PartnerVIP 2012 présentation

1. Les ateliers du business Cloud et Saas – PartnerVIP
Comprendre l’offre
IBM SmartCloud Foundation
‘Zoom sur PureSystems’

2. IBM’s cloud capabilities are built upon a common platform,
with a commitment to open standards
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
Cloud Enablement Managed Cloud
Cloud Business Solutions
Technologies Services
Enables private/hybrid cloud service Secure and scalable cloud managed Pre-built Cloud SaaS business
delivery and management services platform applications and solutions
Common Open Standards Technology and Industry Ecosystem

3. Providing flexibility in delivering, integrating, and consuming
Cloud capabilities
Private Clouds Hybrid Public Clouds
Flexible business service delivery and consumption models
Accelerate Immediate access
Evolve existing Access 60+ public
adoption with to a managed
infrastructure cloud SaaS
integrated systems platform with
to Cloud solutions
flexible cost
Common Cloud platform built on an open standards reference model

4. IBM Offer overview - Branding management
IBMSmartCloud Foundation IBMSmartCloud Services IBMSmartCloud Solutions

5. Foundation
Infrastructure as a Service Platform as a
Technologies Service Technologies
A policy-based, scalable Cloud middleware & tools to
environment for managing build, integrate and run cloud
cloud computing resources services
and services “on demand”

6. IBM SmartCloud Foundation:
Build and rapidly scale private cloud environments with unparalleled time-to-
market, integration and management
• Resilient to the velocity
of changing business needs
• Choice & Flexibility in hybrid
delivery & consumption models
• Built-in Expertise enabling
workload awareness & optimization
• Secure & Scalable smoothing
evolution from existing environments
• Integrated analytics improving
QoS and responsiveness

7. Clients are not sure where to start on the journey
Infrastructure as a Service
Technologies
Infrastructure Manageme
Platform nt
Availabil
ity and
Security
and
Usage
and
Orchestrate
and Perform Complian Accounti This is not always a
Administra ance ce ng
tion linear progression.
Service
Some clients begin by
Orchestration
optimizing their
and Integration
Automate virtualization foundation
for a workload, then
Basic cloud Basic cloud (Self- gradually move to
service, admin, VM cloud.
Integrate (Self-service,
admin, VM provisioning)
provisioning)
Others require cloud
Virtualization & Virtualization & Virtualization & capabilities from the
platform platform platform beginning and may start
management management management with advanced cloud or
entry cloud solutions.
Virtualized Virtualized Virtualized
Servers, Storage, Servers, Storage, Servers, Storage,
Networking Networking Networking A client may be in all of
these stages w/
different workloads
7
SVC and IBM
IBM
across their data center.
IBM Systems SmartCloud
SmartCloud IBM
Director VMControl Virtual Entry PureApplication
Storage System
Center
System z Solution
zEnterprise Starter Edition for Cloud
IBM PureFlex Edition for Cloud &
Standard and Enterprise Power Solution Active Cloud Engine on IBM
IBM System x, Power, IBM Flex System SONAS & Storwize V7000
and System z Edition for Cloud

