Blast, Drip, and Nurture Automated Marketing

Have a contact list and want to send email messages.
Have heard of email automation, but don’t
understand how it can work for you.
Have a subscription to email-automation software and
need to gain a consistent return on your investment.
Are confused about the difference between blast
email, drip email, and nurture email.
Need outside help in developing and deploying an
email strategy.
SPIDER TRAINERS CAN HELP
If any of these describe you, Spider Trainers can
help. We are marketing-automation architects and
we will analyze your need and create a campaign for
you that will ensure your return on your email-
automation software investment — even when
you’re feeling the pinch of full workloads and too-
few resources.
Spider Trainers is a network of more than 80 experts in
email development, web development, search-engine
optimization, analytics, graphic design, ad creation,
multimedia creation, social-media postings, writing,
and editing. We bring all of these disparate talents to
bear on your project, to ensure that every functional
requirement is met with the expertise it requires.
Our publications are designed to help you identify
need, understand the topic, and enable you to
engage in development discussion. While we may be
guilty of giving too much information, we know that
the empowered and informed client is the successful
client. We hope this guide does that for you.
We look forward to learning more about your needs.
Please contact us at 651 702 3793 or
cmeyer@spidertrainers.com.
YOU SHOULD READ THIS GUIDE IF:
©2013 SPIDER TRAINERS

INTRODUCTION..............................................1
KEYPHRASES ...................................................2
EMAIL MARKETING.........................................3
EMAIL AUTOMATION...........................................3
PROFILING.............................................................4
CONTENT TYPE ....................................................4
PROSPECT TYPE....................................................5
STAGE ....................................................................5
BLAST.....................................................................6
TRIGGERED MARKETING...................................7
DRIP........................................................................7
SOCIAL MEDIA ....................................................9
NURTURE ...............................................................9
SCHEMA...............................................................11
COMBINING DRIP AND NURTURE....................13
TABLE OF CONTENTS
PAGE 3

By most accounts, marketing automation is the
greatest thing since… well, since email marketing.
The ability to qualify leads and build demand in a
fully automated workflow frees us marketers from the
high-pressure requirements of constant writing,
email development, and deployment tasks.
It also enables us to more appropriately personalize
content and send messages that are both timely and
relevant. In this guide, we define the differences
between email blasts, drip emails, and nurture emails
and how you can use your automated-marketing
solution to subjugate these tasks.
INTRODUCTION
PAGE 1

auto-responder email
blast email
closed-loop marketing
cross-media marketing
drip campaigns
drip email
drip marketing
email automation
email marketing
email program
email strategies
how-to email marketing
internet marketing
just-in-time marketing
leads
marketing by email
marketing strategy
multi-channel marketing
multi-touch marketing
multi-vehicle marketing
nurture campaigns
nurture email
nurture marketing
prospects
subscribers
transactional email
triggered events
triggered marketing
KEYPHRASES
PAGE 2

Email marketing is the process of sending a
commercial message to:
Prospects — to determine their fitness as a•
lead.
Leads — to educate or engage them for the•
purpose of converting them to customers.
Subscribers — to keep your company top of•
mind when they become ready to enter the
purchasing funnel.
Customers — to dispel buyer’s remorse and•
impart information to promote customer
loyalty.
All commercial marketing emails can be categorized as
one of three types: blast, drip, and nurture. Each of the
types has a different purpose and can be used
independently or collaboratively. Let’s first get the
definitions out of the way:
Blast email. A single email commonly
used by marketers to announce
advertisements or promotions to the
majority or entire customer list. Also
known as a single-event email, mass email, bulk email.
EMAIL AUTOMATION
Drip email. A series of email messages
geared toward education, branding, or
positioning of a product to prospects or
leads that have subscribed and
requested information. Drip marketing is typically
ongoing and generalized messaging.
Nurture email. A series of email
messages sent to specific recipients
based upon their previous actions or
interactions and their place in the
buying cycle. With a nurturing campaign, marketing
EMAIL MARKETING
PAGE 3

