Health 349 Food Marketing Project

3. The Marketing of Food Products… and how they get you. Presenting to: Dr. Mock Course: Health 349 Presentation Date: June 14 2010 Group #9: Margot Andrus, Nicole Courchesne, Janet Heng, Vibhuti Jethava, Meena Lakshmanan, Shatabdi Nandi, Deepak Perhar, Catherine Sim and Joanna Sinn

10. When entering a grocery, what’s the first thing you see?

11. … and the last thing you see?

12. So what happens? …..last minute “food” purchases

14. When entering a convenience store, what’s the first thing you see?

15. At a convenience store, what’s the last thing you see?

16. What is found at the front of the aisles in grocery stores?

17. … and what is found at the back of the grocery stores?

19. Let’s look at some products…. Product #1: Tostitos Chips

20. Let’s get the facts straight!

21. Product #2: Cereal

22. Let’s get the facts straight!

23. Product #3: Yogurt

24. Let’s get the facts straight!

25. The effects of packaging

27. Bright colours vs. Bland colours

37. Types of Food Labels:

39. Critical Analysis Question # 4

43. Questions?