Marketing = D.E.A.D.

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Crossmarks

Presentatie Eline Bochem, Frankwatching en Rooms of Red Bull over storytelling

Technologie Business Actualités & Politique

WIE IS DAT MEISJE?
ELINE BOCHEM (FAUNE REVOL / @FAUNE)

WAT IS DAT MEISJE?
#SOCIOLOOG (NOU JA, BIJNA DAN)
#JOURNALIST (BLOGGER)
#TRENDFORECASTER (ZOIETS)
#CONCEPTDEVELOPER (IETS CREATIEFS)
ZOVEEL?
#KLOPT (NIEUWE GENERATIE)

AND D.E.A.D. MEANS...
#VOOR DE EENSGEZINDHEID

DISCONNECTED
ENDPRODUCT FOCUS
AUTHORATIVE
DEPERSONALIZED

‘EHM..REPEAT PLEASE’?
#GOED. KOMT ‘IE NOG EEN KEER:

DISENGAGED
ENDUSER FOCUS
AUTOMATIC
DISENCHANTED

’DIT GAAT IETS TE SNEL’
#OKE. BEGINNEN WE BIJ HET BEGIN

CONSUMENTEN ZIJN MOE
#MOE VAN MERKEN & VAN PRAATJES

CONSUMENTEN ZIJN BOOS
#BOOS OP GRETIGE CORPORATIES

CONSUMENTEN ZIJN HET ZAT
#EN TREKKEN SAMEN EEN EIGEN PAD

MAAR UIT AS ONTSTAAT NIEUW LEVEN
#NOEM HET DE FENIKSTHEORIE

HET IS DE HOOGSTE TIJD
#TIJD OM TE EXCELLEREN

AND EXCELLEREN MEANS...
#VOOR DE EENSGEZINDHEID

ENGAGING & CONNECTING
EXPERIENCE FOCUS
EQUAL & INTERACTIVE
EMPOWERING & PERSONALIZING

EN DAT HEET NU STORYTELLING
#OUD CONCEPT: EEN HERWAARDERING

‘IT IS NOT THE VOICE THAT COMMANDS
THE STORY. IT IS THE EAR’.
#ITALO CALVINO

EN DAAR GAAN JULLIE IETS MEE DOEN
#IN DE VOLGENDE 5 STAPPEN:

1. LAAT JE IDENTITEIT ZIEN
#DURF TE SHINEN

..WIJ ZIJN CORPORATE
#IDD. MET DE ‘C’ VAN CREATIEF

2. SCHEP EEN SFEERTJE
#HET IS CRISIS MENSEN

3. TOON EEN CONFLICT
#MAG OOK EEN ONSJE MINDER ZIJN

OF ZET IETS IN HET LICHT
#LAAT ZIEN WAAR JE VOOR STAAT

4. CREEER EEN WERELD
#MET ALLES EROP EN ERAAN

..EN ALS HET EVEN KAN
#MAAK ER OOK WERKELIJKHEID VAN

5.BETREK & INTERACT
#SAMEN STAAN WE STERK

BOTTLE BANK ARCADE
#THE FUN THEORY (VOLKSWAGEN)

1.LAAT JE IDENTITEIT ZIEN
2.SCHEP EEN SFEERTJE
3.TOON EEN CONFLICT
4.CREEER EEN WERELD
5.BETREK & INTERACT

TELL & STREAM YOUR STORY
#VOOR OPTIMAAL EXCELLEREN

DUS MET EEN NADRUK OP:
ENGAGING & CONNECTING
EXPERIENCE FOCUS
EQUAL & INTERACTIVE
EMPOWERING & PERSONALIZING

?
‘DAT KLINKT NOGAL ABSTRACT’
#DAAROM 2 VOORBEELDEN

SOCIALSTREAMING: USE TWITTER
#THE ICECREAMIST (I)

LIFESTREAMING: USE ONLINE VISUALS
#THE ICECREAMIST (II)

LIFESTREAMING: USE ONLINE VIDEO
#THE ICECREAMIST (II)

GOD SAVE THE CREAM
#THE ICECREAMISTS (IV)

SOCIALSTREAMING: USE FACEBOOK
#ROOMS OF REDBULL (I)

SOCIALSTREAMING: PERHAPS A WIDGET
#ROOMS OF REDBULL (II)

LIFESTREAMING: CREATE A SPACE
#ROOMS OF REDBULL (III)

MR. LOVE & THE STALLIONS
#ROOMS OF REDBULL (IV)

NOG STEEDS NIET OVERTUIGD?
#EEN LAATSTE POGING. VOORUIT

TOT SLOT EEN INTERACTIEF GEDEELTE
#IK BEN EEN SOCIOLOOG (BIJNA)

NU JULLIE OVER STORYTELLING
#KOM OP. VERTEL EENS EEN VERHAAL

FIN
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#ZIJN ER NOG VRAGEN?

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Marketing = D.E.A.D.