©2013 SPIDERTRAINERS
works closely with sales to understand the buying
cycle (sales funnel) and thus, digitally provide the right
information at the right time. Also known as closed-
loop, just-in-time, or transactional marketing.
PROFILING
The most-successful campaigns are those that are
relevant; campaigns with a focus on the recipient’s
individual needs, pain points, desires, stage in the
sales funnel, and more. In order to start your
campaign with relevant content, it’s best if you first
build persona profiles. There are online tools such as
these two for B2B and B2C profiling, but you can
continue to collect data throughout the campaign.
As events are launched and you begin to collect
information, these early responders can be segmented
off into buckets with others to join as their profile
becomes partially or more complete. In the first stages
of your campaign, focus on learning what types of
prospects you have and then try to determine where
they are in the sales funnel. Accomplish both by
offering links and content that discloses interest when
the recipient clicks. Creativity goes a long way in this
phase as you determine what type of text, graphics,
and marketing content will give you the information
you need.
CONTENT TYPE
Whether you choose to blast, drip, or nurture, there
are four types of content. Use these content types to
elicit different responses from your audience that will
help you to evaluate their stage in sales funnel:
Viral/emotional state. Appeal to your prospects’
emotions and provide content that shows you
understand their needs, goals, and pain points.
Discussion. Engage the subscriber with opportunities
to comment, complete surveys, and provide feedback.
Your requests for discussion should start small but can
grow as their commitment to the engagement
increases.
Lead. Offer high-value content such as white papers,
training videos, trials, and eBooks to lead them
through the sales funnel. As the recipient completes
forms on gated content, you will gain clear indicators
of their area of interest and level of interest.
Figure 1.1. Blast, drip, and nurture campaigns have different
purposes, but they are not exclusive in target audience or
messaging. You may choose to announce a special event as a
one-off email blast to your subscribers, but also include the same
message as part of your drip campaign.

Sales. Provide clear, concise paths for purchasing or
becoming a customer.
PROSPECT TYPE
In order to create emails that specifically address the
needs of your audience, you must first understand
what type of prospect each represents. Sometimes
you know this information at the onset, but more
likely, this is information that you need to glean.
Triggered marketing enables this discovery and with
that comes the ability to provide answers to
individuals in a relevant and timely manner. The
types of prospects are as follows:
Most aware. Prospect knows your product, and only
needs to know the offer.
Product aware. Prospect knows what you sell, but isn’t
sure it’s the right product for her/his needs.
Solution aware. Prospect knows the result [s]he
needs, but is not sure that your product addresses
these needs.
Problem aware. Prospect senses [s]he has a problem,
but is not aware that a solution exists.
Completely unaware. Prospect has no knowledge of
product or solutions, but has an opinion.
STAGE
Assuming that you know your types of prospects or
are deploying a campaign designed to disclose this
information, you must also know where the prospect
is in the sales funnel. There are many variations on
the funnel, but broadly speaking, you should be able
to stage your prospects, leads, and subscribers in a
sales funnel that looks like this:
Awareness
Interest
Consideration
Intent
Evaluation
Purchase
Regardless of which stage, type of prospect, or
content, remember to focus on the customer. They do
not care about your super great company,
unparalleled staff, or cutting-edge technology; they
care about themselves. Talk about benefits, not
features and then choose to blast, drip, or nurture.
Figure 1.2. Over the last decade, the
marketing and sales funnel has changed
appreciably. Stages have shifted from
sales to marketing as the more of the
process is done on the web and before
engaging with the company.

