1. Mobile Branding
Why you should care, What it is, What you can do
Crystal Anderson
SEER Interactive
www.SEERInteractive.com

2. 30 Second Background:
• Spearhead PPC Team at SEER Interactive
– AdWords & adCenter Qualified Company
– PPC, SEO, Analytics
• Began PPC career in 2006
– SEO, Media, Analytics & Biz Dev Background
• International Experience in B2B, B2C,
E-comm PPC Accounts & budgets from a
few thousands to six figures
This is Hoagie. He’s made me
miss a few recent #PPCchats

3. Why Care About
Mobile Branding?

4. “Insight Express research shows that mobile
campaigns offer an average 14% increase in
brand favorability and 21% increase in
purchase intent.” - Google

5. What Is It?

6. It’s Search It’s Display

7. It’s Tying Online &
Offline Branding
Together

8. Great, What Does
That Mean?

9. What You Should Think About:
What messaging do you use offline & can you
use it (or variation of) for PPC efforts?
What is the goal?
Think outside the world of AdWords
Admob options

10. What’s The Point of
Mobile Branding?

11. It’s About Creating Awareness
Who Is your audience?
Where are they?
How are they using their Mobile
devices?
How can you reach them?

12. Banner Ads

13. It’s About Engagement
How do you engage prospective
customers with your Brand?
Is it a video?
Is it an expandable banner?
Is it within a Mobile game?

14. Click to Video

15. Expandable Banners

16. It’s About Interaction
How do you get prospective customers
to interact with your Brand?
What is a meaningful interaction?

17. Click to App

18. Click to Landing Page & to Call

19. It’s About Creating an
Experience
What impression of your Brand do you
want to leave?

20. Video Interstitials

21. Thank you!
Ask Me Anything, Anytime:
• Twitter: @Crystala
• Email: crystala@seerinteractive.com