The Future of Parking for Parking Association of Australia Nov 12 2012

2. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com
craig@futuretrendsgroup.com
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4. People
Business Technology
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5. People
W
or
Sh k/L s
ift ife ife ce
L n
e
S ci
Acceleration
Business Globalised Technology
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6. Karl Fisch - TheFischBowl.blogspot.com
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9. Discuss with a Partner:
What Did You Find Most
Surprising in the Video
“Did You Know”?
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10. Up

11. Up

12. “If change is
happening on the
outside faster than
on the inside the
end is in sight.”
-Jack Welch
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13. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Sustainability W
or Speed & Size
Sh k/L s
ift ife ife ce
Marketing L n
e
ci Unbreakable
Megatrend S
Tech
Acceleration
Outrageous Business Globalised Technology Cloud
Outsourcing Computing
Experience CoIT
Management Innovation Robots Mobile
Coworking Imperative Rise Madness
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14. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Sustainability W
or Speed & Size
Sh k/L s
ift ife ife ce
Marketing L n
e
ci Unbreakable
Megatrend S
Tech
Acceleration
Outrageous Business Globalised Technology Cloud
Outsourcing Computing
Experience CoIT
Management Innovation Robots Mobile
Coworking Imperative Rise Madness
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15. Your mobile phone has
more computing power than
all of NASA in 1969.
http://www.flickr.com/photos/43533334@N07/5153726732

17. How Big is Mobile Today?
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18. How Big is Mobile Today?
7B People in the World
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19. How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
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20. How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
1B 3G/4G Subscribers
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21. Apple iPhone + iTouch + iPad Ramp –
The Likes of Which We Haven’t Seen Before
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
120
~120MM+
Mobile Internet
100 iPhone + iTouch + iPad
Launched 6/07
Desktop Internet
80
Subscribers (MM)
Netscape*
Launched 12/94
60
Mobile Internet
~32MM NTT docomo i-mode
40 Launched 6/99
Desktop Internet
20 ~27MM
AOL*
v 2.0 Launched 9/94
~9MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8
Data as of CQ3:10.

22. 380M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
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23. 380M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
Up

24. 468M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
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~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7

25. iPods Changed Media Industry iPhones Ramped Even
Faster iPad Growth (3x iPhone) Leaves “Siblings” in Dust
First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad
1,400
70,000
iPad
iPad
iPad iPhone
iPhone
iPhone iPod
iPod
iPod
20,000
1,200
60,000
Global Unit Shipments (000)
Global Unit Shipments (000)
1,000
50,000
15,000
800
40,000
10,000
600
30,000
400
20,000
5,000
200
10,000
000
000 1
11 2
22 3
33 4
44 5
55 6
6 7
7 8
8
Quarters After Launch
Quarters After Launch
Quarters After Launch
Source: Apple, as of CQ1:12 (8 quarters post iPad launch). 9
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27. Security Metering
Access
Control
Money
Body
Engines

28. “We can’t innovate as fast as the mobile industry.”
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31. Partner Questions:
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32. Partner Questions:
What’s your favorite smartphone app
and why?
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33. Partner Questions:
What’s your favorite smartphone app
and why?
Do you have a mobile strategy at
your organisation?
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34. Partner Questions:
What’s your favorite smartphone app
and why?
Do you have a mobile strategy at
your organisation?
What App would you like in your car
that you don’t have yet?
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35. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Sustainability W
or Speed & Size
Sh k/L s
ift ife ife ce
Marketing L n
e
ci Unbreakable
Megatrend S
Tech
Acceleration
Outrageous Business Globalised Technology Cloud
Outsourcing Computing
Experience CoIT
Management Innovation Robots Mobile
Coworking Imperative Rise Madness
Up

36. When was the Last Time
You Heard?
“I really love parking at
___________!”
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37. Have You Ever Heard?
“I really love getting my
car serviced at
___________!”
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38. Belinda Yabsley
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39. Mercedes-Benz Airport Express
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40. -Iven Frangi
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41. “Give them something they
can’t get anywhere else -
and they won’t go
anywhere else.”
-Iven Frangi
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42. What Did You Get at MBAE?
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43. What Did You Get at MBAE?
Free Parking!
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44. What Did You Get at MBAE?
Free Parking!
Great Coffee
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45. What Did You Get at MBAE?
Free Parking!
Great Coffee
Shuttle Service
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46. What Did You Get at MBAE?
Free Parking!
Great Coffee
Shuttle Service
Airline Check-in at Service Centre
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47. What Did You Get at MBAE?
Free Parking!
Great Coffee
Shuttle Service
Airline Check-in at Service Centre
Dry Cleaning Service
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48. What Did You Get at MBAE?
Free Parking!
Great Coffee
Shuttle Service
Airline Check-in at Service Centre
Dry Cleaning Service
Bookings: Restaurant, Theater, Sporting Event
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49. What Did You Get at MBAE?
Free Parking!
Great Coffee
Shuttle Service
Airline Check-in at Service Centre
Dry Cleaning Service
Bookings: Restaurant, Theater, Sporting Event
Gift Reminder Service and Gift Purchase
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50. What Did You Get at MBAE?
Free Parking!
Great Coffee
Shuttle Service
Airline Check-in at Service Centre
Dry Cleaning Service
Bookings: Restaurant, Theater, Sporting Event
Gift Reminder Service and Gift Purchase
Travel Agency: Eco-tourism & Cruise Specialist
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51. What Did You Get at MBAE?
Free Parking!
Great Coffee
Shuttle Service
Airline Check-in at Service Centre
Dry Cleaning Service
Bookings: Restaurant, Theater, Sporting Event
Gift Reminder Service and Gift Purchase
Travel Agency: Eco-tourism & Cruise Specialist
Access to Global Concierge Service 24/7/365
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52. What Did You Get at MBAE?
Free Parking!
Great Coffee
Shuttle Service
Airline Check-in at Service Centre
Dry Cleaning Service
Bookings: Restaurant, Theater, Sporting Event
Gift Reminder Service and Gift Purchase
Travel Agency: Eco-tourism & Cruise Specialist
Access to Global Concierge Service 24/7/365
And Everything above was a Profit Centre too!
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53. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Sustainability W
or Speed & Size
Sh k/L s
ift ife ife ce
Marketing L n
e
ci Unbreakable
Megatrend S
Tech
Acceleration
Outrageous Business Globalised Technology Cloud
Outsourcing Computing
Experience CoIT
Management Innovation Robots Mobile
Coworking Imperative Rise Madness
Up

54. South Korean Kids Get Robot Teachers
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55. Robotic Surgery Has Doubled in 5 Yrs
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60. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Sustainability W
or Speed & Size
Sh k/L s
ift ife ife ce
Marketing L n
e
ci Unbreakable
Megatrend S
Tech
Acceleration
Outrageous Business Globalised Technology Cloud
Outsourcing Computing
Experience CoIT
Management Innovation Robots Mobile
Coworking Imperative Rise Madness
Up

61. Sustainability Still Driving
Policy Regardless of
Economic Worries
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62. Congestion, Low Emissions, User Pay Models
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64. Policy Driving OEMs: “City Cars”
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69. Download Craig’s eBook:
QR Scan or  is.gd/think
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70. Craig’s Contest:
Win 1 Year of Mentoring
Worth $6,000
Text Me Your Name Now:
0413 23 83 13
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