1. Stay Tuned!
Webinar Starting at 11am PT/2pm ET
Audio will be broadcast over your computer speakers.
If you are unable to hear audio over your speakers, follow the instructions below:
Step 1 Dial toll-free:1.888.534.8066
Step 2 Enter the conference code: 888.889.3069
Hosted By: Sponsored By:
2. Host and Moderator Panelists
Timothy Schneider Kevin Long
Publisher, Association News Director of Marketing,
CrowdCompass
Lisa Stott
Conference Marketing &
Engagement Manager,
The Association for the
Preservation of
Technology International
3. Today’s Webinar
1. Educating your staff and volunteers about mobile
2. Meeting expectations with mobile
3. Secrets to keeping up with mobile
4. Future expectations
Free eBook:
“Mobile App
Marketing Playbook“
@kevinedwardlong | @CrowdCompass
4. 1. Educating Your Staff
and Volunteer Leaders
@kevinedwardlong | @CrowdCompass
5. What is the Mobile Wave?
What opportunities
are being created?
@kevinedwardlong | @CrowdCompass
6. How can your association
ride it like a pro?
@kevinedwardlong | @CrowdCompass
7. The Mobile Wave
Smart Device Adoption
App Growth
New World Order
@kevinedwardlong | @CrowdCompass
8. The Mobile Wave
Smart Device Adoption
1 billion
smartphones or tablets
will be sold in 2013
3x the number of
desktop or laptop sales
68%
of Americans now
own a smartphone
@kevinedwardlong | @CrowdCompass
9. The Mobile Wave
Smart Device Adoption
$122M
In just two years…
$17M
2010 2012
@kevinedwardlong | @CrowdCompass
10. The Mobile Wave
Smart Device Adoption
The Santa Test
17.4 million
smart devices were activated
(last year, it was 6.8 million)
@kevinedwardlong | @CrowdCompass
11. The Mobile Wave
Smart Device Adoption
App Growth
New World Order
@kevinedwardlong | @CrowdCompass
12. The Mobile Wave
App Growth
# of Apps Published
Doubled Every Year
@kevinedwardlong | @CrowdCompass
13. The Mobile Wave
App Growth
40 billion 66%
iOS apps downloaded of businesses have already
(half of those downloads deployed mobile apps
were in 2012)
@kevinedwardlong | @CrowdCompass
14. The Mobile Wave
App Growth
35%
increase in apps
2.4%
decrease in browsing
@kevinedwardlong | @CrowdCompass
15. The Mobile Wave
App Growth
The Santa Test
Christmas Day App
Downloads Hit
328 million
(last year, it was 242 million)
@kevinedwardlong | @CrowdCompass
16. The Mobile Wave
Mobile + Apps
64%
of mobile phone time
is spent on apps
@kevinedwardlong | @CrowdCompass
17. The Mobile Wave
Smart Device Adoption
App Growth
New World Order
@kevinedwardlong | @CrowdCompass
18. The Mobile Wave
New World Order
80s PC
Revolution
@kevinedwardlong | @CrowdCompass
31. Meeting Expectations with Mobile
Lisa Stott
Conference Marketing &
Engagement Manager of
The Association for the
Preservation of
Technology International
• International Audience
• ~ 1,000 Attendees
• ~ Average Age: 50
33. Attendees
Attendees Become Ambassadors
Current Expectations:
•Easy Scheduling
•Clear Maps
Future Expectations:
•Mobile Networking
•Mobile Discovery
64% of affluent app users say they view
brands with mobile apps more favorably.
34. Speakers
Speakers Become Celebrities
Current Expectations:
•Extra Visibility
•Preservation
Future Expectations:
•Increased Connections
•Social Media Sharing
After Facebook switched to a native app, they have
seen people consume twice as many feed stories.
35. Exhibitors
Exhibitors Become Partners
Current Expectations:
•Extra Visibility
Future Expectations:
•In-person Leads
•Mobile Leads
55% Increase in gamification engagement in
Eloqua's online customer community.
36. Sponsors
Current Expectations:
•Does not Crash
Future Expectations:
•ROI
•Detailed Analytics
64% have made a mobile purchase
after seeing a mobile ad, but
74% haven’t received mobile ads
from their favorite brands.
37. Lessons Learned
1)Get all data together and organized as a first step.
2) A "Mobile Lab" sounds fancy, but is really easy.
3) Get started now and improve your app each year.
55. Summary
Teach your team about the mobile app wave
Set realistic goals so you’ll ride the wave like a pro
Build on your success each event / year
Position your association for the big wave
@kevinedwardlong | @CrowdCompass
57. Take the Survey for Your Free eBook
Free eBook:
“Mobile App
Marketing Playbook“
@kevinedwardlong | @CrowdCompass
Notes de l'éditeur
From December 2011 to December 2012, the average time spent within mobile apps grew 35 percent increase in apps from 94 minutes per day to 127 minutes. Web browsing fell 2.4 percent , which equates to a drop from 72 minutes a day to 70 minutes.
attendees
Sponsors
Sponsors
FULL SCREEN
eh... business event holding devices
YES!
what ’ s an e-Portfolio? I like the slide though
eh... not the best pic. That is obviously a library and not an event. I see you ’ ve adopted the pictures of white people concept.
Use a real picture. Maybe of a big line of people trying to get their badges. (couldn ’ t find one that matched the description)
OMG YES! the words probably need more of an outline or better contrast though.
YES YES YES!
funnel? I don ’ t get it.
YES! Amazeballs
too clip arty
I like the concept, need a better quality image though. http://www.istockphoto.com/stock-photo-18482906-cheerful-group-of-businesspeople-winning-the-cup.php?st=7e39b33 alternate (haven ’ t purchased it yet because I ’ m not sure if this is what Kevin was looking for).