5. Discovery & Citysearch Citysearch used EZcodes in San Francisco, linking to reviews for individual stores and restaurants. Discovery linked to audio tours of San Francisco.
6. Car & Driver 420 EZcodes were in the Car & Driver 2008 Buyer’s Guide that linked to reviews and additional content.
7. Surrogates Movie The movie, Surrogates , offered a chance to win tickets to the premier through an EZcode.
8. Sears Sears used EZcodes to show product reviews, specs and more in categories like power tools and electronics.
9. CB Richard Ellis CB Richard Ellis used EZcodes to promote commercial properties.
10. Morgan’s Hotel Group Morgan’s Hotel promoted their 25 th Anniversary with a code that linked to a discount code and information on their properties. Print ads and wildpostings.
11. Nasdaq/Reuters An EZcode was placed on the Nasdaq/Reuters digital billboard in Times Square on New Year’s Eve 2008. It linked to the latest news and offered a free download.
12. Sprint Sprint promised a “secret prize” to those who scanned the barcode in this article from Wired on ScanLife’s 2D barcodes.
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14. BMO Financial BMO places a 2D barcode on the front page of the Money & Investing section of the Wall Street Journal that offers various financial information.
15. Sprint Kindle Sweepstakes Sprint offered a chance to win a new Kindle by scanning the code in their monthly newsletter.
16. Bissell Bissell placed codes on packaging for 10 of their products which link to additional product information.
17. National Post Canada The National Post in Canada us using ScanLife to mobilize their daily newspaper.
18. Metro News Canada Metro News uses 2D barcodes throughout its paper to link editorial content to additional information on its mobile site.
20. Nike Mexico The 2D barcode on this Nike ad provided wallpaper images of famous Euro Cup players like Julio Baptista.
21. Coca Cola Mexico Visitors at an amusement park could scan different codes to win a prize.
22. Frito Lay Mexico A code was placed on a special edition package of Cheetos which linked to free wallpaper downloads.
23. Citroën Citroen is using ScanLife to help promote their C4 Hatchback in Brazil.
24. Fanta Denmark This code links to short blooper videos which are updated daily.
25. Danish Rail System ScanLife’s 2D barcodes have been placed throughout the trains and stations of Denmark’s S-train system allowing customer to scan codes to receive news, movie trailers and offers on their mobile phones.
26. Danish Rail System – Holiday Campaign Scan to win a wide variety of prizes each day during December, 2009
27. Electronic Arts Denmark Scanning the 2D barcode brings users to the EA mobile site where they can view, play with and purchase products.
28. TDC Denmark TDC offered a free download to users who scanned the 2D barcode.
30. Telefonica Holiday Campaign Telefonica sponsored a holiday campaign with daily prizes that received 120,000 scans in 4 weeks.
31. Yellow Pages Spain Instructions and codes placed in the Yellow Pages book
32. Volkswagen Spain Volkswagen in Spain used EZcodes to provide customers with information on the new Golf GTI such as variations of equipment, prices, images and video.
33. Kia Spain Kia Motors used 2D barcodes in an add that entered users into a sweepstakes to the premiere of Push .
34. Mini Spain The Mini John Cooper 211 CV used 2D barcodes as a part of their marketing strategy.
35. Tomb Raider Tomb Raider used 2D Barcodes to bring players directly to the Tomb Raider mobile site to download the game.
36. Nokia The 2D barcode on the Nokia ad campaign gave users access to their mobile site to download free content.