BLAST
Email blasts often offer a short-term promotion or
make an announcement. These differ from a single
business emails in that the campaign is sent en
masse to the subscriber list. Though a blast email is
called a single-event email, there are typically
multiple components, which may include the
launch email, auto-responder emails, forms,
landing pages, and more. Since there are multiple
components, it is considered a campaign, whereas
a single-event email without additional
components is just that, an email.
Single-event and multi-event (triggered) emails can
also be promoted across multiple channels
simultaneously, and whether you call this mix multi-
touch, multi-channel, multi-vehicle, or cross-media
marketing, it is a strategy that harnesses the
combined strength of multiple marketing vehicles to
make the message more memorable and give it an
extended reach.
There are copious opinions on email best practices,
and regardless to which words of wisdom you
subscribe, email blasts do tend to offer you the most
flexibility in design. For instance, when sending a
nurturing email, you might offer a gated white paper
download. That means that you require them to fill out
a form in order to receive the white paper. Best
practices suggest that you have no other calls to
action or links — no links to your social accounts, no
links to other offers, and maybe not even a link to your
website. The idea is to focus the recipient on one task,
and one task only: complete the form to receive the
white paper. If the recipient completes the form, you
have not only collected the data from the form, but
have learned something about their interest and this
becomes the trigger for the next event in the nurture
campaign.
With an email blast, you might very well have half a
dozen links, or more. In some cases, the purpose of
this email is to offer several interesting topics, tracking
who clicks what, dropping them into an appropriate
bucket (list segment), and then firing off a series of
drip or nurture emails.
PAGE 6
?! Researchers estimate that United States firms
alone spent US $1.51 billion on email marketing
in 2011 and will grow to $2.468 billion by 2016.
?! 76% of small businesses state that their ideal
marketing mix is a combination of print and
digital communications.
— Pitney Bowes
Figure 1.3. In this email blast
for Sheally Insurance Group,
there are many links: the
logo links to their home
page, the main menu at the
top links to individual pages
at their site, the company
name text links to their
website, the social icons link
to their account, and the
email address is a clickable
link that launches the
recipient’s email app.

TRIGGERED MARKETING
Defining parameters and constructing triggered
campaigns is no small undertaking. Though similar in
structure to single-event blast campaigns, a
triggered campaign may have dozens or even
hundreds of trigger-based activities that you must
consider and address — especially given that most
triggered campaigns are designed to last several
months or even a year. Over the span of the entire
event, triggered campaigns will require less effort
than a string of blast emails, but there is an up-front
overhead in both time and resources that must be
considered. This overhead is mitigated as you
benefit from technological advancements in email-
automation software that reduces downstream
expenses.
DRIP
Drip marketing is a term that is used to describe a
series of pre-designed emails sent on a
predetermined schedule geared toward education,
branding, positioning, or selling of your product
to your subscribers. Drip marketing emails are
distributed to a broad audience; lead-nurturing
emails are distributed to a specific segment.
Knowing when to choose a drip campaign and when
to choose a nurture campaign is usually an easy
decision, but sometimes the answer is both.
Broadly defined, there are three drip-marketing
triggers from which to choose:
Anchor date. Set events to occur on days before and
after a specific date, such as product-launch dates.
Calendar. Set events to launch on specific dates, such
as holidays.
Duration. Set events to launch based upon when the
prospect entered the campaign.
You likely have a number of examples of drip-
campaign emails in your inbox right now. Each week
(or more or less often), you receive a standard email
describing that week’s message from a company to
whom you have subscribed. All subscribers get the
same message, and that message typically has little or
no personalization, though there is no reason you
cannot personalize extensively.
Figure 1.4. As an example, in a simple drip campaign you begin
with a new lead that has subscribed and upon joining the list
they will receive a weekly email of in-store sale events (B2C) or
perhaps a weekly announcement of industry news (B2B).
?! Drip-irrigation systems are used in agriculture to
water plants through a slow, constant drip
(rather than flooding or sprinkling) and the root of
the term drip marketing.

