Think the next hot Internet company has to come from Silicon Valley? Think again… with the level of engineering talent in Russia and the global distribution opportunities, there’s no reason you can’t build it. Chat Roulette, Cut the Rope and LogMeIn are great examples of homegrown worldwide hit products. Don’t think me-too, think about the next great technology. Learn about the important drivers of successful Internet products: design, data, and distribution. Chris Schultz, Peter Bodenheimer and the Flatstack team talk about what they look for when investing in startups and what can help drive your success.

1. How to compete with
Silicon Valley from Russia
Как конкурировать с Силиконовой долиной из России
DESIGN. DATA. DISTRIBUTION. *
* lifted from Dave McClure’s 500 Startups

2. Chris Schultz Peter Bodenheimer
@cschultz @pbodenheimer
We love startups! Мы любим стартапы!

3. Silicon Valley Silicon Valley
The accelerator / incubator ecosystem
Boulder, Boston, NY, Seattle New Orleans
plus many
more
London, Berlin, Tel Aviv, Prague, Barcelona

4. There are two schools of thought:
1. you should be in Silicon Valley
2. you can create a successful startup anywhere

5. Silicon Valley
1.
“ The difference between cities is a matter of
degree. And if, as nearly everyone who
knows agrees, startups are better off in
Silicon Valley than Boston, then they're
better off in Silicon Valley than
everywhere else too.
- Paul Graham
Y Combinator

6. 2.
“ We travel by planes, trains, and automobiles to the
most exciting international startup scenes with the
sole mission of uniting geeks and exploring
cross-border opportunities. The result: a
lifelong bond with fellow travelers, a wealth of new
friends and business contacts in exploding technology
markets, and a stronger appreciation for the cultural
and economic ties that bind us globally.
- Dave McClure
500 Startups &
Geeks on a Plane

7. 5 components of a successful startup ecosystem
1. Long View – a 20 year timeline
2. Entrepreneurial Leaders – it must be led by entrepreneurs –
cannot be led by government, non-profits, big companies,VCs, lawyers,
accountants, economic development, universities
3. Fresh Meat - need new talent all the time – college graduates &
people moving in
4. Engaging Activities – engage the entrepreneurial community
from top to bottom – startup to serial entrepreneurs – get all involved
5. Repeat – must have a rhythm, must have a beat that last through
economic cycles
- Brad Feld
Foundry Group &
TechStars

8. What Silicon Valley has...
• Access to Capital
• Talent
• Experienced Entrepreneurs
• Culture of Accepting Failure
• Big Dreams

9. Silicon Valley
“ Wufoo was based in Tampa and they
succeeded. But the Wufoos are
exceptionally disciplined.
- Paul Graham
Y Combinator

10. If these guys succeeded outside the Valley, so can you.
Chicago
Moscow
Finland Budapest

11. What matters?
DESIGN. DATA. DISTRIBUTION. *
* perspective from Dave McClure’s 500 Startups

12. DESIGN. DATA. DISTRIBUTION. *
Great design is a
competitive advantage.

13. DESIGN. DATA. DISTRIBUTION. *
The web is exploding with data.
Leverage it to win.
Opportunities in:
• storage
• e-commerce
• advertising
• social
all leveraging the data-driven web

14. DESIGN. DATA. DISTRIBUTION.
If no-one knows about your app,
does it exist?
3 core distribution strategies
• SEO
• Paid Advertising
• Virality

15. The bottom line.
If we can do it in New Orleans,
you can build a startup ecosystem in Kazan.

16. Chris Schultz Peter Bodenheimer
@cschultz @pbodenheimer
Stay in touch! Будь в курсе!
2012 applications
We’re hiring! open in December.
www.flatsoft.com www.launchpadignition.com