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THE WORLD OF GOOGLE 
US VS. EUROPE 
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
10,000 SEARCHES X 4 COUNTRIES 
US 
GOOGLE.COM CHICAGO 
HARTFORD 
PORTLAND 
JACKSONVILLE SAN DIEGO 
UK 
GOOGLE.CO.UK BIRMINGHAM 
HASTINGS 
SHEFFIELD 
LIVERPOOL 
MANCHESTER 
PL 
GOOGLE.PL WARSAW 
PLOCK 
WROCLAW 
LODZ 
KRAKOW 
CZ 
GOOGLE.CZ PRAGUE 
BRNO 
OSTRAVA 
PLZEN 
LIBEREC
ROUND ONE RESULTS 
US/UK/PL/CZ
The World of Google: US Vs. Europe
ROUND 1: SITELINKS / 7-RESULT
The World of Google: US Vs. Europe
ROUND 1: IMAGE RESULTS
The World of Google: US Vs. Europe
ROUND 1: NEWS RESULTS
The World of Google: US Vs. Europe
ROUND 1: VIDEO THUMBNAILS
The World of Google: US Vs. Europe
ROUND 1: ”MEGA” VIDEOS
The World of Google: US Vs. Europe
ROUND 1: IN-DEPTH ARTICLES
The World of Google: US Vs. Europe
ROUND 1: REVIEW STARS
The World of Google: US Vs. Europe
ROUND 1: AUTHORSHIP*
The World of Google: US Vs. Europe
ROUND 1: KNOWLEDGE GRAPH
The World of Google: US Vs. Europe
ROUND 1: ANSWER BOXES
The World of Google: US Vs. Europe
ROUND 1: ANSWER BOX 2.0
The World of Google: US Vs. Europe
ROUND 1: KG CAROUSELS
The World of Google: US Vs. Europe
ROUND 1: LOCAL PACKS
The World of Google: US Vs. Europe
ROUND 1: LOCAL ONE-BOXES
The World of Google: US Vs. Europe
ROUND 1: LOCAL CAROUSELS
The World of Google: US Vs. Europe
ROUND 1: 10 BLUE LINKS
1 COUNTRY X 3 PERSPECTIVES 
US 
GOOGLE.COM ENGLISH 
US-BASED IPs 
US CITIES 
CZ 
GOOGLE.CZ 
ENGLISH 
US-BASED IPs CZECH CITIES 
CE 
GOOGLE.CZ 
CESKY* 
US-BASED IPs 
CZECH CITIES 
PR 
GOOGLE.CZ CESKY* 
PRAGUE IP* 
CZECH CITIES
ROUND TWO RESULTS 
US / CZ / CE / PR
The World of Google: US Vs. Europe
ROUND 2: SITELINKS / 7-RESULT
The World of Google: US Vs. Europe
ROUND 2: IMAGE RESULTS
The World of Google: US Vs. Europe
ROUND 2: NEWS RESULTS
The World of Google: US Vs. Europe
ROUND 2: VIDEO THUMBNAILS
The World of Google: US Vs. Europe
ROUND 2: ”MEGA” VIDEOS
The World of Google: US Vs. Europe
ROUND 2: IN-DEPTH ARTICLES
The World of Google: US Vs. Europe
ROUND 2: REVIEW STARS
The World of Google: US Vs. Europe
ROUND 2: AUTHORSHIP*
The World of Google: US Vs. Europe
ROUND 2: KNOWLEDGE GRAPH
The World of Google: US Vs. Europe
ROUND 2: ANSWER BOXES
The World of Google: US Vs. Europe
ROUND 2: ANSWER BOX 2.0
The World of Google: US Vs. Europe
ROUND 2: KG CAROUSELS
The World of Google: US Vs. Europe
ROUND 2: LOCAL PACKS
The World of Google: US Vs. Europe
ROUND 2: LOCAL ONE-BOXES
The World of Google: US Vs. Europe
ROUND 2: LOCAL CAROUSELS
The World of Google: US Vs. Europe
ROUND 2: 10 BLUE LINKS
WINNERS & LOSERS 
GAME RECAP
WINNER: IMAGES & VERTICALS
LOSER: IN-DEPTH ARTICLES
WINNER: KNOWLEDGE GRAPH
LOSER: ANSWER BOXES
WINNER: LOCAL ONE-BOXES
LOSER: LOCAL CAROUSELS
BONUS ROUND THREE 
EU VS. PIGEON
US PACK LOSS AFTER PIGEON
US PACK SIZES AFTER PIGEON
US PACK SIZES AFTER PIGEON
US VS. EUROPE 7-PACK DENSITY
US VS. CZECH 7-PACK DENSITY
BONUS ROUND FOUR 
TLD FACE-OFF
TOP FIVE TLDS IN US RESULTS
TOP FIVE TLDS IN UK RESULTS
TOP FIVE TLDS IN PL RESULTS
TOP FIVE TLDS IN CZ RESULTS
The World of Google: US Vs. Europe
TOP FIVE TLDS IN CZ-CE RESULTS
TOP FIVE TLDS IN CZ-PR RESULTS
SNEAK PEEK AT 2015 
GAME PREVIEW
http://mz.cm/pigeon
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
GOOGLE’S “IN THE NEWS” UPDATE
http://mz.cm/inthenews
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
The World of Google: US Vs. Europe
TIME IS YOUR SEO ADVANTAGE
peter@moz.com • @dr_pete 
THANKS FOR WATCHING!

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The World of Google: US Vs. Europe