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Librarians
Build
Communities
Advocacy through
volunteerism



                   Coral Sheldon-Hess
                   coral@sheldon-hess.org
                   http://sheldon-hess.org/coral
                   @web_librarian
+                                2

    Agenda

     Why   do we need LBC?

     What   is LBC?
        History
        Upcoming projects

     Howdo you implement your
     own LBC?
+                                                  3

    Library funding is on the decrease




                                         Source: ala.org
+                                                 4

    Librarians have a PR problem




                                   Source: mashable.com
+                                         5

    “So you get to read books all day?”
+                                                                                6

    “Jobs for Loners”
    “Jobs for Loners,” CNBC.com, Daniel Bukszpan, posted May 7, 2012. Slide 2.
    http://www.cnbc.com/id/47341964/Jobs_for_Loners?slide=2
+                      7

    Library advocacy
+                         8

    Librarian advocacy?




           (        )
+                                                   9

    But does the message get out?




    (This is an echo chamber.)
                                    Source: news.cnet.com
+                                                               10

    We need community engagement




                       Sources: constantcontact.com, bgparkdistrict.org
+                                                                  11

    Skills-based volunteering




                           Sources: volunteerfairfax.org, handsonblog.org,
                                      onegooddeedchicago.wordpress.com
+                                12

    Agenda

     Why   do we need LBC?

     What   is LBC?
        History
        Upcoming projects

     Howdo you implement your
     own LBC?
+                                                                            13

    What is Librarians Build
    Communities?
                                           A  program run at the
                                             regional, state, and local
                                             level
                                            One   day of volunteering
                                            Librarians*  use library
                                             skills (research, teaching,
                                             technology, organization,
                                             preservation, etc.) to help
                                             local non-profits
                                            Press  releases are sent to
                                             local news outlets


     * In the same sense as our patrons use the word; any library workers.
+                                                                            14

    Where did this idea come from?

     Started    in 2006, in New Orleans, as “Libraries Build Communities”
     (sort of)
     2007   - Washington, DC
     2008   - Anaheim, CA
     2009   - Chicago, IL
     2010   - Washington, DC


     Work  was done in libraries, primarily, with a few other non-profits
     participating.
+                                                                                  15

    In 2011…
   ALA’s Chapter Relations
    Office tasked a group of
    Emerging Leaders* with
    developing LBC into a
    program that could be run
    at the ALA Chapter (state)
    level.
   They returned it to its
    original name. (Librarians,
    not Libraries)
   They made progress, but
    there was still work left to
    do.




           *If you would like to know more about the EL program, ask during Q&A!
+                                                          16

    In 2012

    A second group of ELs
     tackled the program.
                                     Logo by
                                     Eric Conrad
     Emphasized   advocacy

     ScopedLBC back down to
     one day (for now)

     Scoped   up to be run
     regionally, at the state
     level, or at the local level.

     (We commissioned a new
     logo, too.)



                                       Source: ALA Flickr stream
+                                                     17

    Also in 2012

                    We  created a new website at
                    librariansbuildcommunities.org:
                     A primer for running your own
                       LBC day
                     Templates and graphics
                     Information about the program
                     A blog for celebrating successful
                       volunteering projects
                    Our final report is available
                    under          . This presentation
                    will be there, too.
+                                18

    The LBC website

     Mostimportant feature is
     the LBC Primer

     Based  largely on the
     Snapshot Day website
     (Marci Merola let us
     interview her)

     Built   in WordPress

     Will
         hopefully find a home
     on the ALA website in…
+                                                    19

    2013!

    A new class of ELs will take on
     LBC.

     Theyare tasked with finding
     LBC a home within ALA.

     We hope they can expand the
     program beyond one day.


         This will be their mentor, Ingrid Abrams.
+                                                           20

    Upcoming LBC projects


                                    • LaCrosse, WI – 10/12
                                    • Seattle, WA – 01/13?
                                    • Valdez, AK – 03/13
                                    • Boise, ID – 08/13?




                            Source: newspaper.li/united-states-map
+                                                               21

    Boise? Isn’t that the next PNLA
    conference location?
     Yes.

     GinaPersichini (of ICfL; also a
     mentor to my EL group) and I
     are hoping to pull together a
     committee.

     Getin touch with one of us if
     you’d like to help!
        (Or if you know the best way to
         pitch this to the PNLA Board.)




