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Dynamisierung von Pricingprozessen
- 4. Vorherrschende Preisgestaltungsmethoden…
prudsys Anwendertage 2011
Leipzig | 21.06.2011
Chris&an Schieder | TU Chemnitz
Dynamisierung von Preisgestaltungsprozessen 4
Methode I
Methode II
𝑝(𝑥)=π ∗
𝑝(𝑥)=∑( 𝑃↓𝑒𝑘↑+ , 𝑅↓𝑙↑− , 𝑆↓𝑙↑− , 𝐾↓𝑏↑+ , 𝐾↓ℎ↑+ , 𝐾↓𝑙↑+ , 𝐺↓↑
+ ,
𝑆↓𝑘↑+ , 𝑃↓𝑣↑+ , 𝑅↓𝑘↑+ , 𝑈 𝑆𝑡↓↑+ )
Methode III
- 14. Quellen und Literaturhinweise
Baker, R. J. (2010). Implemen'ng Value Pricing: A Radical Business Model for Professional Firms (Wiley Professional Advisory
Services) (p. 365). Wiley.
Baker, W. L., Marn, M. V., & Zawada, C. C. (2010). The Price Advantage (Wiley Finance) (p. 384). Wiley.
Brunken, I.P. (2006). Professionelles Pricing – Mehr Gewinn durch op'miertes Umsatzmanagement, Business Breakfast
Vortragsskript, Roland Berger, Wien. hWp://www.rolandberger.at/media/pdf/rb_press/
Roland_Berger_pricing_ho_20060926.pdf (Abruf 25.05.2011).
Elmaghraby, W., & Keskinocak, P. (2003). Dynamic Pricing in the Presence of Inventory Considera&ons: Research Overview,
Current Prac&ces, and Future Direc&ons. Management Science, 49(10), 1287-1309. doi: 10.1287/mnsc.49.10.1287.17315.
Dolan, R. J., & Simon, H. (1997). Power Pricing: How Managing Price Transforms the BoMom Line (p. 384). The Free Press.
Raju, J., & Zhang, Z. J. (2010). Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innova'on for Profitability
(p. 224). Pearson Pren&ce Hall.
Schuppar, B. (2006). Preismanagement. Wiesbaden: DUV. doi: 10.1007/978-3-8350-9223-5.
Shoemaker, S. (2003). The future of pricing in services. Journal of Revenue and Pricing Management, 2(3), 271-279.
Sodhi, M. S., & Sodhi, N. S. (2007). Six Sigma Pricing: Improving Pricing Opera'ons to Increase Profits (p. 288). FT Press.
prudsys Anwendertage 2011
Leipzig | 21.06.2011
Chris&an Schieder | TU Chemnitz
Dynamisierung von Preisgestaltungsprozessen 14