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Promoting Content
Ideas for amplifying your
inbound-content success
using multi-touch marketing.
60% of companies will execute an
inbound marketing strategy in 2013.
— Inbound Marketing Blog
 Professional design
 Social sharing buttons
 Lots of graphics
Example: Spider Trainers
The technicalities
REPURPOSING
Extend your reach by creating multiple formats
Start with repurposing so that you can
promote the various formats in the
appropriate marketing efforts.
Repurposing
Be on the lookout for opportunities.
 Post to SlideShare
 Tag with keywords
 Monitor statistics
Example: SlideShare
Summarize in a slide deck
 Use content as
webcast basis
 Reference in other
webcasts (like this
one)
Example: Target
Marketing Magazine
Hold a webcast
 Animate and narrate
slide deck
 Record testimonials
about the document
 Post to website
 Post to YouTube
 Tag appropriately
 Post to other video
networks
 Monitor viewing
statistics
Example: YouTube
Convert to video
 Repurpose video
narration as podcast
 Post to your site’s
resource center
 Publish to iTunes
 Monitor listening
statistics
Example: iTunes
Convert to audio
 Highlight key points
in an infographic
 Great for social
sharing
 Post to Pinterest
 Post to SlideShare
 Post to your
resource center
Create an infographic
34% of all leads generated in 2013
come from inbound-marketing sources.
— Inbound Marketing Blog
 Targeted landing page(s)
 Squeeze pages for gated
content
 Unique tracking codes
 Social sharing buttons
Example: actonsoftware.com
The technicalities
 Make it a reference
— not just interesting
 Search-engine optimized
 Cite and link sources
 List keywords
Example: spidertrainers.com
The technicalities
 Resource center
 PDF
 HTML
Example:
actonsoftware.com
Post to your website
 In-site
advertisements
Example: Target
Marketing Magazine
Use remarketing/retargeting
 Keyword-rich
content
 Your blog
 Other blogs
Example:
spidertrainers.com
Write a blog article
 PR distribution
services
Example: 24-
7pressrelease.com
Write a press release
 Content-syndication
services
Example: edocr.com
Post to syndication services
 White label
 Opportunity to
repeat all
promotional efforts
Example:
qrpprinting.com
Offer to partners
 Twitter (use #)
 Facebook (use #)
 LinkedIn
 LinkedIn groups
 Google+
 Ask for the retweet
or share
Example: Twitter
Share socially
 Facebook ads
 Twitter promoted
tweets
 LinkedIn ads
Example: Facebook
Use social ads
 Google
 Bing
Example: Google
Use search-engine ads
 Email
 Newsletter
 Direct mail
 Point of sale signage
Example: Spider Trainers
Send outbound messaging
 Engage bloggers,
editors
Example:
actonsoftware.com
Engage industry experts
 Engage popular
bloggers
 Send links to online
review points
 Mention reviews in
marketing efforts
 Video
Example: Amazon
Ask for and post reviews
Add to signature line
 Sales send to clients
 Customer-visit leave
behind
 Live-event
distribution
Example:
Spider Trainers
Engage individually
Spider Trainers builds custom
drip and nurture campaigns.
Visit our resource center:
 Profiling Personas
 20+ Ideas for Automated Marketing
 Prospects, Leads, & Subscribers
 Marketing Metrics
 Drip-marketing Toolkit
 Contact us:
 651 702 3793
 spidertrainer@
spidertrainers.com
 http://www.spidertrainers.com
 PO Box 280487
Lakewood, CO 80228
United States
Spider Trainers

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