                                           Source: skywatch-media.com
+                                                       22

    Alaskan Librarians Build
    Communities
                           We have a wiki - http://
                           aklbc.pbworks.com

                           Ourcommittee (currently)
                           consists of four people.
                              Contact me to join!

                           We’replanning to hold our
                           LBC day immediately before
                           our annual conference in
                           Valdez, next March.
+                                                                      23

    Wisconsin and Seattle?

     Wisconsin  got the jump on all of us! (One of the 2011 ELs,
     Easter DiGiangi, was from WI. She was also our other mentor,
     this year.)

     WIlibrarian-volunteers will be helping the LaCrosse Friends of
     the Public Library with selection/deselection of gifts.



     JaimeHammond has offered to run LBC for the next ALA
     Midwinter conference, in Seattle. (Want to be on her committee?
     Email her at jhammond@nvcc.commnet.edu!)
+                                24

    Agenda

     Why   do we need LBC?

     What   is LBC?
        History
        Upcoming projects

     Howdo you implement your
     own LBC?
+                                                                      25

    How to host a murder mystery LBC
    day
                      Pitch it to your association’s board

                      Put together a committee

                      Choose a day (immediately before or after a
                       conference is an easy one)

                      Create a website for easy reference

                      Find librarian volunteers

                      Find community organizations to partner with

                      Publicize your successful volunteer day



                                                    Source: voices.yahoo.com
+                               26

    Pitching it to your board

     BothAlaska’s and
     Wisconsin’s boards
     were very receptive;
     yours probably will be,
     too

     You can see the
     documents submitted to
     each board under the
     LBC Primer’s
     Templates & Graphics
     section.
+                                                              27

    A word of (hard-earned) advice

                          Whenever   pitching this
                          program, whether to your
                          board or to a potential
                          volunteer, list the benefits
                          first

                          “Know  your audience” –
                          what problems will LBC
                          solve, what good will it do
                          for the people you’re talking
                          to?




                                        Source: exhilarateevents.com
+                                     28

    Your committee (theoretically)
    A   chair, or co-chairs

     Someone    from the host city

     Someone  from your library
     association

     Someone   from each type of
     library – public, academic,
     school, special

     (Notactually 7 people; these
     roles hopefully overlap!)
+                                                                    29

    Alaska’s committee

     Public,   Academic, School, and Special are all represented!

     But   nobody local to Valdez.



     Chair/Liaison   to National LBC

     Volunteer    Recruiter

     PR    Czar

     Logistics    Czar
+                                                                                  30

    Choosing a day
     At
       the state or regional level, no-brainer: pre- or post-
     conference!

     Doing   a local version of LBC? (You should!)
        Martin Luther King, Jr. Day - http://mlkday.gov/
        National Volunteer Week (same in Canada and US, usually the third
         week of April)
        Anniversary of the founding of your library association
        Local volunteer day




                                                                      Source: winona.edu
+                                                                       31

    Creating a website

     You    guys, this is so easy.

    I   promise.

     Step   1: Get an account with PBWorks
        It’s free
        Their interface is WYSIWYG

     Step   2: Go steal Alaska’s!
        (Just like everyone doing Snapshot Day stole NJLA’s website,
         including Alaska.)

     Step3: Customize for your particular setup. If nobody will make
     you a logo, go get Lily from the LBC website!
+                                                                         32

    Get librarian volunteers
     Ask    on mailing lists

     Ask    your colleagues, individually

     Remind      everyone that this is advocacy

     Remind      everyone that they’re helping organizations that need
      them.

     Remind      everyone that it’s only a few hours.

     If   all else fails…
+                                                            33

    Appeal to their self-interest!
                           Volunteering    is good for
                           you!
                              Networking
                              Resume/CV
                              Learning new skills
                              Leadership experience
                              “Practice on someone else’s
                               stuff.”
                              Sense of accomplishment

                           Pro-volunteering discussion
                           points are available on the
                           LBC website
+                                        34

    Find community organizations

     Your
         local committee member
     may have ideas

     United  Way is known for keeping
     lists of local non-profit
     organizations

     The Rotary, the AARP, and the
     Lions Club may also have ideas
     or projects for you

     There’s
           a sample letter at the
     LBC website.
+                                                       35

    Take pictures, get quotes, and
    publicize!
                          There’sa form on the LBC
                          website for submitting blog
                          posts and photos to the
                          LBC blog.