Many companies, even marketing-automation
companies, use the terms drip and nurture
interchangeably, but these two campaign styles have
different purposes and different design approaches.
Drip events do not usually promote gated content.
Forms (gate content) are used to gather information
about the lead in order to convert them to a customer
and this is a nurturing function. Gated content,
however, can be used in a blast email to attract
prospects as subscribers that will receive a drip
campaign or as customers.
Include the content — news article, press
announcement, discount code, or the like — within the
email and without the need to complete a form to
access the content. In your drip email, there also might
be many links, such as links to social accounts, the
website, direct contact, and more. Depending upon
which (if any) of these links are clicked, we might drop
their name into a new bucket (list segment) in order to
send them more content in line with the link they
clicked. We refer to the drip campaign as the passive
engagement and the nurture as the active
engagement.
In other words, we expect clicks in the drip campaign
only as the recipient actively pursues information
beyond that included in the email, and thus, indicates
advancement in their interest level and sales readiness.
We consider this a signal that they now need to be
nurtured. We move their name into the nurture-
campaign bucket or segment and begin providing
gated, higher-value content.
All events within a drip campaign should be consistent
in design and branding. The text and imagery can
change, of course, but by choosing and sticking with a
structure that displays the preheader, header with
logo, body, and footer in the same place from email to
email, the recipients will recognize your content and
be less likely to forget that they have subscribed.
As a best practice, keep an eye to content in your drip
campaign. These emails should be approximately 80%
content and 20% pitch. Start your campaign with three
or four email messages of purely helpful content and
Figure 1.5. If you subscribe to
the Municipal Insider list, you
will receive a monthly email
with reminders, offers,
promotions, and other
information targeting the
municipal employee.

without a pitch and then drop in sales information or a
link to connect with a sales person.
SOCIAL MEDIA
Social-media postings are classified drip marketing
as well. In the same way you send email on a
particular schedule, you send social-media postings
with the same goal and same type of audience.
Once a social follower subscribes, they are declaring
additional interest and at that point they can be
dropped into a drip email campaign and as
additional interest is declared, advanced to a nurture
campaign.
Drip campaigns and nurture campaigns are not limited
to email, though it is the first thought that comes to
mind for most of us. Let us not forget the importance
of print and, when and for whom it’s appropriate,
integrate this vehicle into our triggered campaigns.
Having said that, while postcards, brochures, and
other offline content can be valuable components to
triggered campaigns, those types of events can also
be more expensive and more difficult to track, but not
impossible. For more information on the topic, refer to
the Spider Trainers’ eBook, The Power of Print (in
Marketing).
NURTURE
With email automation you can now be in front of
the prospect with the right offer at a time — a time
that is most relevant to them rather than when most
convenient for you. When you enhance your
campaigns with segmentation of explicit and implicit
data and personalization, you will make a marked
difference in:
• Response rates
• Cross-sell and up-sell activity
• Relevance of messages and offers
• Timeliness of delivery
Nurturing emails are sent to specific prospects or
leads based upon their previous actions or
interactions and their place in the buying cycle.
Since emails are sent based upon an action, they are
also known as transactional emails, such as an order-
confirmation email after they make a purchase, that
convey information regarding the action that triggered
it. These types of emails have higher open rates
PAGE 9
Figure 1.6. In a blast email, you have a lot of flexibility for design
and it’s not necessary that they match from campaign to
campaign. With drip marketing, however, it’s more important to
stay consistent. In this example of a drip campaign theme, we
swap out the main image and the text each month for the
webcast series, but the structure, preheader, header, button
style, font style, and footer remain the same.

