http://crowdfactory.com, With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.

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With every online marketing Share
channel and discipline, there must
be tools to make the task of
marketing more efficient and
effective. Social Media Marketing
is no different. Over the past 6-9
months, I’ve been researching
and reviewing a variety of social
media management tools that
help with everything from source
network connections to campaign
& social content management to
monitoring & measurement. While
there numerous tools that manage single platforms (like Twitter) this list includes services
that manage multiple social network accounts, content and measurement. SUBSCRIBE TO TOPRANK’S TIPS NEWSLETTER
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At some point we’ll do more with individual reviews, but in the meantime, here is a list of
22 different social media marketing management tools, platforms and services to help Email GO
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Objective Marketer - Offers social media marketing and analytics with integrated Tags
campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution,
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Wildfire Interactive - Platform for easy creation, implementation and management of
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branded interactive campaigns including: sweepstakes, contests and give-aways.
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StrongMail Social Studio – Comprehensive social media marketing platform with a referral
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Sprout - Cloud-based visual authoring software used to build interactive Engage Ads and
Engage Apps that deliver rich, interactive, and social content across the web and mobile
devices.
Online Marketing Blog on Facebook
Spredfast - Enterprise social media management system that allows an organization to
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manage, monitor, and measure its voices across multiple social media channels. Also
offers a white label option for agencies.
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Michał Jenny Ryan Anastasia Chase
Facebook social plugin
socialTALK – allows brands to create (text, photos, videos), manage (customize workflow
& approval process), publish (single source, scheduled publishing to multiple platforms)
and measure (aggregated analytics dashboard) their content strategy and posting
schedule.
RECOGNITION
Crowd Factory – Suite of social media marketing tools include Social Campaign, that
enables marketers to acquire new customers through simple social gestures and custom
social marketing campaigns while easily tracking ROI.

3. Awareness - Social marketing hub that centralizes social media content publishing,
management, measurement and engagement. Also includes access to 7 white-labeled,
best practice social networking applications.
@this moment – Built on the @this moment platform, DEC is a system for managing a
brand’s presence across multiple online environments combining multimedia UGC, and a
variety of real-time inputs which are distributed across social platforms including YouTube
Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.
MediaFunnel – Offers a Business Social Media platform for Facebook and Twitter
supporting multiple users per profile and editorial review. Includes monitoring and
integrates with Salesforce.com.
Virtue – Works with clients and agencies through a Social Relationship Management (SEM)
platform offering Facebook tabs & applications, a publishing feature for Facebook &
Twitter and mobile solutions.
Sprinklr – Social media marketing platform and consulting services for consumer & B2B
marketers as well as agencies. Provides social media audience research, acquisition,
content promotion and measurement tools.

4. Janrain – Web based platform of tools including: Engage to make it easy for users to
connect a site with their social networks, Federate to facilitate navigation across multiple
web properties & partner sites with a single log-in (currently supports 16 networks),
Capture to leverage user data for personalized experiences.
Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer
and contact management, performance metrics and daily or weekly email summaries.
Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.
Sendible – Social media marketing platform that supports 30+ networks & services
offering management of: accounts/profiles, messages & content, social contacts, content
discovery, engagement, blog content & promotion, monitoring and analytics. Also offers a
white label version for agencies.
KickApps – Self service social media web site authoring and social content management
system system supporting video, social networking, social graph & activity streams, apps
& analytics. Enables web publishers and marketers to develop branded communities,
social applications and interactive widgets on their websites and across the social web.
Solutions for small and large business.
Postling – Local business social media marketing platform to create content, stay
organized and reach customers. Currently free for small business or personal use.
pop.to Social Marketing – A social marketing suite, including feed-enabled social gestures
and widgets, social dashboard, segmentation tools, influencer identification, conversion
tracking and built-in friend casting.

5. HootSuite - Social media dashboard for managing social content and engagement on
multiple networks with team workflow and statistics.
Seesmic – Web and desktop tools to manage social marketing activity on Twitter,
Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for more
social management options.
This list of social media marketing platforms & services “ad hoc” was compiled by
bookmarking various services as they were discovered or pitched to us (we don’t reply to
pitches). Here’s another useful list of SMMS was compiled in March 2010 by Jeremiah
Owyang.
What social media marketing dashboards, software and management tools from the list
above have you tested or use? Reviews, observations, insights and questions are greatly
appreciated!
Obviously, tools are only as good as the expertise of the people using them, so TopRank
Marketing is always interested in helping companies develop their social media roadmap
and recommend the right supporting software for implementation.
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