHL
 87,000+ Images
 24+ Million Views
525,948

2,794,043
896,057

461,740

430,634

498,641

441,143

3910

2872
1543

Jan-13

439,908

5676

5416

1944

4,736,541 5,127,901 4,169,963 4,244,808

1755

Feb-13

1383

Mar-13

1023

1633

2258

2199

3767

829

720

708

820

773

681

705

118
535

241
506

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13

Oct-13

Nov-13

Dec-13

Images Added

Views

Visits to Website
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Bhl mashupfor australiameeting

  • 1. Biodiversity Heritage Library Mashup: Grants & Social Media Biodiversity Heritage Library* *Thanks to Grace Costantino, Trish-Rose Sandler & William Ulate for sharing their work.
  • 2. Grants • Connecting Content: A Collaboration to Link Field Notes & Published Literature • The Art of Life: Data Mining&Crowdsourcing the Identification&Description of Natural History Illustrations from the Biodiversity Heritage Library • Purposeful Gaming & BHL: engaging the public in improving & enhancing access to digital texts • Digging into Data: Mining Biodiversity Project
  • 3. Connecting Content: A Collaboration to Link Field Notes & Published Literature • Digitize field notes & specimens (multiple institutions, completed) • Expose images on BHL portal (http://www.biodiversitylibrary.org/search?searchTerm =connecting+content#/titles • Link to specimens (some in-house; GBIF in process) • Link to published literature (in process) • Link to user community via inaturalisthttps://www.inaturalist.org/ (in process) • California Academy of Sciences leads the grant http://blog.biodiversitylibrary.org/2013/05/documenting-scientific-knowledge-one.html
  • 5. The Art of Life Thanks to Trish-Rose Sandler • BHL Problem statement–users want access to images, access to images is limited–How to broaden the audiences for BHL content? • Grant from the National Endowment for the Humanities, USA to the Missouri Botanical Garden May 2012-April 2014
  • 6. Art of Life Primary Objectives & Status • Define appropriate metadata schema for natural history illustrations (http://tinyurl.com/9hm7nsb) VRA Core with elements from Darwin Core • Build software tools to automatically identify illustrations in the BHL corpus: algorithms complete, running them now • Enhance existing tools to enable sorting & editing of identified illustrations (in process) • Integrate tagging applications so that users can edit descriptive metadata (in process) • Integrate user-generated metadata into the BHL portal
  • 8. Purposeful Gaming & BHL MOBOT leads; start Dec. 2013 • Test new means of crowdsourcing to support the enhancement of content in BHL • Test digital games as a tool for improving OCR/transcription of handwritten & complex text (example): http://tinyurl.com/kzhvc9y • Improve access to content • Extend limited staff resources • Exposure of content to new potential users Thanks to Trish-Rose Sandler & William Ulate
  • 9.
  • 10.
  • 11. Digging into Data: Mining Biodiversity http://tinyurl.com/knzckpm • International team with multiple funders: Missouri Botanical Garden is a team member • Transform BHL into a next-generation social digital library: efficient access & sharing • Foster interdisciplinary, collaborative discussion of legacy literature worldwide through social media • Raise awareness of biodiversity changes through time • Integration of text mining, visualization, crowdsourcing& social media= semantic search for BHL
  • 13. Social Media: Value & Strategy Thanks to Grace Costantino & Carolyn Sheffield
  • 14. Robust Social Media Presence • • • • • http://blog.biodiversitylibrary.org/ https://www.facebook.com/BioDivLibrary @BioDivLibrary http://www.pinterest.com/biodivlibrary/ http://www.flickr.com/photos/biodivlibrary/se ts/
  • 15. 1.4+ million visits to BHL website in 2013 137,312 135,557 128,228 Social Media & BHL 113,495 118,128 110,065 107,503 111,255 124,446 401 326 122 120 106,007 143 119 124,917 107,860  36,928 visits from social media to BHL in 2013  13,400 visits from BHL’s own blog, facebook and twitter accounts o 1508 814 265 1460 1320 464 294 429 231 670 Feb-13 Mar-13 618 592 284 126 86 Jan-13 704 Apr-13 Visits to BHL 176 112 76 May-13 Jun-13 Facebook 423 146 105 127 123 Jul-13 Aug-13 Twitter Blog Sep-13 Oct-13 424 258 148 80 Nov-13 Linear (Visits to BHL) 75 41 Dec-13 Jan-14
  • 16. 1.4+ million visits to BHL website in 2013 137,312 Social Media & BHL 135,557 128,228 113,495 118,128 110,065 107,503 106,007 111,255 124,446 401 326 122 120 143 119 124,917 107,860  36,928 visits from social media to BHL in 2013  13,400 visits from BHL’s own blog, facebook and 1508twitter accounts 1460 1320 814 265 464 294 670 429 231 Feb-13 Mar-13 618 592 284 126 86 Jan-13 704 Apr-13 176 112 May-13 Visits to BHL 146 105 127 123 Jul-13 Aug-13 76 Jun-13 423 Facebook Twitter Sep-13 Blog Oct-13 424 258 148 80 Nov-13 75 41 Dec-13
  • 17. BHL & Social Media: Flickr
  • 18. BHL & Social Media: Flickr Flickr & BHL  87,000+ Images  24+ Million Views 525,948 2,794,043 896,057 461,740 430,634 498,641 441,143 3910 2872 1543 Jan-13 439,908 5676 5416 1944 4,736,541 5,127,901 4,169,963 4,244,808 1755 Feb-13 1383 Mar-13 1023 1633 2258 2199 3767 829 720 708 820 773 681 705 118 535 241 506 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Images Added Views Visits to Website