                          Sample  Press Releases
                          are available in the
                          Templates & Graphics
                          section, as well!
+                                                                       36

    Other things to consider

     “Logistics”
                - Depending on location, this may
     be optional.
        Getting volunteers to and from the volunteer
         location.
        T-shirts, or no?
        Feeding the volunteers, or no?

     Remembering       to send thank-you notes after
     the event.




                                                        Source: wikipedia.org
+                                               37

    And that’s really it!

       Now you know how to run LBC yourself!
+                                                             38

    Thank you!

Questions?
Comments?

Website tour?


                                LibrariansBuildCommunities.org
                                           @librariansbuild

Coral Sheldon-Hess
coral@sheldon-hess.org
http://sheldon-hess.org/coral
@web_librarian

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Librarians Build Communities: Advocacy through volunteerism

  • 1. + Librarians Build Communities Advocacy through volunteerism Coral Sheldon-Hess coral@sheldon-hess.org http://sheldon-hess.org/coral @web_librarian
  • 2. + 2 Agenda  Why do we need LBC?  What is LBC?  History  Upcoming projects  Howdo you implement your own LBC?
  • 3. + 3 Library funding is on the decrease Source: ala.org
  • 4. + 4 Librarians have a PR problem Source: mashable.com
  • 5. + 5 “So you get to read books all day?”
  • 6. + 6 “Jobs for Loners” “Jobs for Loners,” CNBC.com, Daniel Bukszpan, posted May 7, 2012. Slide 2. http://www.cnbc.com/id/47341964/Jobs_for_Loners?slide=2
  • 7. + 7 Library advocacy
  • 8. + 8 Librarian advocacy? ( )
  • 9. + 9 But does the message get out? (This is an echo chamber.) Source: news.cnet.com
  • 10. + 10 We need community engagement Sources: constantcontact.com, bgparkdistrict.org
  • 11. + 11 Skills-based volunteering Sources: volunteerfairfax.org, handsonblog.org, onegooddeedchicago.wordpress.com
  • 12. + 12 Agenda  Why do we need LBC?  What is LBC?  History  Upcoming projects  Howdo you implement your own LBC?
  • 13. + 13 What is Librarians Build Communities? A program run at the regional, state, and local level  One day of volunteering  Librarians* use library skills (research, teaching, technology, organization, preservation, etc.) to help local non-profits  Press releases are sent to local news outlets * In the same sense as our patrons use the word; any library workers.
  • 14. + 14 Where did this idea come from?  Started in 2006, in New Orleans, as “Libraries Build Communities” (sort of)  2007 - Washington, DC  2008 - Anaheim, CA  2009 - Chicago, IL  2010 - Washington, DC  Work was done in libraries, primarily, with a few other non-profits participating.
  • 15. + 15 In 2011…  ALA’s Chapter Relations Office tasked a group of Emerging Leaders* with developing LBC into a program that could be run at the ALA Chapter (state) level.  They returned it to its original name. (Librarians, not Libraries)  They made progress, but there was still work left to do. *If you would like to know more about the EL program, ask during Q&A!
  • 16. + 16 In 2012 A second group of ELs tackled the program. Logo by Eric Conrad  Emphasized advocacy  ScopedLBC back down to one day (for now)  Scoped up to be run regionally, at the state level, or at the local level.  (We commissioned a new logo, too.) Source: ALA Flickr stream
  • 17. + 17 Also in 2012  We created a new website at librariansbuildcommunities.org:  A primer for running your own LBC day  Templates and graphics  Information about the program  A blog for celebrating successful volunteering projects  Our final report is available under . This presentation will be there, too.
  • 18. + 18 The LBC website  Mostimportant feature is the LBC Primer  Based largely on the Snapshot Day website (Marci Merola let us interview her)  Built in WordPress  Will hopefully find a home on the ALA website in…
  • 19. + 19 2013! A new class of ELs will take on LBC.  Theyare tasked with finding LBC a home within ALA.  We hope they can expand the program beyond one day. This will be their mentor, Ingrid Abrams.
  • 20. + 20 Upcoming LBC projects • LaCrosse, WI – 10/12 • Seattle, WA – 01/13? • Valdez, AK – 03/13 • Boise, ID – 08/13? Source: newspaper.li/united-states-map
