This presentation provides you with tips on how to and how not to copywrite effectively for your parish website.

1. CARIBBEAN SCHOOL FOR CATHOLIC
COMMUNICATIONS
NEW MEDIA WORKSHOP 2012
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2. What is copywriting?
Copywriting is in the first instance the
creative process of conceptualising
advertisements and marketing devices
such as events and other platforms
promoting brands or services.
http://www.copywriters.co.za/what-is-copywriting.html
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3. St. Anthony’s R.C. Parish,
Erin
In order to illustrate the “do not's” of
copywriting, this presentation opted to
use the parish website of St. Anthony’s
in Erin. Their website demonstrates
what can go wrong when copywriting is
not effectively done.
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4. Background draws attention to one area on
page; colours (text & background) are too
similar
Font is hard on the eyes: too
small and wrong style
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5. Colour Scheme is too bright and
clashes with the background image
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6. FACEBOOK
Plugin
not attractive
and
captivating
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7. Homepage is
too wordy
and the
layout is
busy
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8. There is a need for better graphics
and graphic transitions
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9. Needs interaction; better placement
of social media links
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10. White space should be better managed
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11. Other Problems
• Social Media Links need to be located
at a different point on the website;
• The language used does not capture
the audience and headlines are not
catchy;
• Information under tabs need to reflect
topic .
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13. St. Peter’s R.C. Parish,
Pointe-A-Pierre
To illustrate how to effectively
copywrite on your website, this
presentation used St. Peter’s parish to
show how copywriting is important in
the presentation of your website.
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14. Page title - first thing that any visitor will
see , so it should be innovative
Make your text links look the same
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15. Head tags – must relate to specific
subjects within your site
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16. Use bulleting, numbering, emboldened
text to break up large chunks of
information
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17. Use plenty of subheads to lead your visitor
through the key points
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18. FACEBOOK Plugin is
Attractive, neat and captivating
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19. Now that you know how to
effectively copywrite, visit CSCC’s
fan page on FACEBOOK
(https://www.facebook.com/cscctt) and
leave a comment.

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