Market yourself to get the next job, the next client, the next promotion.

1. Personal Branding
Programme

2. Why have a Personal Brand?
As a “job for life” has become a thing of the distant past, we are all under constant
pressure to make a great impression, make people remember us (and for the right
reasons!) and succeeding at whatever we set out to achieve.
The key to success The Process
Many learn the hard way that doing a great, or even During the two half day sessions, you and I work
an outstanding, job is often not enough to get through the steps to creating your personal brand:
noticed, to get promoted. So, what is about those who
do get the promotions and the exciting new jobs? l Understand your current brand
l Develop your new brand and brand statement
More often than not, it is their ability to not only do a l Put your new brand to work
great job, but make sure that the right people know l Maintain it and build your profile
what they did. Visibility, confidence, charisma – not
randomly, but as a well planned and executed First we understand how you currently present
campaign. The most successful will get others to do yourself and how others perceive you. We then look
their publicity for them! at what your goals are, your opportunities and how
you should present yourself to realise those. Having
It’s also about being true to yourself – who you are, clearly put together your strengths and unique
what you want from life. selling points, we develop your personal brand
statement and key messages, which then become
This course will take you through the process of
the foundation of your personal brand. Finally, we
understanding your current brand, developing your
develop a plan to communicate your brand and raise
new brand and personal plan and the steps to put in
your profile.
place to realise and maintain it. It involves some soul
searching and total honesty, but the results will be The sessions are one-to-one, all content and
worth the effort. discussion remain completely confidential. After the
second session, we will send you a report capturing
your personal brand and your profile plan.
Your Coach
Claire Scaramanga is an MBA qualified marketing
consultant, executive coach and trainer with over 20
years' experience within blue chip companies and
leading marketing agencies. Claire is a licensed NLP
Business Master Practitioner and holds the Newcastle
College Advanced Diploma in Performance Coaching.
Claire specialises in developing people in business,
A brand for a company through one-to-one coaching, facilitating workshops
is like a reputation for and conferences, or bespoke training. Claire has
a person. You earn trained partners and senior executives from law firms,
reputation by trying to international banks and the BBC, and is coach to
directors in international organisations such as T-
do hard things well. Mobile and Northern Trust.
Jeff Bezos, Amazon Claire also runs Scaramanga Marketing Ltd, a
marketing and sales strategy consultancy where she
specialises in creating successful sales and marketing
strategies for T-Mobile, DEFRA, BT, Fujitsu, Nortel
Networks and YourDay at Alton Towers.

3. Scaramanga Marketing Limited
PO Box 2928 Coulsdon CR5 1XW
0870 241 8193
mail@scaramanga.uk.com
www.scaramanga.uk.com