(51.3% compared to 36.6% for email newsletters) and
thus, provide the perfect canvas for introducing new
topics or advancing the relationship by anticipating
and answering questions or cross- or up-selling
products or services. While there are many types of
triggered events, we categorize them as:
Transactional triggers. This type of triggered event is
based upon a client’s action, such as making a
purchase or submitting a form. This action can also
trigger an auto-response message, for example a
thank you for your order or thank you for submitting
our contact form. The follow-up response is an ideal
opportunity to not just confirm their action but also to
provide additional links and information and address
buyer’s remorse or extend their engagement with your
campaign, social-media accounts, content, or website.
Recurring triggers. This type of event is designed to
launch based upon what you know about the
recipient, such as birthday, anniversary, or last visit and
is often referred to as a loyalty campaign because you
are remembering something of importance to your
lead and this is shown to build loyalty.
Threshold triggers. This type of event is triggered
when the recipient reaches some type of threshold, for
example: flying a million miles, buying $100 worth of
goods, or other action for which you can provide
tracking and measurement.
Regardless of the type of trigger, your nurture emails
should follow a logical progression and one that
guides the prospect or lead through the purchase
funnel. It’s much easier for your sales team to close a
sale when the prospect has been reading your
nurturing emails and when you can show this
information to the sales team through analytics and
lead scoring. If a prospect is opening your emails, this
is a good indicator that they are engaged with your
company or product.
Both drip marketing and nurture marketing are ideal
when you need to stay in contact with prospects over
long periods of time — especially if your company has
extended buying cycles. Deciding whether you should
use drip or nurture, or a combination of the two, will
be based upon on your campaign goals and the return
on investment you are seeking.
Figure 1.7. With a nurture campaign, you start with a segment of
your list, such as those who have downloaded a price list, send
an email, wait for engagement, and then send an auto-
responder or triggered email based upon their action or
interaction with the email.

The key to success with a nurture campaign is in the
segmentation and tracking. When someone engages
with your campaign, shuttle them off to a bucket with
others who have interacted similarly and provide them
future content that advances their knowledge on the
topic in which they have shown interest. You can
augment their behavior information (implicit data),
with demographics and firmographics (explicit data)
that you can collect over time using progressive
profiling.
SCHEMA
Drip and nurturing campaigns are complex creations
but approaching them methodically does help.
Though your marketing-automation software likely
has a robust engine for building the campaign,
we’ve found that for campaigns spanning a year or
more, the best approach is a rough one. Take the
time to create a rough draft and run it past the sales
team. With nurture campaigns, they are your best
assets for developing the process for converting a
prospect to a lead, a lead to a subscriber, and a
subscriber to a customer — or whatever form your
conversion path takes.
If you are building an annual campaign, start with a
single-month schema. With the monthly schema in
hand, work then to drill down to create a weekly
schema, and if necessary, a daily schema.
When drafting your schema, like the one in figure 1.8,
you’ll find that your sales team is a great resource for
helping you to map out your nurturing approach.
Launch emails, as shown in our example, might be an
initial offer and each week thereafter, the email will
contain escalating reminders. The final email might be
a last-chance reminder. If a purchase is made, move
the contact into a drip campaign to reassure them of
their wise choice — customer testimonials, case
studies, and the like. They are more likely to
recommend you if you follow-through, continuing to
remind them of the good relationship, and remain at
top of mind as they learn of others making this
purchasing decision.
PAGE 11
?! Explicit data includes demographics or
information such as gender, age, income,
political affiliation, and the like.
?! Implicit data is representation of actions or
interactions, such as open, click, download a
resource, watch a video, website visit, social sharing,
and so on.
?! Progressive profiling is a process in which
marketers display conditional form fields to
prospects based upon data already known about the
person completing the form. In this way, marketers
can reduce the number of fields displayed in forms
in order to maintain high conversion rates.

Figure 1.8. Most any graphing software can be used to create a
rough draft. You can even use a spreadsheet application.