Notes de l'éditeur

  1. link content from partner sites to a vibrant user community in a compelling manner, that the delivery for this content would be created under an open source and open access model, and that we hoped to make the application sustainable from a technology standpoint with in a thriving user community. a partnership with iNaturalist which will utilize a mobile phone platform to integrate current user location data with geolocated species occurrence records in GBIF, and connect users to related field observations and published literature in BHL
  2. VRA core designed for artwork
  3. Our current method of addressing image discovery
  4. Multiple institutions: also Harvard, Cornell and NYBG; on shoulders of digital koot http://www.digitalkoot.fi/
  5. With Umanchester Text mining centreSocial media lab Dalhousie Mobot All working on mining biodiversity project.
  6. images are very popular , particularly among artists and others not so interested in the scientific parts of BHL
  7. Robust social media presence:3319 twitter followers7008 facebook followers2568 flickr followersWith orange trendline1,424,773 visits to BHL in 201336,928 visits from social media, ours and others (Down from 42,000+ visits from social media in 2012)Of those, 13,400 visits from BHL’s blog, facebook, and twitter in 2013From Jan to Dec, we saw an 8% decline in total visits to BHL websiteReferals from these three social media platforms (Facebook, blog, and flickr) saw a decline of 14% from Jan to Dec.The decline in visits from social media has a direct correlation to a decline in social media content being generated. At SIL alone, temporarily down two staff members who made contributions to social media efforts. Interestingly,SinaWeibo directed 1,152 visits. SinaWeibo is a chinesemicroblogging platform.Of those, 13,400 visits from BHL’s blog, facebook, and twitter in 2013From Jan to Dec, we saw an 8% decline in total visits to BHL websiteReferals from these three social media platforms (Facebook, blog, and flickr) saw a decline of 14% from Jan to Dec.The decline in visits from social media has a direct correlation to a decline in social media content being generated. At SIL alone, temporarily down two staff members who made contributions to social media efforts. Interestingly,SinaWeibo directed 1,152 visits. SinaWeibo is a chinesemicroblogging platform.
  8. Without trend line1,424,773 visits to BHL in 201336,928 visits from social media, ours and others (Down from 42,000+ visits from social media in 2012)Of those, 13,400 visits from BHL’s blog, facebook, and twitter in 2013From Jan to Dec, we saw an 8% decline in total visits to BHL websiteReferals from these three social media platforms (Facebook, blog, and flickr) saw a decline of 14% from Jan to Dec.The decline in visits from social media has a direct correlation to a decline in social media content being generated. At SIL alone, temporarily down two staff members who made contributions to social media efforts. Interestingly,SinaWeibo directed 1,152 visits. SinaWeibo is a chinesemicroblogging platform.
  9. Blue line – steep drop off in November marks Gilbert’s departure and lack of dedicated staff to Flickr efforts. We start to see some work being done by others, I believe this is Joe and also some at Field. SIL will also be bringing on a volunteer soon.Red line – increase in views despite drop off in new content.Green – decline in visits to website reflects general decline in images added but at a less dramatic rate of decline87641 photosIt is also worth noting that as of Jan 1, there are 3,314 of BHL’s flickr images included in EOL: http://eol.org/collections/53002/