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TXT 17612 to 91011




       TXT 17612 to 91011




Re-Write the Rules of
  Advertising with
Mobile Text Marketing




                  TXT: 17612
                   to 91011




             1
What are Mobile
       Marketing Messages?


 Mobile   Marketing Messages
    are Text (SMS)Alerts
    requested by Consumers
   Similar to email lists and RSS feeds, consumers
    opt-in to your list so that you can send them
    messages and give them the information they
    want…anytime, anywhere.




3
How is it Different from
      Twitter, Facebook, etc?
   Mobile Marketing Messages are delivered to a cell
    phone, “saved” and can be viewed at any time.
   Twitter, Facebook & LinkedIn are websites where
    you go to get information. You can also receive
    notification of messages by e-mail, but not
    everyone has access to email 24/7…
   Mobile Marketing comes to you.
   You have to “go to” the others.




4
Is Mobile Marketing Important?

   “Mobile Marketing could become the
    most prominent form of advertising for
    many businesses within the next five
    years.”
   Consumers want it. 70 percent want
    more SMS alerts.
    http://www.mobilemarketingwatch.com/survey-consumers-want-sms-alerts-5100/




5
Is Mobile Marketing Important?
    Broadcast &
    Satellite Radio



    Broadcast TV
                                 Mobile Marketing’s
                                 Projected ‘08 – ’13
    Consumer
    Magazines
                                 Compound Growth
                                 Rate of 33%  as
    Newspaper
                                 Compared to Other
                                 Media Type
    Subscription TV


    Mobile Marketing


    Internet Marketing




-0.100                 0         0.100     0.200   0.300   0.400
         Source: Barron’s Sept. 14, 2009


6
Why is Mobile Marketing
              Important?

       Subscribers Opt-in. Only those who want your info
        get it

       Spam Free
       Efficient: 1/3 the cost of Direct Mail
       Effective: 10 times the Response of Direct Mail
       Fast: Message is Delivered in Seconds
       Location, Location, Location
            In their hand/pocket/purse/backpack
            NOT in their mailbox, voice mail, spam folder
             or recycling container




8
Why is it Important?
     Generational Marketing!




Mobile                 Note: Those
Marketing is an        under the age of
excellent way to       44 use their cell
reach an               phones to send
audience               more text
younger than 44.       messages than
                       phone calls


 9
How Does it Work with
         Promotional Products?
        Promotional Products increase the effectiveness of
         Mobile Marketing by providing multiple exposures!

        By including your TEXT to number and KEYWORD
         on your promotional products you are promoting your
         brand AND offering your customers the ability to stay
         connected to you, your products and your services.

        As promotional products change hands and
         impressions increase, so will the size of your
         distribution list and sales pipeline.

        Increases sales and ultimately ROI!




10
How Does it Work?

                              Someone texts
   17612: Keyword             17612 to 91011
  91011: Short Code            from their cell
                                   phone




 Limit: 140 characters         They receive a
                                confirmation
(includes “Txt STOP to           message,
quit Txt HELP for info”)       “Thank you for
                                subscribing”




      17612 Group           Their mobile phone
      8475551212           number is stored in the
      8475551234              17612 Group




                           Future messages can
 Limit: 160 characters        be sent to all of
                                the 17612
                            Group subscribers
 12
The Evolution
  Opting-In and Receiving Messages


                                             91011                      91011




     To: 91011                      Thank you for               Donʼt miss
                                    subscribing to              the Annual
     17612
                                    mobile                      Charity Walk
                                    Messaging!                  on April 3,
                                                                2010!




                                 Receiving the first          Receiving future
        Opting-in                   message                     messages
Subscriber texts the keyword     The subscriber receives     Subsequent messages
 to the short code to opt-in.   an automatic confirmation.   are sent to subscribers.




14
Top Ten Industries
       Our New 2010 Products
Rank   Market         Description        Text Message Type


 1     Education      Computer Skins     School Closings/Late Starts

 2     Financial      Seeded Cards       Mortgage Rate Changes

 3     Healthcare     Sanitizer          Appointment Reminders

 4     Not-for-       Letter Opener      New Service Announcements
       Profit
 5     Construction   Magnetic Signs     Lots For Sale in Your Area

 6     Government     Eco-Friendly       Emergency Notifications
                      Magnet
 7     Associations   Solar Magna-Clip   Member Benefit Announcements

