2. The web has already liberated talents
and ideas. Now it’s time to liberate
capital. And that’s where crowdfunding
comes in, a democratisation of capital crowdfuture
that is happening quickly all around the Italy, Rome | Oct 2012
world.
Crowdfuture, the first
crowdfunding event in Italy,
will showcase some of the
best examples and the most
successful cases in the brief
history of crowdfunding.
It will highlight issues,
solutions and provide an insight
to the future of crowdfunding.
www.crowdfuture.net |2

3. What is crowdfunding?
Crowdfunding is...
...a method of raising capital,
or resources, by collecting
together lots of small amounts
from a large number of people
generally using the Internet
and Social Media.
www.crowdfuture.net |3

4. Crowdfunding Models
Micro-Loan
Reward-based Equity-based
(Prestiti P2P)
Donations in Purchase of shares P2P lending, often
exchange of goods in a startup from at a much lower
or rewards of a wide group of interest rate than
various types. investors. the banks’.
http://www.kickstarter.com http://www.crowdcube.com https://www.prestiamoci.it
http://www.eppela.com http://www.siamosoci.com http://www.smartika.it
www.crowdfuture.net |4

5. 2.8 billion $
expected
470%
growth since 2007
452
active 2011 2012
crowdfunding
platforms
1.5 billion $
invested
North America 50%
30% global capital
investment
14%
56% rest Crowdfunding in numbers
Europe of the world
[Resource] CROWDFUNDING
INDUSTRY REPORT Market Trends,
1 million
projects funded
Composition and Crowdfunding
Platforms | May 2012 Research
Report - Massolution
www.crowdfuture.net |5

6. The Conference
Do you want to know what crowdfunding is, how it works,
and how it is helping growth and innovation?
Well, crowdfuture is the event for you!
8.45_9.30 Registration
9.30_9.40 Welcome
9.40_10.00 Opening Speech
The Conference
10.05_10.25 Social Media & Social Innovation
Get familiar with Reward-
10.30_10.50 Reward Based Crowdfunding Based and Equity-based
Crowdfunding, P2P and Social
10.55_11.15 P2P & Social Lending Lending, and the legal aspects
of crowdfunding.
11.15_11.45 Networking Break
Learn from case studies from
11.45_12.25 Panel: Legal aspects
crowdfunding platforms in the
world and get an insight into
12.30_12.50 Equity Based Crowdfunding
what crowdfunding really is
12.55_13.50 Round Table: The future of Crowdfunding from the people who are doing
it.
13.50_14.00 Closing Speech www.crowdfuture.net |6

7. The Workshops
Crowdfunding is, before anything else, participation.
Get involved in our afternoon workshops & co-design
jams!
The Workshops
The afternoon will be co-
created by you. Do you want to
showcase your crowdfunding
platform? Have you got a
story to tell about your latest
crowdfunding campaign?
co-design Co-design workshops, platform
presentations, crowdsourced
discussions and networking
opportunities will deepen your
understanding and knowledge
about crowdfunding and show-
case business innovation.
Be part of the conversation
and join one of the crowdfuture
...more info coming soon! workshops.
www.crowdfuture.net |7

8. Fees*
early bird normal 20,00€
normal 40,00€
student 15,00€
normal 20,00€ Entrance Fees
We tried to keep the entrance
fees on a low in order to give
access to a wide number of
*Fees could vary until the 27th of september 2012. people.
www.crowdfuture.net |8

9. Audience
Anna P. Giovanni C. Riccardo F.
33 y/o 28 y/o 25 y/o
social innovator startupper hippster
Ocupation: Ocupation: Ocupation:
university assistant video games programmer designer
Used Tecnology: Used Tecnology: Used Tecnology:
Mac + Android smartphone Windows + Android Mac user, and iEverything
user smartphone user
Interests & Commitment: Interests & Commitment: Interests & Commitment:
• interested in talks and • interested both in the • interested in crowdfunding
Audience (1/2)
workshops with a legal conference topics and in as the new buzz word,
focus, and generally in the workshops this conference can be We designed the conference,
the topics covered by • he hopes that it won’t be cool and it would feed his the workshops and the
the event, in order to too expensive and that it narcissism
understand the amount of will be easily accessible • no matter how expensive
communication strategy
innovation they can bring • he hopes that he will be it will be, he’s just of crowdfuture in order to
to the market able to find some potential interested in how much speak to a wide audience
• She hopes she will meet investors among sponsors networking he’ll be able of startuppers, managers,
interesting people from a and partners to do lawyers, entrepreneurs &
professional point of view students.
www.crowdfuture.net |9

