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STARTUP SCHOOL
                               Chris Schultz - November 13, 2008




Monday, November 17, 2008                                          1
504ward


                 december 4th

                 executive summary - 3 pages

                 video - 54 sec

                 (plus a little more work and a little luck) = $100,000




Monday, November 17, 2008                                                 2
504ward


                 you must be a sustainable business

                 you must prove how you retain the 23 - 34 year old
                 demographic

                 the competition is not about attracting new people but
                 about the retain the people currently in New Orleans




Monday, November 17, 2008                                                 3
My Startup NOLAstory




         2002                      Katrina         2008



Monday, November 17, 2008                                 4
My Startup NOLAstory




                     Hello?


         2002                      Katrina         2008



Monday, November 17, 2008                                 4
My Startup NOLAstory



                                    Kapow!

                     Hello?


         2002                      Katrina         2008



Monday, November 17, 2008                                 4
My Startup NOLAstory

                                                   Wow :)




                                    Kapow!

                     Hello?


         2002                      Katrina          2008



Monday, November 17, 2008                                   4
What’s your big idea?


                            sustainable vs. high growth




Monday, November 17, 2008                                 5
What’s your business?


                              product vs. service




Monday, November 17, 2008                           6
Who do ya got?


                             talent & team




Monday, November 17, 2008                    7
Do you get it?

                               transparency
                                                          authenticity


                      conversation               social good


                                     connectedness
                                                                  human




Monday, November 17, 2008                                                 8
How do you make money?

                            recurring revenue streams
                                                             advertising


                    fee for service
                                                  subscription fees


                                multiple rev streams
                                                                commissions




Monday, November 17, 2008                                                     9
What’s happening here now?

                            cultural economy
                        social entrepreneurship
                                 green
                                 tech
                                  film




Monday, November 17, 2008                         10
What’s happening here now?

                            cultural economy
                        social entrepreneurship   oil & gas
                                 green              port
                                 tech             tourism
                                  film




Monday, November 17, 2008                                     10
Where’s your market?




Monday, November 17, 2008                          11
Where’s your market?
                                    New Orleans




Monday, November 17, 2008                          11
Where’s your market?
                                    New Orleans




                                  Louisiana




Monday, November 17, 2008                          11
Where’s your market?
                                    New Orleans




                                  Louisiana

                                  USA

Monday, November 17, 2008                          11
Where’s your market?
                                    New Orleans




                                  Louisiana

                                  USA
                  World
Monday, November 17, 2008                          11
Why do you exist in NOLA?




Monday, November 17, 2008                        12
Why do you exist in NOLA?


                        what happens with the next Katrina




Monday, November 17, 2008                                    12
STARTUP SCHOOL
                               Chris Schultz - November 13, 2008




Monday, November 17, 2008                                          13

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Startup School Notes on Sustainability and Markets

  • 1. STARTUP SCHOOL Chris Schultz - November 13, 2008 Monday, November 17, 2008 1
  • 2. 504ward december 4th executive summary - 3 pages video - 54 sec (plus a little more work and a little luck) = $100,000 Monday, November 17, 2008 2
  • 3. 504ward you must be a sustainable business you must prove how you retain the 23 - 34 year old demographic the competition is not about attracting new people but about the retain the people currently in New Orleans Monday, November 17, 2008 3
  • 4. My Startup NOLAstory 2002 Katrina 2008 Monday, November 17, 2008 4
  • 5. My Startup NOLAstory Hello? 2002 Katrina 2008 Monday, November 17, 2008 4
  • 6. My Startup NOLAstory Kapow! Hello? 2002 Katrina 2008 Monday, November 17, 2008 4
  • 7. My Startup NOLAstory Wow :) Kapow! Hello? 2002 Katrina 2008 Monday, November 17, 2008 4
  • 8. What’s your big idea? sustainable vs. high growth Monday, November 17, 2008 5
  • 9. What’s your business? product vs. service Monday, November 17, 2008 6
  • 10. Who do ya got? talent & team Monday, November 17, 2008 7
  • 11. Do you get it? transparency authenticity conversation social good connectedness human Monday, November 17, 2008 8
  • 12. How do you make money? recurring revenue streams advertising fee for service subscription fees multiple rev streams commissions Monday, November 17, 2008 9
  • 13. What’s happening here now? cultural economy social entrepreneurship green tech film Monday, November 17, 2008 10
  • 14. What’s happening here now? cultural economy social entrepreneurship oil & gas green port tech tourism film Monday, November 17, 2008 10
  • 15. Where’s your market? Monday, November 17, 2008 11
  • 16. Where’s your market? New Orleans Monday, November 17, 2008 11
  • 17. Where’s your market? New Orleans Louisiana Monday, November 17, 2008 11
  • 18. Where’s your market? New Orleans Louisiana USA Monday, November 17, 2008 11
  • 19. Where’s your market? New Orleans Louisiana USA World Monday, November 17, 2008 11
  • 20. Why do you exist in NOLA? Monday, November 17, 2008 12
  • 21. Why do you exist in NOLA? what happens with the next Katrina Monday, November 17, 2008 12
  • 22. STARTUP SCHOOL Chris Schultz - November 13, 2008 Monday, November 17, 2008 13