 8     Real Estate    Door Hangers       New Listings in Your Area

 9     Automotive     Flashlights        Oil Change/Service Reminders

10     Retail         Grocery Bags       Sales / Events




16
Top Ten Industry
                 Demonstrations:
Market         Sample Message

Education      2 hr. late start. Staff to report on-time. 1 hr. early dismissal

Financial      30yr. fixed 4.5% call Charles at 573-576-6889 to lock-in

Healthcare     Appt: Mon. Sep. 7 @ 9:00A w/Dr. Mike – Text YES to confirm

Non-Profit      We need volunteers for Youth Camp 10/10, text OK to help us

Construction   Weʼre remodeling a home in your area. 573-576-6889 for appt

Government     Council Meeting: Tue. 9/8 @ 7:00P @ City Hall – Zoning of Sweeny
               Property

Associations   UMAPP membership drive begins! www.umapp.org/members

Real Estate    4br/3ba newly remodeled, 1 acre wooded lot, Chaska School Dist. - $
               395K
Automotive     $5 off 5qt oil change & filter – 573-576-6889 for appt.

Retail         Shop the Mall Early....receive 10% in stores




22
Program Demonstrations
Market          Sample Message



Safety Award    Please be on the lookout for spills & “Mop ʻem Up!”

Service Award   Congratulations on 5 years! www.magna-tel.com to redeem!

Sales Award     Itʼs the last week of Q1 – Three new calls per day!

Suggestion      Anyone know how to reduce our paper usage? cha@save.com

Quality         Q2 ZERO DEFECTS! www.magna-tel.com to get your gift

Worship         Daily Devotion: Do unto others as you would have them do unto you.


Fundraising     Text HAWKS to this # to contribute $5 to the Booster Club

Trade Show      See Magna-Tel in Booth# 986: 2 for 1 on your next order

Surveys         Our Govt. should run healthcare. Text AA for Yes, BB for No

Restaurant      Your table #43 is now ready. Show this text to the Host




23
Mobile Marketing
                 Fun Facts
            American Red Cross raised millions for
             Haiti earthquake relief

            Barak Obamaʼs “VP Pick” was estimated
             by Nielsen Mobile to have been sent to
             2.9 million people

            “American Idol” [is] the most prominent
             example of viewers engaging with a TV
•            program over text messaging. (voting)
•           “Dancing With The Stars” also uses text
             messaging to tally votes.

            These leading brands use Mobile
             Marketing: Coca-Cola, Pepsi, Lexus,
             Chevron, Starbuckʼs, Nike, Papa Johnʼs,
             CBS, JC Penny, Macyʼs, Wrigleyʼs…




    21
TXT 17612 to 91011




          TXT 17612 to 91011




Re-Write the Rules of
  Advertising with
   SMS Marketing


       Call 888-433-2748
  for Details on How to Launch
     Your Mobile Campaign!
                     TXT: 17612
                      to 91011