8. As the basis for providing flexible deployment options to enable
enterprise cloud platforms

9. Client Cloud Roadmap as a tool to develop your Business
New Business opportunities
Reinvent Business
Industry Solutions
Business Application Services
Time to Market Gain immediate access
Rethink IT Business agility
Innovate Business Model
Cost efficiency
Workload
analysis &
business case
An a t ic
ly s
Co labo a io
r t n
Devel p
o mentTes
/ t
Deskt p
o
R OI analysis ex am ple- Ba nking (l arg e # of ser vers) Co mpute
Pa ybac k Period ( mont hs)
To al n t ial Investmen t for Tes t Cloud
t I i
4. 5
8
$1 ,313 ,95 8 . 3
3 Cm ativeC t Cmp i s --Wtha w ou C u
u ul os o ar on i nd ith t lod
Storage
5. Assessment of Cloud-
Ne t Pre s t Value ( NP V)
en
Es i mated R OIov e 3 y ars
t r e
$6 ,172 ,32 5 . 4
6
4 6 9.75 %
$3 00 00 0
0, 0,0 .0
E o ratory
xpl D p
e artmental Enterpri e
s E cu
x l sive
enabling Capabilities
O n
pe
Es i mated avg. ann ualR OI
t 1 5 6.58 % $2 00 00 0
5, 0,0 .0
$2 00 00 0
0, 0,0 .0
Scop of services
e • Where are you now?
Cm t v E en s
u ula ie xp se
• Where do you need to be?
Ya r1 S a n gs b Ca e
e vi y t gory
$1 00 00 0
5, 0,0 .0
T esting $1 00 00 0
0, 0,0 .0
Har d are
w
Product v
4%
i ity
15%
$ 00 00 0
5, 0,0 .0 • Which initiatives will be aided
Softwa re
$0 0
.0 by closing the gap?
D eliv ering Busine ss V lue t hrough C oud Comput i g
a l n
Pr o o ni g
visi n
Co t
s
38%
-3%
T no an
r f rmo
a s i
Pi t
on
t Ya 1
er- Ya 2
e r- Ya 3
e r-
4. Common Cloud Reference
Sys.A dmi .
n
Cu n ITM eAcu ula dCs Tet C u M eAcu la dC ts
rret odl c m te ots s o d odl c mu te os
l
Architecture • 120 – 180 minutes
IT D e a nds
m
Cost
= Servi e Management
c
Bus ine s
Ch a nge s
lle
s
Do m o e with le s
r s Im p o e s v ic e
r v e r M a g ris k
na e Bre a k h o
t r ugh agilit
y
4 %
0
dr i en savings
v • Describe foundation m odel
S ervice D elivery/
Cloud Re ady R O projec ons from IBM Res arch Study 2 00
I ti e 9
for building cloud solutions
Managem ent
Op ra o n , c m e titio
e ti s o p n
De v /te s t De s top
k
• Understand applicability to
Da ta n f rm ti n
, i o a o
S tora ge
… – Co nsolidate
selected work loads
Ana ly tic – Vir tual z
i e
C om pute – St andard z e
– Au tomate
i
• 60 minutes
Da ta c nte c ts
e r os
De o
pl yme nt
C o la
l bo ra ion
t
W or k oa s
l d
3. Cloud V alue
Options
P ublic
H y id
br
Pr v at
i e
•Using case studies, Cl o S e v c
ud r i e Cloud Se rv ic e Prov ider Cloud S e rv ic e
C u t me
so r
e x c tions
pe ta
Se urity
c /pr iv c y
a Se v e qua t
r ic li y F unding/Cos t “Change ”
understand potential returns Con sum e r De v elope r
on investment in cloud I a i i
C loud S e vices
r
T ca p b l t y p r vi e o C o u S r c e Co su me
o d d t l d ev i n r
•60 minutes
2. Cloud Workload Cl u d Se c e
o
In g ti o
te ra n
rvi
( Virt ua iz ) n fr a ructure – S erver, Storag e,N etwor k Fac li ies
l ed I st
g o d rv i s n n l u
, i t
In a stru tu fo h sti n Cl u Se ce a d Co mmo Co d Ma n g me t Pl tf rm
fr c re r o a e n a o
Prioritization
To s
ol
Co mmo n C lo ud M anag emen t Pl atfor m
Se r ce
vi
• Select client motivators and B SS – B us ness Supp ort S ervices
i
B si n ss -e e l fu n o a t y fo ma a e e t o Cl o d S rvi ce s
u e l v cti n l i r n g m n f u e
D ve o p e t
e l m n
To s
ol
barriers for moving to cloud
IBM Cloud Computing Reference Architecture
Co su me
n r
In - o se T
h u I OS S S er vi e D l i er C t aog
c e v y a l
O pe rai ona l
t
1. Cloud Positioning • Prioritize workload using
S upp ort
S ervi ces
S evi eT empl t es
r c a
S i ce R u st M nagement
er v eq e a
P ovi si n i g
r o n
S vi eA uo m i nManage m n
er c t ao
t
C n e& C i ur at i n
ha g onf g
M a agement
n
n i d e t & P obl m
I c n r e
o
et
m a eL i ecycl eManage m n
I g f et
M a agement
n T S i ce Level Man a ement
I er v g
•Open discussion of cloud them E
M nt or n g&
oi i
vent M n gem nt
aa e T A e t & Li enseMan a ement
I s s c g
V r ual zat i nMgmt
it i o
C p i t y&
aac
P er f oman e Managemen t
r c
•Linked to business • 60 m inutes Se c i ty & Re s e n y
ur ili c
challenges, IT drivers, Pu b
lic
barriers
Deployment model
•90 minutes P rivate
Hybrid
A n y tics
al Collaboratio
n D ev opment/Test
el D e k o e c es
s t p/D v i Inas
f r tructure Inf astructure
r
Compute St rage
o
W orkl oad
9

10. IBM SmartCloud Foundation infrastructure solutions
Capabilities to support varying customer needs
Integrated service management
platform with automated IT service
deployment, lifecycle management,
metering and chargeback
Rich capabilities allowing
middleware deployment
TSAM/ISDM
Deliver IT without Boundaries
Automated provisioning
designed for cloud; Parallel
scalability with integrated fault
tolerance.
IBM Workload Deployer
Basic cloud functions including
Industrial-strength intuitive self service interface,
virtualization coupled administration, and infrastructure
with automated management designed for cloud
resource balancing IBM SmartCloud Provisioning IaaS - existing
and virtual image
management
IaaS - new
Virtualization and Management (IBM IBM SmartCloud Entry
Platforms + Systems Software) PaaS - existing
Service Assurance, Service Defense, Hybrid Cloud
IBM Platforms
STANDARDIZATION
Cloud Capabilities
10

11. Movement From Traditional Environments to Cloud
One Step or an Evolution
Leverage each step as a selling
opportunity and a client call-to-action to
prepare for cloud CLOUD
Dynamic provisioning for workloads
SHARED RESOURCES
Common workload profiles
AUTOMATE
Flexible delivery & Self Service
STANDARDIZE
Operational Efficiency
VIRTUALIZE
Increase Utilization
CONSOLIDATE
Physical Infrastructure
Traditional IT
11

12. Clients struggle to overcome barriers of time, cost and risk
Typical IT Project Time and Budget Top Causes of Project Delays
Phase Time (days) Budget Hardware
Troubleshooting and tuning 45%
Specify/design 73 - 96 14% - 16% production environment
Integration, configuration and 45%
Procure 57 - 112 19% - 21% testing of the infrastructure
Implement 74 – 93 12% Installation, cabling and network 29%
access for the environment
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12% Software
Integration, configuration and 41%
Backup 44 – 108 10% testing of applications
Integration, configuration and 35%
Tune 89 – 98 9% - 10% testing of middleware
Management 67 – 110 9 – 10% Configuration, build and
34%
deployment of applications
34% of new IT projects (US) deploy late
From a commissioned study conducted by Forrester Consulting on behalf of IBM

13. Only 1 in 5 can allocate more than half their IT budget to innovation
Least efficient data centers Most efficient data centers
Use of new technology: Use of new technology:
43% first and fast technology adoption 86% first and fast technology adoption
1% move virtual machines to meet 58% move virtual machines to meet
desired outcomes desired outcomes
21% use storage virtualization 93% use storage virtualization
3% use a storage service catalog (tiered 87% use a storage service catalog
storage) (tiered storage)
Results: Results
New New
projects projects
Maintaining 35% Maintaining 53%
existing existing
infrastructure infrastructure
65% 47%
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

14. The time has come for a new breed of systems
Systems with integrated expertise and built for cloud
Built-in Expertise Integration by Design
Capturing and Deeply integrating and
automating what experts tuning hardware and
do – from software – in a ready-to-go
the infrastructure patterns workload optimized system
to the application patterns
Simplified Experience
Making every part of the IT lifecycle easier - with
integrated management of the entire system and a broad
open ecosystem of optimized solutions

15. Built for cloud and part of IBM SmartCloud Foundation
IBM PureApplication System
Business Process as a Service 20-30X faster deployment
Software as a Service with application patterns
expertise
Platform as a Service
IBM PureFlex System
Infrastructure as a Service
Accelerate adoption
of private clouds with
Design Deploy Consume built-in virtualization
& superior automation

16. PureSystems brings unique capabilities to cloud services solutions
Flex System
Competitive Sector GBE/MM Sector/GBE
BladeCenter
Blade Infrastructur Infrastructur Application
Installed
Installs e e Cloud
Clients
Cloud Cloud
• Advanced Blade • Integrated • Integrated Application
architecture Infrastructure Platform
• The entry point into the System • Factory integration of
Pure family with • Factory integration infrastructure +
upgrade path to of Compute, Storage, middleware (DB2,
PureFlex Networking, and Websphere)
• Client or partner tuned management • Application ready
• Separately purchased • Broad support for (Power or x86 with
components x86 and POWER workload deployment
environments capability)
• General purpose system
for x86 & UNIX, • Cloud ready for • Cloud ready application
management and infrastructure platform
storage optional

17. Entry V2.4
Heterogeneous and Multi-Cloud Support
17

18. IBM SmartCloud Entry: Get Started deploying a Virtual Image
SmartCloud Entry on PureFlex example

19. IBM SmartCloud Entry: Self service scenario Click #1
1. Click Appliances
Tab
SmartCloud Entry on PureFlex example