  • 21. + 21 Boise? Isn’t that the next PNLA conference location?  Yes.  GinaPersichini (of ICfL; also a mentor to my EL group) and I are hoping to pull together a committee.  Getin touch with one of us if you’d like to help!  (Or if you know the best way to pitch this to the PNLA Board.) Source: skywatch-media.com
  • 22. + 22 Alaskan Librarians Build Communities  We have a wiki - http:// aklbc.pbworks.com  Ourcommittee (currently) consists of four people.  Contact me to join!  We’replanning to hold our LBC day immediately before our annual conference in Valdez, next March.
  • 23. + 23 Wisconsin and Seattle?  Wisconsin got the jump on all of us! (One of the 2011 ELs, Easter DiGiangi, was from WI. She was also our other mentor, this year.)  WIlibrarian-volunteers will be helping the LaCrosse Friends of the Public Library with selection/deselection of gifts.  JaimeHammond has offered to run LBC for the next ALA Midwinter conference, in Seattle. (Want to be on her committee? Email her at jhammond@nvcc.commnet.edu!)
  • 24. + 24 Agenda  Why do we need LBC?  What is LBC?  History  Upcoming projects  Howdo you implement your own LBC?
  • 25. + 25 How to host a murder mystery LBC day  Pitch it to your association’s board  Put together a committee  Choose a day (immediately before or after a conference is an easy one)  Create a website for easy reference  Find librarian volunteers  Find community organizations to partner with  Publicize your successful volunteer day Source: voices.yahoo.com
  • 26. + 26 Pitching it to your board  BothAlaska’s and Wisconsin’s boards were very receptive; yours probably will be, too  You can see the documents submitted to each board under the LBC Primer’s Templates & Graphics section.
  • 27. + 27 A word of (hard-earned) advice  Whenever pitching this program, whether to your board or to a potential volunteer, list the benefits first  “Know your audience” – what problems will LBC solve, what good will it do for the people you’re talking to? Source: exhilarateevents.com
  • 28. + 28 Your committee (theoretically) A chair, or co-chairs  Someone from the host city  Someone from your library association  Someone from each type of library – public, academic, school, special  (Notactually 7 people; these roles hopefully overlap!)
  • 29. + 29 Alaska’s committee  Public, Academic, School, and Special are all represented!  But nobody local to Valdez.  Chair/Liaison to National LBC  Volunteer Recruiter  PR Czar  Logistics Czar
  • 30. + 30 Choosing a day  At the state or regional level, no-brainer: pre- or post- conference!  Doing a local version of LBC? (You should!)  Martin Luther King, Jr. Day - http://mlkday.gov/  National Volunteer Week (same in Canada and US, usually the third week of April)  Anniversary of the founding of your library association  Local volunteer day Source: winona.edu
  • 31. + 31 Creating a website  You guys, this is so easy. I promise.  Step 1: Get an account with PBWorks  It’s free  Their interface is WYSIWYG  Step 2: Go steal Alaska’s!  (Just like everyone doing Snapshot Day stole NJLA’s website, including Alaska.)  Step3: Customize for your particular setup. If nobody will make you a logo, go get Lily from the LBC website!
  • 32. + 32 Get librarian volunteers  Ask on mailing lists  Ask your colleagues, individually  Remind everyone that this is advocacy  Remind everyone that they’re helping organizations that need them.  Remind everyone that it’s only a few hours.  If all else fails…
  • 33. + 33 Appeal to their self-interest!  Volunteering is good for you!  Networking  Resume/CV  Learning new skills  Leadership experience  “Practice on someone else’s stuff.”  Sense of accomplishment  Pro-volunteering discussion points are available on the LBC website
  • 34. + 34 Find community organizations  Your local committee member may have ideas  United Way is known for keeping lists of local non-profit organizations  The Rotary, the AARP, and the Lions Club may also have ideas or projects for you  There’s a sample letter at the LBC website.
  • 35. + 35 Take pictures, get quotes, and publicize!  There’sa form on the LBC website for submitting blog posts and photos to the LBC blog.  Sample Press Releases are available in the Templates & Graphics section, as well!
  • 36. + 36 Other things to consider  “Logistics” - Depending on location, this may be optional.  Getting volunteers to and from the volunteer location.  T-shirts, or no?  Feeding the volunteers, or no?  Remembering to send thank-you notes after the event. Source: wikipedia.org
  • 37. + 37 And that’s really it!  Now you know how to run LBC yourself!
  • 38. + 38 Thank you! Questions? Comments? Website tour? LibrariansBuildCommunities.org @librariansbuild Coral Sheldon-Hess coral@sheldon-hess.org http://sheldon-hess.org/coral @web_librarian