                1

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Identity Gear M2M

  • 1. TXT 17612 to 91011 TXT 17612 to 91011 Re-Write the Rules of Advertising with Mobile Text Marketing TXT: 17612 to 91011 1
  • 2. What are Mobile Marketing Messages?  Mobile Marketing Messages are Text (SMS)Alerts requested by Consumers  Similar to email lists and RSS feeds, consumers opt-in to your list so that you can send them messages and give them the information they want…anytime, anywhere. 3
  • 3. How is it Different from Twitter, Facebook, etc?  Mobile Marketing Messages are delivered to a cell phone, “saved” and can be viewed at any time.  Twitter, Facebook & LinkedIn are websites where you go to get information. You can also receive notification of messages by e-mail, but not everyone has access to email 24/7…  Mobile Marketing comes to you.  You have to “go to” the others. 4
  • 4. Is Mobile Marketing Important?  “Mobile Marketing could become the most prominent form of advertising for many businesses within the next five years.”  Consumers want it. 70 percent want more SMS alerts. http://www.mobilemarketingwatch.com/survey-consumers-want-sms-alerts-5100/ 5
  • 5. Is Mobile Marketing Important? Broadcast & Satellite Radio Broadcast TV Mobile Marketing’s Projected ‘08 – ’13 Consumer Magazines Compound Growth Rate of 33%  as Newspaper Compared to Other Media Type Subscription TV Mobile Marketing Internet Marketing -0.100 0 0.100 0.200 0.300 0.400 Source: Barron’s Sept. 14, 2009 6
  • 6. Why is Mobile Marketing Important?  Subscribers Opt-in. Only those who want your info get it  Spam Free  Efficient: 1/3 the cost of Direct Mail  Effective: 10 times the Response of Direct Mail  Fast: Message is Delivered in Seconds  Location, Location, Location  In their hand/pocket/purse/backpack  NOT in their mailbox, voice mail, spam folder or recycling container 8
  • 7. Why is it Important? Generational Marketing! Mobile Note: Those Marketing is an under the age of excellent way to 44 use their cell reach an phones to send audience more text younger than 44. messages than phone calls 9
  • 8. How Does it Work with Promotional Products?  Promotional Products increase the effectiveness of Mobile Marketing by providing multiple exposures!  By including your TEXT to number and KEYWORD on your promotional products you are promoting your brand AND offering your customers the ability to stay connected to you, your products and your services.  As promotional products change hands and impressions increase, so will the size of your distribution list and sales pipeline.  Increases sales and ultimately ROI! 10
  • 9. How Does it Work? Someone texts 17612: Keyword 17612 to 91011 91011: Short Code from their cell phone Limit: 140 characters They receive a confirmation (includes “Txt STOP to message, quit Txt HELP for info”) “Thank you for subscribing” 17612 Group Their mobile phone 8475551212 number is stored in the 8475551234 17612 Group Future messages can Limit: 160 characters be sent to all of the 17612 Group subscribers 12
  • 10. The Evolution Opting-In and Receiving Messages 91011 91011 To: 91011 Thank you for Donʼt miss subscribing to the Annual 17612 mobile Charity Walk Messaging! on April 3, 2010! Receiving the first Receiving future Opting-in message messages Subscriber texts the keyword The subscriber receives Subsequent messages to the short code to opt-in. an automatic confirmation. are sent to subscribers. 14
  • 11. Top Ten Industries Our New 2010 Products Rank Market Description Text Message Type 1 Education Computer Skins School Closings/Late Starts 2 Financial Seeded Cards Mortgage Rate Changes 3 Healthcare Sanitizer Appointment Reminders 4 Not-for- Letter Opener New Service Announcements Profit 5 Construction Magnetic Signs Lots For Sale in Your Area 6 Government Eco-Friendly Emergency Notifications Magnet 7 Associations Solar Magna-Clip Member Benefit Announcements 8 Real Estate Door Hangers New Listings in Your Area 9 Automotive Flashlights Oil Change/Service Reminders 10 Retail Grocery Bags Sales / Events 16
  • 12. Top Ten Industry Demonstrations: Market Sample Message Education 2 hr. late start. Staff to report on-time. 1 hr. early dismissal Financial 30yr. fixed 4.5% call Charles at 573-576-6889 to lock-in Healthcare Appt: Mon. Sep. 7 @ 9:00A w/Dr. Mike – Text YES to confirm Non-Profit We need volunteers for Youth Camp 10/10, text OK to help us Construction Weʼre remodeling a home in your area. 573-576-6889 for appt Government Council Meeting: Tue. 9/8 @ 7:00P @ City Hall – Zoning of Sweeny Property Associations UMAPP membership drive begins! www.umapp.org/members Real Estate 4br/3ba newly remodeled, 1 acre wooded lot, Chaska School Dist. - $ 395K Automotive $5 off 5qt oil change & filter – 573-576-6889 for appt. Retail Shop the Mall Early....receive 10% in stores 22
  • 13. Program Demonstrations Market Sample Message Safety Award Please be on the lookout for spills & “Mop ʻem Up!” Service Award Congratulations on 5 years! www.magna-tel.com to redeem! Sales Award Itʼs the last week of Q1 – Three new calls per day! Suggestion Anyone know how to reduce our paper usage? cha@save.com Quality Q2 ZERO DEFECTS! www.magna-tel.com to get your gift Worship Daily Devotion: Do unto others as you would have them do unto you. Fundraising Text HAWKS to this # to contribute $5 to the Booster Club Trade Show See Magna-Tel in Booth# 986: 2 for 1 on your next order Surveys Our Govt. should run healthcare. Text AA for Yes, BB for No Restaurant Your table #43 is now ready. Show this text to the Host 23
  • 14. Mobile Marketing Fun Facts  American Red Cross raised millions for Haiti earthquake relief  Barak Obamaʼs “VP Pick” was estimated by Nielsen Mobile to have been sent to 2.9 million people  “American Idol” [is] the most prominent example of viewers engaging with a TV • program over text messaging. (voting) •  “Dancing With The Stars” also uses text messaging to tally votes.  These leading brands use Mobile Marketing: Coca-Cola, Pepsi, Lexus, Chevron, Starbuckʼs, Nike, Papa Johnʼs, CBS, JC Penny, Macyʼs, Wrigleyʼs… 21
  • 15. TXT 17612 to 91011 TXT 17612 to 91011 Re-Write the Rules of Advertising with SMS Marketing Call 888-433-2748 for Details on How to Launch Your Mobile Campaign! TXT: 17612 to 91011 1