From Knowledge Panels to carousels, the Google landscape has changed radically from the days of 10 blue links. Unfortunately, most of these changes are launched and studied in the US. See how Google's European feature landscape compares to the US, what's coming next, and how this should inform your search marketing strategy. Includes data on the UK, Poland, and Czech Republic.
(From Marketing Festival 2014, Brno, Czech Republic)
1. THE WORLD OF GOOGLE
US VS. EUROPE
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
9. 10,000 SEARCHES X 4 COUNTRIES
US
GOOGLE.COM CHICAGO
HARTFORD
PORTLAND
JACKSONVILLE SAN DIEGO
UK
GOOGLE.CO.UK BIRMINGHAM
HASTINGS
SHEFFIELD
LIVERPOOL
MANCHESTER
PL
GOOGLE.PL WARSAW
PLOCK
WROCLAW
LODZ
KRAKOW
CZ
GOOGLE.CZ PRAGUE
BRNO
OSTRAVA
PLZEN
LIBEREC
43. 1 COUNTRY X 3 PERSPECTIVES
US
GOOGLE.COM ENGLISH
US-BASED IPs
US CITIES
CZ
GOOGLE.CZ
ENGLISH
US-BASED IPs CZECH CITIES
CE
GOOGLE.CZ
CESKY*
US-BASED IPs
CZECH CITIES
PR
GOOGLE.CZ CESKY*
PRAGUE IP*
CZECH CITIES