1. MARKETING = D.E.A.D

2. WIE IS DAT MEISJE? ELINE BOCHEM (FAUNE REVOL / @FAUNE) WAT IS DAT MEISJE? #SOCIOLOOG (NOU JA, BIJNA DAN) #JOURNALIST (BLOGGER) #TRENDFORECASTER (ZOIETS) #CONCEPTDEVELOPER (IETS CREATIEFS) ZOVEEL? #KLOPT (NIEUWE GENERATIE)

3. MARKETING = D.E.A.D

4. D.E.A.D. #ALVAST GECONDOLEERD

5. AND D.E.A.D. MEANS... #VOOR DE EENSGEZINDHEID

6. DISCONNECTED ENDPRODUCT FOCUS AUTHORATIVE DEPERSONALIZED

7. ‘EHM..REPEAT PLEASE’? #GOED. KOMT ‘IE NOG EEN KEER:

8. DISENGAGED ENDUSER FOCUS AUTOMATIC DISENCHANTED

9. ’DIT GAAT IETS TE SNEL’ #OKE. BEGINNEN WE BIJ HET BEGIN

10. CONSUMENTEN ZIJN MOE #MOE VAN MERKEN & VAN PRAATJES

11. CONSUMENTEN ZIJN BOOS #BOOS OP GRETIGE CORPORATIES

12. CONSUMENTEN ZIJN HET ZAT #EN TREKKEN SAMEN EEN EIGEN PAD

13. MARKETING = D.E.A.D

14. DISCONNECTED ENDPRODUCT FOCUS AUTHORATIVE DEPERSONALIZED

15. MARKETING = D.E.A.D

16. DISENGAGED ENDUSER FOCUS AUTOMATIC DISENCHANTED

17. MARKETING = D.E.A.D

18. MAAR UIT AS ONTSTAAT NIEUW LEVEN #NOEM HET DE FENIKSTHEORIE

19. HET IS DE HOOGSTE TIJD #TIJD OM TE EXCELLEREN

20. AND EXCELLEREN MEANS... #VOOR DE EENSGEZINDHEID

21. ENGAGING & CONNECTING EXPERIENCE FOCUS EQUAL & INTERACTIVE EMPOWERING & PERSONALIZING

22. EN DAT HEET NU STORYTELLING #OUD CONCEPT: EEN HERWAARDERING

23.

24. ‘IT IS NOT THE VOICE THAT COMMANDS THE STORY. IT IS THE EAR’. #ITALO CALVINO

25. EN DAAR GAAN JULLIE IETS MEE DOEN #IN DE VOLGENDE 5 STAPPEN:

26. 1. LAAT JE IDENTITEIT ZIEN #DURF TE SHINEN

27. ..WIJ ZIJN CORPORATE #IDD. MET DE ‘C’ VAN CREATIEF

28. 2. SCHEP EEN SFEERTJE #HET IS CRISIS MENSEN

29. 3. TOON EEN CONFLICT #MAG OOK EEN ONSJE MINDER ZIJN

30. OF ZET IETS IN HET LICHT #LAAT ZIEN WAAR JE VOOR STAAT

31. 4. CREEER EEN WERELD #MET ALLES EROP EN ERAAN

32. ..EN ALS HET EVEN KAN #MAAK ER OOK WERKELIJKHEID VAN

33. XO IS FOR HOPE #ONE LAPTOP PER CHILD

34. 5.BETREK & INTERACT #SAMEN STAAN WE STERK

35. BOTTLE BANK ARCADE #THE FUN THEORY (VOLKSWAGEN)

36. 1.LAAT JE IDENTITEIT ZIEN 2.SCHEP EEN SFEERTJE 3.TOON EEN CONFLICT 4.CREEER EEN WERELD 5.BETREK & INTERACT

37. TELL & STREAM YOUR STORY #VOOR OPTIMAAL EXCELLEREN

38. DUS MET EEN NADRUK OP: ENGAGING & CONNECTING EXPERIENCE FOCUS EQUAL & INTERACTIVE EMPOWERING & PERSONALIZING

39. ? ‘DAT KLINKT NOGAL ABSTRACT’ #DAAROM 2 VOORBEELDEN

40. SOCIALSTREAMING: USE TWITTER #THE ICECREAMIST (I)

41. LIFESTREAMING: USE ONLINE VISUALS #THE ICECREAMIST (II)

42. LIFESTREAMING: USE ONLINE VIDEO #THE ICECREAMIST (II)

43. GOD SAVE THE CREAM #THE ICECREAMISTS (IV)

44. SOCIALSTREAMING: USE FACEBOOK #ROOMS OF REDBULL (I)

45. SOCIALSTREAMING: PERHAPS A WIDGET #ROOMS OF REDBULL (II)

46. LIFESTREAMING: CREATE A SPACE #ROOMS OF REDBULL (III)

47. MR. LOVE & THE STALLIONS #ROOMS OF REDBULL (IV)

48. NOG STEEDS NIET OVERTUIGD? #EEN LAATSTE POGING. VOORUIT

49. WARDROBE -THE CLOSET #CANAL PLUS

50. TOT SLOT EEN INTERACTIEF GEDEELTE #IK BEN EEN SOCIOLOOG (BIJNA)

51. NU JULLIE OVER STORYTELLING #KOM OP. VERTEL EENS EEN VERHAAL

52. FIN BEDANKT VOOR DE AANDACHT #ZIJN ER NOG VRAGEN?

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