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Gimmicks to Game Changers

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Martin Thomas
Martin Thomas

Presentation to Social Media Britain

BusinessTechnologie
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Social Media Through the Looking Glass Martin Thomas @crowdsurfing
Social Media Comes of Age?
A Market Matures ,[object Object],Gartner Hype Cycle
Growing Sophistication “ as social networks mature the individual platforms are beginning to demonstrate their core strengths & UK consumers are increasingly differentiating them” YouGov (Jul 11)
A Market Matures ,[object Object],Gartner Hype Cycle
Gimmicks Play Important Role ,[object Object],[object Object],[object Object]
… but Gimmicks Have Limitations ,[object Object],[object Object],[object Object]
Game Changers ,[object Object],[object Object],[object Object]
Game Changers ,[object Object],[object Object],[object Object],* McKinsey 2010 * McKinsey 2010
Game Changers ,[object Object],[object Object],[object Object],[object Object]
Organisational & Cultural Challenge ,[object Object],Real time problem solving  Real time expectations Instant access, instant response, instant gratification “living life through shortcuts” MTV “ The trouble with McDonald’s is it’s too bloody slow” ,[object Object]
Organisational & Cultural Challenge ,[object Object],Connected Consumer meets Disconnected Institution
“ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object],90% of public sector bodies restrict staff use of social media to some extent (Socitm 2010) 67% block access entirely (v. 20% in private sector) (Socitm 2010)
Summary ,[object Object],[object Object],www.crowdsurfing.net @crowdsurfing

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Gimmicks to Game Changers

  • 1. Social Media Through the Looking Glass Martin Thomas @crowdsurfing
  • 3.
  • 4. Growing Sophistication “ as social networks mature the individual platforms are beginning to demonstrate their core strengths & UK consumers are increasingly differentiating them” YouGov (Jul 11)
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  • 13. “ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
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