COMBINING DRIP AND NURTURE
Most companies need blast, drip, and nurture
campaigns — one simply isn’t enough, but the on-
hand talent pool is already tapped to capacity. This
often means that the company’s investment in email
automation is failing to provide a sufficient return.
Get professional help.
As marketing-automation architects, Spider Trainers
builds combined drip and nurture campaigns that are
loaded into your email-automation system and
deployed without your intervention. This leaves your
team with the highly creative, and often more urgent,
blast emails, but also ensures that even when
resources don’t allow it, your software is earning its
keep.
In figure 1.7, we have illustrated a very brief example
of a combined drip and nurture campaign, there are
four or more launch emails in order to A/B test the call
to action. This could be the same offer stated in four
different styles, four subject lines, four buttons styles,
four headlines, or any single item you wish to test.
After the launch email, names are dropped into
buckets based upon the links clicked, thereby
disclosing their interest type: social engagement,
product information at the website, contacting a
salesperson, or opened but no interaction. All four
buckets will be dropped into the passive or drip
campaign first and as links are clicked, shuttled to a
nurture campaign. If after the nurture campaign has
been exhausted, and no links have been clicked, the
name is recycled into the drip campaign.
When designing your nurture programs, you must
choose whether to continue or to end the prospect’s
participation in the campaign once the prospect has
shown signs of interest or activity and you hand off to
the sales team. You might also choose to add them to
a different drip campaign that is designed to allay
buyer’s remorse and assure them they have made a
wise choice.
If you’re ready to give your marketing-automation
software a steady job, contact Spider Trainers. We will
architect an automated-marketing program that will
ensure you get the most from your human, software,
and hardware resources.
PAGE 13
?! Open and click-through rates drop off over a
subscriber’s lifetime, thus the value of long-term
subscribers who continue to receive your messages
tends to be higher.
?! Companies that automate lead management
see a 10% or greater increase in revenue in six
to nine months.

Figure 1.9. For most companies, email messaging is a mix of the
three campaign styles. Blasts are used for on-the-spot
promotions or to test an acquired list and drip and nurture are
used to stay top of mind and nudge recipients along the sales
funnel.

SPIDER TRAINERS’ PUBLICATIONS
When Marketing Becomes the 800 lb. Gorilla
white paper
Taming Your Campaign infographic
Automated Email Marketing eBook
Marketing Metrics eBook
Prospects, Leads, and Subscribers eBook
Targeted Landing Pages white paper
The Power of Print (in Marketing) eBook
RESOURCES
PAGE 15

1ShoppingCart
Abeedle
Act-On Software
Active Campaign
Acxiom Digital
Addemar
Adestra
Admail.net
Adrom
Agnitas
allWEBeMAIL
Amail
Aprimo
Apsis
Ariad
Artegic
Aweber
Backclick
Benchmark Email
Blaynmail
BlueHornet
Boca Networks
BombBomb
Boogietools
Boomerang
BrightSpeed
BrightWave
Marketing
Bronto Software
Cabestan Email
marketing
Cabestan Ltd
Cactus Connect
CakeMail
Campaign Master
Campaigner
CampaignMonitor
CheetahMail
Clever Elements
Click consult
ClickMail
ClickTactics
Communicator
Corp
Compost
Concep
Constant Contact
Contactlab
Contactology
Conversen
Convio
CoolerEmail
Copernica
Marketing Software
Courrielleur
Datran Media
DBG
Delivra
Direct Logic
Solutions
DirectIQ
Dmail
Dolist
Dotmailer
e-Dialog
E-mark
e-ngine
E-Village
eBooster
eCircle
eConnect email
Edatis
Effective email
eintouch email
marketing
ekobuzz
Eloqua
Email Brain
Email ladder
Email Transmit
Emailcenter
EmailDirect
Emaildocs
Emailgarage
emailmovers
EmailVision
Emercury
Emfluence
Emma
Enabler
Ensight
Epsilon Interactive
eROI
eTelligent
eWayDirect
Exact Data
ConsumerBase
ExactTarget
Experian
CheetahMail
ExpertSender
Express Pigeon
Extravision
EzyMsg
Fire Engine Red
Firedrum
Fishbowl Marketing
Flexmail
FreshAddress
Frontwire
Globase
Gold Lasso
GoMyEmails
Green Arrow
Green Mail Internet
Marketing
GTC
TeleCommunication
Hallmark Data
Systems
Hiya mail
HubSpot
Hypermail
I Make News
Ices
iContact
iMailingtool
Imnica Mail
Inbox 360
Inbox Broker
Inbox Marketer
Inbox warriors
Indiemark
Infacta
Informz
Infusionsoft
Innovyx
Inspirationlabs
Interspire
InTouch CRM
Inxmail
iPost
IPT
JangoMail
JayMail
JetMails
Kajomi
Kittelberger
Klantenbinder
Kmailer
Knotice
letteron
Listbox
Listrak
Loyal Customer
Club
Lsoft
Lucini & Lucini
Communications
Lyris Listmanager
Mad Mimi
MagNews
Mail Dog
Mail interactive
Mail Mops
MailAgent
MailAway
MailChimp
MailerMailer
MailerQ
MailF5
Mailigen
Mailingwork
Mailjet
Mailogical
Mailperformance
Mailplus
Mailrelay
Mailsender
MailUp
Mailvivo
MailZ
Mansell Group
Marketo
Markettraq
mdirector
Measuremail
Melin
Message bus
Message Business
Message Systems
Messagegears
Messagesherpa
MindComet
Mister Mail
mobileStorm
MobilizeMail
Moshi Toshi
My Newsletter
Builder
Mymailmarket
Neolane
Net Atlantic
Newsberry
Newsletter
promotion
Newsmarketing
Newsweaver
Newzapp
NieuwsSprinter
Octeth Oempro
Omnistar E-Direct
Pardot
Pinpointe
Pinuts
Pizzazz Email
EMAIL-AUTOMATION
APPLICATIONS
PAGE 16