10. Audience
Ivan G. Pina P. Rupert S.
38 y/o 44 y/o 55 anni
backer lawyer VC
Ocupation: Ocupation: Ocupation:
accountant civil lawyer manager
Used Tecnology: Used Tecnology: Used Tecnology:
Windows and nokia 3310 user Mac + iPhone user Windows, iPhone and iPad
user
Interests & Commitment: Interests & Commitment:
• he sees crowdfunding • interested in talks and Interests & Commitment:
as a good opportunity to workshops with a legal • he wants to know more
Audience (1/2)
finance nice&interesting focus, and generally in about crowdfunding
projects, making him feel the topics covered by because it’s a very We designed the conference,
socially useful the event, in order to different way to finance the workshops and the
• he’s also interested in understand what this new projects in comparison to
potentially benefiting from phenomenon can bring to what he’s used to
communication strategy
it the scene. • price is not a problem of crowdfuture in order to
• crowdfunding campaign • she thinks that lobbying because he’s got plenty of speak to a wide audience
co-design workshops are on this issue can benefit money to spend :) of startuppers, managers,
one of the main reasons the italian legislation and lawyers, entrepreneurs &
why he decided to attend her activities as a lawyer students.
the conference
www.crowdfuture.net | 10

11. Organisers
crowdfuture - The Future of Crowdfunding is powered by
twintangibles from Glasgow & nois3lab from Rome.
twintangibles is a Social Media consultancy and nois3lab is an All Media Agency focused on webdesign,
research partner based in Glasgow offering a communication and event organization based in Rome.
range of professional services focused on assisting The agency includes all the professional skills and
organisations to understand, identify and create value means needed to develop products & services which
from the opportunities presented by Social Media and are highly effective, creative and innovative.
the mindset that underpins it.
www.twintangibles.co.uk www.nois3lab.it
www.crowdfuture.net | 11

12. Social Media Unleashed 2011 Social Media Week Glasgow 2011
http://www.moviecom.tv/twintangibles http://socialmediaweek.org/glasgow
Event Experience
In the past twintangibles and
nois3lab organised and co-
designed different events with
Drupal Day Roma, 2011 Codemotion 2012 important Partners. Here some
http://roma2011.drupalday.it/ http://codemotion.it examples.
www.crowdfuture.net | 12

13. Your advantage
The crowdfunding scene is highly dynamic, especially
since the crowd-investing segment prospects a growth of
more than 300% this year in Europe.
Why should you sponsor
crowdfuture?
The engagement of the crowds
pushes innovation, social
cohesion and is putting down
the basis for a shared and
conscious economy.
Content & Product Top Promotion &
Integration Brand Positioning Marketing
crowdfuture - The Future
of Crowdfunding is the first
conference in Italy investigating
the differente aspects of this
new financing pratice in the
international investment
landscape and is designed
in order to attract consumer,
investors, VCs and social
innovators.
www.crowdfuture.net | 13

14. If you want to engage with the
Crowd, contact us and become
part of crowdfuture - The Future of
Crowfunding, the first crowdfunding
convention in Italy ever.
crowdfuture
Italy, Rome | Oct 2012
www.crowdfuture.net
Contacts
Daniela Castrataro
daniela@twintangibles.co.uk
(twintangibles)
Imke Bähr
imke.baehr@nois3lab.eu
(nois3lab)
foto by Kheel Center, Cornell University,
«A large crowd gathers during the 1933 New York Dressmakers Strike.» www.crowdfuture.net | 14