The panorama of visual social media, how they are used by brands, how they are used in Spain now

1. Visual SM:
Involvement and creativity
May 23rd, 2014

2. Networking on social sites takes priority
over one-on-one email exchanges,
telephone calls or even in-person meetings

5. As a percentage of followers/fans, brands are getting exponentially
more engagement in Instagram than inTwitter or Facebook
http://simplymeasured.com/blog
VISUAL COMMUNICATION

6. INSTAGRAM OR FACEBOOK?
Red Bull posted the same video on both Facebook and Instagram
http://simplymeasured.com/blog
2.600
people
36.100
people

7. WHY?
Instagram feeds are clean and simple, with less branded content and
advertising than one would find on Facebook..

8. http://simplymeasured.com/blog
In USA, Instagram owns the automotive, media and luxury
industries

9. http://simplymeasured.com/blog
In Spain, media, fashion and lifestyle brands use most of all both

13. Brands have to create branded content native to the platform, which
consumers will be much more likely to share, engage with and endorse

14. BRANDS AND VISUAL COMMUNICATION
RATIONAL EMOTIONAL
Is that so easy?
Direct
Fast
Witty
One image with
multiple meanings
Funny
Direct
Fast
Smart

15. VINE
Authoring experience is becoming easier as well as creating engaging,
high-quality visual content.
https://vine.co/v/bThFt1qVJnW

16. “Viners”: 15- to 30-year-olds who have perfected the art of telling a
good story in the shortest amount of time possible.
https://vine.co/v/MHKqaHnxn9T https://vine.co/v/bphpbiKmKJw

17. Branding
https://vine.co/v/bJJabDT9eZU

18. Branding
https://vine.co/v/bXJAmFLBaat

19. Branding
https://vine.co/v/h5BUndrAmjH

20. https://vine.co/v/bV01XZHTz5i
Branding
Not everything works…
https://vine.co/v/Ma9hX6E2pnZ

21. https://vine.co/v/Mvul1gb7M5W
Awareness / Education

22. Consumers make brands
http://www.ispot.tv/ad/7bzh/virgin-mobile-vine-
winners
https://vine.co/v/Mi5WPXxZ33g

23. https://vine.co/v/b6wxtwrwP7P