The document discusses new financing models for startups and entrepreneurs, specifically crowdfunding. It notes that while there is abundant entrepreneurial talent, finding startup capital from traditional sources like venture capital can be difficult. Crowdfunding is presented as an alternative that allows entrepreneurs to appeal to many small individual investors for funding. The document then focuses on Crowdcube, a crowdfunding platform in the UK that connects entrepreneurs with smaller investors and has successfully funded over £9 million for businesses through deals with over 36,000 members.