Cultural & Organisational Challenge of Social Media
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Presentation to Social Media Ireland Conference (18 Oct 2011)
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Cultural & Organisational Challenge of Social Media
- 1. Social Media and the Cultural/ Organisational Challenges of a Real Time World Martin Thomas @crowdsurfing
- 9. “ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
- 15. Nordstrom Revisited “ Prescriptive rules have the effect of infantilising staff & make it harder for them to adapt to different situations. This goes as much for digital communications as for selling socks … Like the Nordstrom handbook we’re trusting staff to follow the spirit, not just the letter, of our guidelines” Meg Pickard, writing about The Guardian’s new social media guidelines, November 2010
- 19. Openness is … Non Negotiable Social Media is No Respecter of Secrets
- 20. Openness is … Non Negotiable “ For brands, Twitter is an option. For public services, it’s an obligation”
- 23. Authenticity More Important Than Production Values
- 25. The Power of Communities Create Content Solve Problems Collaborate Contribute Ideas
- 26. The Power of Communities