2009 Coolest&Gaps Branding Survey Results

The 2009 Coolest & Gaps Branding Survey Results | Resultados Enero de 2010 January 2010

Julián Camarillo, 47 - B303 28037 Madrid Spain | España +34 91 411 4030 | T +34 91 411 4106 | F www.allegro234.net www.brand30.net

Agenda Introduction Introducción The coolest brands Las marcas más cool The gaps Las diferencias Final comments Comentarios finales

The experience that transmits a brand helps to reduce uncertainty and ensure attraction by association ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],La experiencia que transmite una marca sirve para reducir incertidumbre y lograr atracción por asociación

2009 Coolest & Gaps Branding Survey had 10%more participants than in 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 Coolest & Gaps Branding Survey tuvo 10% más de participantes que en 2008

70% of participants live in six different countries [out of 47] 70% de los participantes viven en seis países diferentes [de 47] People distribution by continent Distribución de personas por continente People distribution by country Distribución de personas por país

85% of participants works on branding related areas 85% de los participantes trabaja en áreas relacionadas con la marca A key issue before ‘branding’ results: Conversation has become the king Un aspecto clave antes de hablar de ‘marcas’: El diálogo se ha convertido en el rey People distribution by function Distribución de personas por función Conversation is the king El diálogo es el rey

The 2009 coolest brand is… La marca más cool de 2009 es… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And the close followers are… Y los seguidores cercanos son... 1 Apple 2 3 4 5 6 7 8 9 10 Coca-Cola Nike Starbucks Virgin Amazon Google Corona Lonely Planet Marriot

Apple, Coca-Cola, Virgin, Nike and Starbucks remain as coolest brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Apple, Coca-Cola, Virgin, Nike y Starbucks se mantienen entre las marcas más cool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2009 Coolest Brands Continental rankings Ranking por continente ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2009 Coolest Brands ‘some’ country rankings Ranking en algunos países ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

This year quality and what the brand tells you are the two main basis of the experience Este año, calidad y lo que la marca te dice son los pilares fundamentales que hacen a la experiencia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The best To improve The Gaps

Companies should create an experience as relevant as the one from the coolest brands Las empresas deberían crear una experiencia tan relevante como el de las marcas más cool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Largest difference Almost no difference

With the crisis, companies have paid less attention to internal branding aspects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008 2009 Con la crisis, las empresas han prestado menos atención a aspectos internos de la marca

Apple has been present in all countries where there were participants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Apple ha estado presente en todos los países donde hubo participantes

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About the copyrights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sobre los derechos de propiedad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ! Gracias! www.allegro234.net www.brand30.net

2009 Coolest&Gaps Branding Survey Results

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