Pogio
Port25
PostageApp
Postmark
PowerMailer
Pro reach
Profusion
Promio
Pure360
Puresend
Rapid Mail
(australian)
Rapidmail
Rare Method
Reachmail
Real Magnet
RedEye
Responsys
ResultsMail
Retarus
RoboMail
ROI Email
RuleMailer
Sailthru
SARE
SC-Networks
SCI Marketview
Selligent
SendBlaster
Sendloop
Sentori
serviceSMTP.it
Shift Click
Sign-up.to
Silverpop
SimplyCast
Smart Email
Marketing Solution
SMTP.com
SocketLabs
Spinnakerpro
Splio
Squeezymail
StoreMail
Stormpost
StreamSend
Striata eMarketing
StrongMail
SubscriberMail
Suite26
Swiftpage
TaguchiMail
Tailored Mail
TargetSend
TargetX
TC media
Teenvio
Teneo
Tmnmedia
Topica
Traction Digital
Triggered
Messaging
Tripolis solutions
Venntive
VerticalResponse
VideoCustomizer
Vidi Emi
Viper Mailer
Virid Interatividade
Digital
Vision6
voxmail.it
Web Power
WhatCounts
White Image
XL Technologies
Yesmail
ZenData
Zeta Interactive
Zrinity
PAGE 17

EMAIL AUTOMATION
BLAST, DRIP, AND NURTURE.
by Cyndie Shaffstall
C SHAFFSTALL & SON, LLC DBA SPIDER TRAINERS
PO Box 280487
Lakewood CO 80228
303 468 8713
303 865 7774 Fax
http://www.spidertrainers.com
To report errors, please send an email to spidertrainer@spidertrainers.com
NOTICE OF RIGHTS AND WARRANTIES:
All rights reserved. This guide may be reproduced or transmitted in whole and in any form by any means, electronic,
mechanical, photocopying, recording, or otherwise. For information on branded reprints and excerpts, contact
spidertrainer@spidertrainers.com. The information in this book is distributed on an as-is basis without any warranty. While
every precaution has been taken to ensure accuracy, neither the author nor publisher shall have any liability to any person or
entity with respect to any loss or damage caused or allegedly caused, directly or indirectly, by the instructions contained in
this book or by the processes described herein.
NOTICE OF TRADEMARKS AND COPYRIGHTS:
All companies with products, services, or websites mentioned in this guide are listed in the references and credits section of
this guide. All trademarks are the property of their respective owners. Any omission of such trademarks from any mention is
regretted and is not intended as an infringement on such trademarks.
PAGE 18

Blast, Drip, and Nurture Automated Marketing

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à Blast, Drip, and Nurture Automated Marketing

Similaire à Blast, Drip, and Nurture Automated Marketing (20)

Plus de Spider Trainers

Plus de Spider Trainers (16)

Dernier

Dernier (20)

Blast, Drip, and Nurture Automated Marketing