Presentation for Travelogue, a concept made within the workshop "itsme stretching", in Università degli studi di Siena-2009.

1. UNIVERSITA' DEGLI STUDI DI SIENA
Design di ambienti per la comunicazione (DAC)
Corso in Design dei media digitali
a.a 2008/2009
ITSME Stretching
Travelogue
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

2. Domain's map_Context
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Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

3. Framework
VISION The lack of a tool able to organize in a simple way trips by users
themselfs (travelers) or by the tourist guides for the end users.
TARGET  People who travel for leisure or business.
 Touristic guides
MAIN GOAL The organizations of own trips (or someone's else) trying to personalize them as
much as possible: looking to the past, sharing experiences with other users in
the present and planning the future.
SUB-  Faciliate to make trip plans according to your interest
OBJECTIVES  Archive and share experience and information about places with
other people, creating a community
 Find info about previous trips easily
 Meet other people from the community during your or their trip
 Sell personalized travel plans and info
 Create a database with customers habits
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

4. Steps involved in travel experience
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

5. Inspirational benchmarking > tripadvisor
PICTURE
DESCRIPTION TripAdvisor provides recommendations for hotels, resorts, inns, holidays,
travel packages, holiday packages, travel guides and lots more.
REFERENCES http://www.tripadvisor.co.uk/
VALUE Useful information about hotels and holiday packages from travels. Especially
useful for people who are planning their next holidays.
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

6. Inspirational benchmarking > Yahoo! Local
PICTURE
DESCRIPTION With the largest number of community-generated reviews, Yahoo! delivers
in-depth, local information that is current, accurate and easy-to-follow.
You’ll get the scoop on the best place for dinner and which movie to catch.
It’s local, easy to navigate, simple to use, and always, within reach.
REFERENCES http://mobile.yahoo.com/local
VALUE Mobile Service with Community-generated information about a city and a
map to find a certain place.
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

7. Inspirational benchmarking > PLAZES
PICTURE
DESCRIPTION  Share your location and stay connected with your friends
 Add people you trust and you want to be your contacts
 See who's crossing your path and what's happening nearby
REFERENCES http://plazes.com/
VALUE Tools for geolocalization
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

8. Inspirational benchmarking > NokiaviNe
PICTURE
DESCRIPTION Nokia viNe is a marketing campaign and a mobile application that brings
together the GPS, camera and media player on Nseries Nokia cellphones
and lets leave photos, videos and songs, rooted in the ground, for others
to find.
REFERENCES www.nokia.com
VALUE Tool for mobiles who permits to share the experience you get with your
mobile
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

9. Evaluation of the services related to the three steps of
the travel experience
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

10. Evaluation of the services (including TRAVELOGUE)
related to the three steps of the travel experience
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

11. Concept > Travelogue service
KEYWORDS User generated venues – Lifestreaming – Mobile
PLACES - Physical
Any place in the world intersting for anyone
- Virtual
Online platform with categorized information (bars, hotels, clubs,
restaurants, reviews, pictures....). Every information will be tagged, in
order to have many ways to reach the information you are looking for.
ENABLING  Mobile phone
TECHNOLOGIES
 Internet connection
 GPS
 Geolocalization system
 Tagging service
 Chat/calls services (e.g Skype)
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

12. Concept > Travelogue service
DESCRIPTION A service on mobile based on itsme metaphor. It makes possible to
plan/organize and build own or (in the case of the guides) someone else's
travel experiences.
KIND OF A specific city which a user is visiting or is planning to visit at a certain time. It
VENUES consists of different components, e.g. accomodation, restaurants, night-
life, places of interest, etc.
WHEN > Before, during and after the trip
ACTIVITIES OF
TRAVELER WHAT >
- Create own contents
- Download contents from other users venues.
- Decide to share contents (some or all of them) with other users.
- Build a personal network composed by people who have the same interests or are judged
interesting and have the possibility to follow their path.
- Use information about previous trips everytime its needed (every venue will be possible to
find in a timeline).
- Create a future timeline, and being able to see if someone in the same network has some
future plans in common.
- Be informed when a person from the contact list occurs to be in the same area ( the ticker
function will notify it to who is interested).
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

13. Concept > Travelogue service
ACTIVITIES WHEN > before the trip, planning it for a customer
OF TOURIST
GUIDES WHAT >
- Create professional contents
- Show and sell them to travelers
- Make specific plans for clients
- Build a personal network composed by other touristic guides, moreover
a contact list of old customers
- Contact customers via messages/calls or research in their former venues
to find out their preferences (in order to give them appropriate advices
for their travel)
- Develop a profile of users and inform them about things they might like
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

14. Scenary_1
Activity______________________________ Organize a trip
Target_____________________________________Traveler
Eikichi is 52 and lives in Tokio. He is married and has a child. The next month
he is going to travel with his family and visit Italy. He uses the TRAVELOGUE
service to plan the trip by his mobile.

