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CROWDFUNDING
guide
1
Anatomy
Of a
Successful
Campaign
CuMULATIVE FUND RAISED
FUNDs Pledged PER DAY
Target
Momentum	
  
Dance Floor Theory:
WHO SUPPORTs A CAMPAIGN?
70% Contacts initiated by THE
Campaign creator
30% OTHERS
2
Before
you
begin
Have a clear goal
research
IDENTIFY INFLUENCERS
Identify your audience good
campaign!
Do the groundwork
Set a target
Calculate costs
measure your network
Be realistic
3
Putting
your
campaign
together
tell a
story
Facts tell stories sell
1
Show you can execute
Use visuals
Be personal and transparent
Demonstrate your passion
Make awesome
rewards
FOCUS GROUPS
NEED ideas?
RESEARCH
KYS = Know YOUR SuPPORTERS
Find sponsors
NEED MORE ideas?
BUNDLe
Set limits
EARLY bird PRICING
4
Ready, set,
launch? ….
NO WAIT!
YOU NEED TO Create
Momentum!
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Reach out online & offline
Get Social
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Make a landing page!
Start to raise interest!
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Secure commitment from
initial Supporters!
5
NOW YOU
CAN
Launch!
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
BUILD momentum
Get your initial supporters
to contribute
Launch party!
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Update regularly
Prepare templates
Pre-record thank you videos
Schedule Tweets
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Final push
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN Manage your community
• Keep you supporters updated
• Answer to questions
• Share issues
…and of course deliver rewards
Delays
Unfulfilled
rewards
Lose
money
Unrealistic
target
Go make something
awesome!
nicola.castelnuovo@crowdonomic.com
@crowdonomic
www.crowdonomic.com

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Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide