Presented at Crowdsourcing Week Global 2014 by Jeremiah Owyang, Founder, Crowd Companies. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

1. The Collaborative Economy
By Jeremiah Owyang
April, 2014

2. The Collaborative Economy
2

3. The Collaborative Economy
3

4. The Collaborative Economy
4

5. Phases of Internet Sharing
The Collaborative Economy
5
From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang

6. What role do corporations play
if people don’t need them?

7. The Collaborative Economy
An economic model where creation, ownership, and access are shared between
people, corporations and governments.
The Collaborative Economy

8. Is this a business disruption?

9. @ V I S I O N C R I T I C A L
@ J O W YA N G

10. Sharing Is Not New

11. Lyft
Need to travel…
People Can Tap into Each Other
11

12. UberX enables crowd to be transportation
– avoiding taxis
12

14. AirBnb
Need a place to stay…
14
People Can Tap into Each Other

15. AirBnb Enables Crowd to be a Hotel
15

16. Panda Bed provides rooms for Asia
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17. Need to get funded...
LendingClub
People Can Tap into Each Other
17

18. LendingClub enables crowd to be a bank
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19. oDesk
Need staff…
People Can Tap into Each Other
19

20. oDesk enables crowd to be a workforce
20

21. Feastly
Need to dine…
People Can Tap into Each Other
21

22. Cookening enables your neighbors
kitchens to be a restaurant –even in Oslo
22

23. Need a place for staff…
LiquidSpace
People Can Tap into Each Other
23

24. Liquidspace enables companies to rent
from each other
24

25. Yerdle
Need products and goods…
People Can Tap into Each Other
25

26. Yerdle enables neighbors to gift goods
- rather than buy
26

27. Pleygo means renting Lego sets –
rather than owning
27

28. Need a Good?
People Can Tap into Each Other
28
Make it

29. United States White House to host a
Maker Faire
29

30. A properly shared car is
$340,000 SGD
Lost Revenue
Of auto sales
(1 shared car = 9 cars at
average of S$37k SGD
each.)
The Collaborative Economy
30

31. It means people are
EMPOWERED

32. Is this a passing fad?

33. The Collaborative Economy
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34. http://bit.ly/1czIRkM

35. @ V I S I O N C R I T I C A L
@ J O W YA N G

36. @ V I S I O N C R I T I C A L
@ J O W YA N G

37. @ V I S I O N C R I T I C A L
@ J O W YA N G

38. How can Companies achieve
Resiliency?

39. Corporations are rapidly joining this new economy
39

40. • Collaborativ
e Economy:
Value Chain

41. Collaborative
Economy:
Value Chain

42. Brand as a Service

43. Toyota as a Service

44. Home Depot as a Service

45. Razors as a Service

46. Black Dog Club –For the Puppies

47. 47
Marriott “Office as a service” builds
prototype of purpose-built co-working
& meeting spaces in Seattle-area
hotel.
Marriott takes a strategic approach to reaching collaborative
workers with work-oriented suites, co-working spaces, project
rooms, meeting rooms and event spaces.

48. Mobility as a Service

49. Collaborative
Economy:
Value Chain

50. Marketplace Models

51. Patagonia enabling second market
and altruism
51

52. H&M Enables Swhopping. Drop off
old, get a coupon for new.
52

53. 53
Toms launched an online marketplace
carrying products that incorporate giving
back.
Toms is providing one marketplace for social entrepreneurs and
like-minded customers to buy/sell products in one place. There
are over 200 products from 30 different companies currently
offered.

54. Collaborative
Economy:
Value Chain

55. Enable a Platform

56. Collaboration

57. Fund
Design
Develop
Co
The Collaborative Economy

58. Co-Fund new products like Kickstarter
58

59. Add uhaul crowdfunding
U-Haul creates U-Haul Investors Club,
allowing crowdfunding for their
company.
U-Haul Investors club creates a hybrid of traditional corporate
notes and social lending by offering U-notes, which extend
financial benefits to the crowd and helps increase loyalty.
U-Haul creates U-Haul Investors Club,
allowing crowdfunding for their
company.
59

60. Co-Design products like Nike
60

61. Co-Develop like Quirky partnered with GE
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62. Co-Customize Like Etsy West Elm and
Nordstrom
62

63. Co-Production with 3D Printers

64. Nokia enables 3D printing

65. Co-Storage of Products with Lockitron
65

66. Walgreens Co-Deliver with
Taskrabbit
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67. Barclays offers BarclayCard Ring, a credit
card designed and built by community
crowdsourcing.
Card community members can propose ideas and vote for ways to
make the card better meet their needs. The community collectively
discusses ideas and evolves the card together. The Giveback program
allows members to share in the profits of the credit card program.67

68. Collaborative
Economy:
Value Chain

69. 1. People are empowered to get what they
need from each other.
2. The crowd is becoming like a company –
bypassing inefficient corporations.
3. Corporations must use these same tools
and strategies to regain relevancy.
4. This requires business model change:
product > service > marketplace > repeat.
5. The crowd will become the company,
making corporations resilient.
FIVE FINAL TAKEAWAYS

70. Crowd Companies
Empowered People & Resilient Brands
Jeremiah Owyang
Chief Catalyst, Founder
@jowyang
Jeremiah@CrowdCompanies.com