15. During his free time, Eikichi starts to organize his travel and logs in his profile

16. So he creates a new
venue, named Siena.

17. He decides to pick from
this aggregator all the
information about
“hotel romana”, and
with highlight option he
can see everything
which is connected to
the content.

18. He transfers
these
contents to
his new
venue.

19. He now decides
to make a search
for Siena in other
users venues.

20. He finds Marco, a
friend of him, and
becomes a follower, in
order to be informed
every time he is going
to be in the same
place.

21. Then, he sees that
“Cucchiaio di legno”
restaurant has high
rates from many
users, he highlights it
and adds it on his
venue, transfering
every content to his
venue.

22. Automatically these
contents are organized
within the category
“restaurants”.

23. Eikichi keeps organizing his
trip in this way in every
free moment he got.

24. While he is creating
this venue he get
noticed if someones in
his friends list shared
new contents linked to
the Eikichi's.

25. Finally it's time to leave. Eikichi is happy to have some time to spend
with his family after a long time. While they are walking in Siena, he get
a ticker notice: “Marco is in Piazza del Campo”.

26. Eikichi decides then to
meet him, in the
meanwhile he adds to
his venue a show in a
theatre he wants to go
that night and shares it
with the community.

27. Now Eikichi's public
profile includes also
information about his
Siena experience.

28. Scenary_2
Activity______________________________ Organize a trip
Target________________________________Tourist Guide
Silvia is 23 and lives in Florence. She studies Studi interculturali and she
works as a tourist guide to earn some money. She utilizes to work the
TRAVELOGUE service by her mobile.

29. One day Silvia logs
in her profile and
one of her clients,
Erik, asked her for
information about
Florence.
Therefore he adds
some notes about
what he would like to
do.

30. Silvia now creates
a new venue and
starts to add
contents.

31. With the highlight
function she is able to
see “Erik's diary”.
She is going to use its
contents to get some
information about Erik's
habits.

32. Because of the available
diary contents she
composes some appropriate
possibilities for him.
Additionally he is asking for
info about a Dalì exposition.
Therefore she starts to look
for connected datas in other
travel guides venues.

33. She picks the most
relevant contents with
the highlight function,
and then adds them to
Erik's venue.

34. Contents will automatically
get place in the right
category.

35. When the venue is finished,
she clicks on complete.

36. She transfers the
complete venue in the
transmission windows to
send it to Erik.

37. After Erik payed for Silvia's service, he is able to download the venue.

38. Business idea
COMPETITORS - Ovi - Plazes - Tripster
- Nokia Vine - Dipity - Google latitude
PARTNERS  Web application relative to organize trips
 Trip agency
 Mobile interfaces companies, as Nokia or Samsung
SERVICES GEO-TAGGING & TIME-TAGGING > it will be possible to search into users and contents
database into two dimensions: space and time; these services will able users to tag own
OFFERED contents using a spacetime folksonomy.
For travelers there will be a search bar with which they will be able to download contents
from other users venues; it will be also possible to geo-locate people in friends list.
For example, is gonna be possible to see if people someone met in a previous trip are still
in there and the same will be possible with restaurants location, hotels ecc. Due to the
ITSME structure time based research will be possible, instead of research in single
categories. In a timebar a user can see all the venues which are produced to a specific city
time after time. So a user can also search directly into the public parts of a venue to find
interesting information for his trip.
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

39. Business idea
VALUES FOR WHO > Travelers
 Plan a trip with the help of my personal past experiences and other users
experiences.
 Increase experiences sharing and the possibility to real life meeting with the
community members.
 Update contents
 Add contents to my venue while visiting a place (pictures, rates..)
FOR WHO > Tourist guides
 Support the management of trip experiences
 Build a database of users, collecting their habits
 Share information with partners guide
CRITICAL  Privacy
FACTORS  Web services tend to be obsolete easily
 Spread of the service --> Need of connection to internet
 The functionality of the service might be limited if the users do not
share their information and experience
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

40. Conclusions
What ITSME  User geo-localization & geo-tagging
should  Time-tagging
have for  Sharing venues or part of them with other users
TRAVELOGUE
 User following option
The future  A translator system to make possible the use of TRAVELOGUE
aims for service by foreign people
TRAVELOGUE
Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

41. Simona Avolio _____________________ simonaavolio@gmail.com
Dana Hoelzl ____________________________dana.hoelzl@web.de
Stefano Paolessi ____________________ grishnackh86@gmail.com
Marcello Tecleme ______________________ martec85@gmail.com